WSJ.com In For a Major Redesign

Venerable Paper Gets Post-Murdoch Makeover

(PaidContent.org)  This story was written by Rafat Ali.

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WSJ.com is on for a major redesign and relaunch soon, and some elements of it are being rolled out now on the site, and some would view it as the Murdoch effect of adding on newer areas into the coverage. Some of its sections such as the Media & Marketing, Law, and Health have seem a facelift. It has also started a separate section for sports coverage, something it didn't have in any major way before...it recently tied up with Stats LLC to add sports data and information to the site. Then, in keeping with what Murdoch has said before about expanding the focus of the paper and the site, a Campaign 2008 section has also been added. Some of this was reported in a Portfolio story on WSJ.com's traffic increase.

What we have learned that WSJ.com is in for a major relaunch sometime in the next few weeks. The company has been working with a major design agency in New York City, and according to someone who knows, spent millions on it, and has developed, among other things, an umbrella design, a network navigational element that will go over all the sites in whole WSJ Digital Network, including WSJ.com, Barrons.com, MarketWatch.com and AllThingsD.com. Also slated for a redesign is FoxBusiness.com and it is likely it will become part of the WSJ network, including design similarities. As to whether this will affect its hybrid subscription-plus-free model, still remains to be seen, but suffice to say the re-design is being done to drive more traffic in a bigger way.

Also, will be interesting to see how this plays into the "Fox Fusion" network we reported on yesterday.

Meanwhile, Gordon McLeod, the president of Wall Street Journal Digital Network, is a speaker at our EconSM conference on April 29th and will be a target of such questions from us.

[lochlan-2009]

Is it owned by Murdoch? I''m not interested in fiction.

[walt1944-2009]

It has been learned that the Wall Street Journal''s web site will receive a "post-Murdoch" makeover shortly.

It is believed the new web site will feature a cartoon of an elephant sitting on a donkey with the elephant having the face of Rush Limbaugh, while the donkey has a face similar to Howard Dean''s.

There will, as expected, be a highly NEOCON slant to the financial news being reported as well as a article on tips on how to improve the economy which will be written in 3rd grade English so John "McBush" McCain can understand it.

There will also be guest articles from such noted "economists" as Bill O''Reilly, Shawn Hanritty, Brit Hume, Micheal Savage, and of course Ann Coulter.

However, before the new web site loads, you will be asked if you are a registered Democrat or Republican. If you answer correctly, the site will load, if not, the site will download a virus that will lock up your computer and load a huge smiling face of the Great Emperor Bush II!!!

SIG HEIL, BUSH!!!
sig heil, (more of the same) McCain (McBush)!!!!