March 5, 2008
Analysis: Why Hillary Won
Exit Polls Suggest Strength With Democratic Base Helped Stem Clinton's Primary Slide
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Hillary Basks In Ohio Win
"CBS News RAW": After winning the decisive Ohio primary, a beaming Hillary Clinton told supporters her campaign was back on track and she is ready to face John McCain in the race to the White House.
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Primary Night Analysis
Katie Couric speaks with Bob Schieffer and Jeff Greenfield about the importance of the Texas and Ohio primaries and speculates weather Obama can sustain his lead over rival Hillary Clinton.
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Obama Eyes Election
"CBS News RAW": Unfazed by Hillary Clinton's Ohio win, Sen. Barack Obama told supporters that he looked forward to facing John McCain in the upcoming election.
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Democratic presidential hopeful Sen. Hillary Rodham Clinton, D-N.Y. acknowledges supporters during a primary night rally Wednesday March 5, 2008 in Columbus, Ohio. Clinton is the projected winner of the Ohio primary. Chelsea Clinton is in the background. (AP)
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A Super Tuesday, Too
Clinton wins in Ohio and Texas breathe life in campaign. McCain clinches Republican nomination.
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Photo Essay
Hillary Clinton
A look at a life and career full of firsts.
Senator Hillary Clinton pulled out victories in Ohio, Texas and Rhode Island tonight showing the same strengths she has throughout the electoral season among the Democratic Party's base voters. She stopped an 11-state winning streak by her opponent, Senator Barack Obama, by trumping his inspirational advantage with her message of policy.
Inspiration Versus Details
Clinton's recent emphasis on portraying Obama as an inspired speaker of little substance, compared to her depiction of herself as a serious policy wonk, appears to have paid off tonight. While voters saw Obama as the more inspiring of the two, he gained little, if any, electoral advantage from it.
Ohio voters chose Obama as the candidate more likely to inspire them about the future of the country - 32 percent said only Obama inspired them and 26 percent said only Clinton did. Another third of voters said both provided them with inspiration. In sum, 64 percent of voters rated Obama as inspirational and 58 percent rated Clinton as such.
Obama's inspirational advantage, however, did not translate into a proportionate vote advantage. While Obama won 64 percent of those voters rating him as inspirational, Clinton won 80 percent of those who thought she was inspirational.
Texas' Democratic primary voters showed the same attitudes and behavior - 64 percent rated Obama as inspirational and 59 percent rated Clinton so. Among the former group Clinton won 34 percent of the vote, and among the latter she received a disproportionate 76 percent.
In contrast, Clinton's successful promotion of herself as having a clear and detailed plan to solve the country's problems did translate into an electoral advantage. In Ohio, 28 percent said that Clinton was the only one of the two candidates offering such a plan, while 15 percent said Obama was the only one, and another 40 percent said both had offered clear problem-solving plans.
Overall in Ohio, 68 percent felt Clinton had offered clear plans and 55 percent felt Obama had. Similarly, in Texas 66 percent said Clinton offered a clear plan and 53 percent said Obama had. In both states, each candidate won roughly two-thirds of those rating them as having problem-solving plans, providing Clinton a mathematical edge overall.
The Issues
Specific issues on which the candidates campaigned had little power in March 4th's voting. One key example was international trade, and the arguments over the candidates' positions on the North American Free Trade Agreement. Much was made of it by the media and the candidates, but little came of it in the end.
Voters in Rhode Island and Ohio - each with roughly one-third union households in the primaries - expressed overwhelmingly negative sentiments toward international trade, saying that it takes more jobs away from the country than it provides. Eighty percent of Ohio voters and 63 percent of Rhode Island voters expressed this sentiment.
These negative views did not help either candidate, however. Among Ohio voters who expressed that trade takes jobs away, 55 percent supported Clinton - the same proportion that supported her among all Ohio voters. Among those who felt that trade adds jobs, Clinton won an equal 57 percent. Clinton also won equal proportions among these two groups in Rhode Island.
In Ohio and Texas, most important national issues were a wash. On the economy - the issue chosen as most important by 59 percent of Ohio voters and 50 percent of Texas voters - Clinton beat Obama by the same margin she did overall in each state. On health care Clinton had a 14 point lead in Ohio and a larger 21 point lead in Texas. Among those who chose the war in Iraq as the most important issue facing the nation (19 percent in Ohio and 25 percent of Texans), the vote split between Clinton and Obama.
The Voters
Clinton's base came through for her strongly today, as it has at other times in the past. She enjoyed solid support among women, older voters, the less educated and less well-off, and those who consider themselves Democrats. Obama demonstrated his base support among the wealthier, African-Americans, independents and liberals, and the young.
In Ohio, Clinton won 58 percent of the vote of women, including the votes of 68 percent of white women. She also won 59 percent of the white male vote. Obama won black women and black men with 84 and 87 percent respectively. In Texas Clinton won 55 percent of women's votes, while Obama won 50 percent of the votes of men.
In Texas, Clinton won another important constituency - Latinos. Clinton won 67 percent of the Latino vote, compared to 31 percent for Obama.
Age provided a sharp division in the vote as it has throughout the primary season. In Texas, the vote divided around the age of 40. Obama won solid majorities among all age groups under 40, while he and Clinton split the 40 - 49 year-old vote, and Clinton easily won voters 50 years and beyond. Ohio voters showed the same divides.
The coveted vote of labor - an important Democratic constituency - was no different than popular vote overall. Clinton held this base group despite Obama's pickup of multiple union endorsements, including that of the powerful Service Employees International Union in February. In Ohio Clinton won 55 percent of the vote among those in union households, and in Rhode Island she won 59 percent.
Looking Forward
Clinton's victories mean a continued battle for the Democratic presidential nomination. But while some argue that an extended the race only stands to harm the eventual candidate and tear the party apart, the exit polls say otherwise. Voters still see both candidates as acceptable party nominees, despite the long campaign to date.
On Super Tuesday, February 5th, 72 percent of Democratic voters across the country said they would be satisfied with Clinton as the Democratic presidential nominee, and 70 percent said the same about Obama. In Ohio and Texas four weeks and a lot of campaigning later, the numbers are virtually unchanged. Seventy-one percent of Ohio voters and 70 percent of Texas voters said they would be satisfied with a Clinton nomination. Sixty-nine percent of Ohioans and 66 percent of Texans said the same of Obama.
Additionally, there has been little change in perceptions of the negativity of the campaigns. In the Super Tuesday states, 50 percent of voters felt that Clinton had attacked Obama unfairly, and 38 percent felt Obama had attacked Clinton unfairly. Four weeks later, the numbers are 54 percent and 37 percent respectively in Ohio, and 52 percent and 35 percent in Texas.
The CBS News / National Election Pool Exit Poll was conducted by Edison/Mitofsky. Voters who cast ballots in the Democratic primaries in Rhode Island, Ohio and Texas were interviewed as they exited the polling places. 964 voters were interviewed in Rhode Island, 1,612 in Ohio, and 2,048 voters in Texas. The surveys each have a margin of error of + 4 percentage points.
Monika L. McDermott is assistant professor of political science at the University of Connecticut, where she teaches and conducts research on voting behavior and public opinion. Before joining the University of Connecticut, McDermott worked in election polling for CBS News and the Los Angeles Times. She holds a Ph.D. in political science from the University of California, Los Angeles.
©MMVIII, CBS Interactive Inc. All Rights Reserved.

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See all 109 CommentsA) Any male who feels inferior before a woman of obvious power. This is a LOT of males, and a majority of those are republicans. But they cross all racial and ethnic lines.
B) Any female that thinks they should stand by their man because "he really knows best, right?"
C) Republicans, because she would end the Iraq war, balance the budget, and set this country back on the right course it was already on when Bill left office. If all that is possible to do in eight years anyway. You see, a single Hillary term would do much to illustrate to the world what fools the Republicons are and yes, they fear that. They fear it desperately.
D) Religious zealots who know that Hillary will preserve the line between Church and State.
E) "Independent" gun proponents, because the NRA tells them to think that way.
F) The super rich, who know that they will be responsible for an increased percentage of the tax burden.
G) The military establishment, who no longer will get unlimited access to our taxed incomes to pursue pointless wars. Hillary would make sure the vets were properly taken care of though, something GW Bush OBVIOUSLY does NOT care about.
H) Anyone who thinks that a lie about a private act between consenting adults is more important than lies about WMD, 7 years of war, and our purely Republican massive national debt.
There are other categories, but those are the main ones. You know who you are. GO HILLARY 08, WOOHOO!!
Like in exit polls of McCain and Romney, McCain supporters were saying McCain was better with the economy and Romney supporters were saying Romney was better with the economy.
When people acknowledge that somebody they''re NOT voting for has any area of advantage, that tends to be a universal view, like people generally agree that Hillary is the candidate of ''experience'' and that Obama is the candidate of ''change'', etc
I don''t hate Hilary, but I don''t want her to be the only choice aside from McCain. I live in NY State and have traveled the world widely and lived in many regions of the US. Upstate NY, Hilary''s own constituency, reminds me more than any other place of the eastern bloc countries when they were struggling to find themselves after the Soviets left. Poverty is at over 30%,dropout rates and teen pregnancy are higher than the national average and trending up, versus down for the country; taxes are insane, people are unemployed for long long periods because there is so little opportunity. I don''t say Hilary is the reason for this. I say Hilary did nothing NOTHING to improve the lot of her own in one single state. Why on earth give her 49 more to place under her wing. It''s touching that Hilary always wanted to be the first woman President. She shows us her inner psychodrama every time she cries, glares or raves. If you don''t mind, this woman would rather see her given a reality show than a nation to run. Empowering women is fantastic. But don''t make it the platform for leadership of the United States of America. Take away the gender drama, and Hilary looks like a Romney. And I wouldn''t have voted for him either.
The media had been so obviously biased against her, kissing Obama''s butt and ignoring the fact he has NO EXPERIENCE!
OBama is a nice man, but he is what folks call an EMPTY SUIT. All speeches and NO SUBSTANCE.
When he was asked some tough questions (finally), on his plane recently, he actually RAN AWAY up the aisle and IGNOORED the press.
One of Obama''s representatives was asked on an interview recently about Revco and the story about his NAFTA Canada comments where he lied, and the rep. NEVER answered the question. Whenever Obama is asked anything that questions something he may have done wrong, he never answers. He says, I am not going to talk about attacks. Um, excuse me Obama, but that IS NOT answering questions asked of you. If is a COP OUT. Your phoney way of deflecting any legitimate question is not working any longer.
Sorry Obama, but no President "can walk" away from problems. People are finally seeing that you are NOT qualified.
Again I will say, it makes me want to barf the way FOX, CNN, and MSNBC are kissing Obama''s butt and they are NOT being objective news reporters as they are SUPPOSED TO BE.
The media has lost ALL CREDIBILITY with the public because of their slanted, biased reporting, ignoring Obama''s faults and inexperience. Pathetic.
The media had been so obviously biased against her, kissing Obama''s butt and ignoring the fact he has NO EXPERIENCE!
OBama is a nice man, but he is what folks call an EMPTY SUIT. All speeches and NO SUBSTANCE.
When he was asked some tough questions (finally), on his plane recently, he actually RAN AWAY up the aisle and IGNOORED the press.
One of Obama''s representatives was asked on an interview recently about Revco and the story about his NAFTA Canada comments where he lied, and the rep. NEVER answered the question. Whenever Obama is asked anything that questions something he may have done wrong, he never answers. He says, I am not going to talk about attacks. Um, excuse me Obama, but that IS NOT answering questions asked of you. If is a COP OUT. Your phoney way of deflecting any legitimate question is not working any longer.
Sorry Obama, but no President "can walk" away from problems. People are finally seeing that you are NOT qualified.
Again I will say, it makes me want to barf the way FOX, CNN, and MSNBC are kissing Obama''s butt and they are NOT being objective news reporters as they are SUPPOSED TO BE.
The media has lost ALL CREDIBILITY with the public because of their slanted, biased reporting, ignoring Obama''s faults and inexperience. Pathetic.
Caucuses appeal to extremist fringe & party activists.
Primaries represent a cross-section of the actual voting population.
Hillary is clearly the stronger candidate, despite Obama''s being the media wunderkind.
And its just about time.
I am curious about how many republicans voted for her yesterday because of the conservative call? I know that have Hillary Clinton as the nominee will unify the republican party in money, effort, and cause.... It will give McCain the greatest chance of winning. They will do everything in their power to keep the Clintons out of the white house... and clearly the democrats are VERY divided in a real way as much as the party tries to ''spin'' unity... I just don''t feel it. I can''t vote for Hillary. That''s NOT going to happen...
Obama might still be VP and then President--but he had better get real--real fast.
it was the repulican lead house who would not fund it.
but yet to fight a war for george bush, we are knee deep in dept.
i support hillary all the way,
and i live in upstate ny.
i do not blame her for all the problems with our economy here,
we had problems way before she got here, she has done what she could, i blame big business and the oil comp.
evryone who has to be soo greedy , if you wonder where all the money went in this country, all you have to do is look in the pockets of the oil companies.
IT''S ALL GOOD.........
Save true healthcare reform and her legacy for the last term - third time''ll be the charm!
It worked some, but it didn''t work the way the power interests wanted.
It was always known that organizations that deceive consistently to maintain power and even kill to control wealth were not going to play fair.
The real fight for democracy in America has finally been joined in earnest.
I WANT THEM TO LISTEN TO THE VOICE OF AMERICA.
If it means flip floping then so be it. We the People know what is best for this country not one person. It is time to take back your country America take it away from the big religion and big business.
From the WH rosegarden today will come more of the same rhetoric as the ''decider'' endorses the "HUNDRED YEAR WAR" candidate and tries to put all the rubber stamp Republicans behind him. People need to think for themselves for a change. The REPS are saying that McCain will take this country in a new direction, BUT does that mean he can be BELIEVED after 8 years of deceptive leadership from his party?
GO HILLARY!!!!
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Posted by craigh9 at 08:33 AM : Mar 05, 2008
You need to go back and read those polls again, Sir. Yes, she got the lower income vote, they need her help the most.
But if you look at the exit polls, she and Obama were almost running neck and neck with the higher educated group. Funny isn''t it, how some will look at those figures and see Obama got 2% or 1% more and see a landslide.
I am disappointed with the black women though because they are voting for Obama based on race.I realize many of us are voting for Hillary based on gender. I am an independent voter and I haven''t trusted Obama from day one.
Obama is not what his speeches say he is. Look at the news release from Canada about NAFTA. NAFTA with Canada is not the problem, they have been our friends for 200 years +. It is Mexico, India, and particularly China.
The black voters have made comments about their ancestors came over here in chains, that was close to 200 years ago. After the Civil War, the government offered the former slaves compensation for the slavery. Either have free transportation to Africa, where do you think the country of Liberia came from, or monetary compensation.Look up your history or go to the National Archives. The black population that is constantly moaning about the past needs to look at themselves and why they haven''t progressed.
Sure...while she was First Lady, and this is ironic, because the men thought she was too much into politics at the time...instead of hosting tea parties and picking out China for the White House dining room, Hillary was working along side her husband, moving, shaping, influencing the legislation he was asking from Congress. She was his eyes and ears figuring out what the people needed. Haven''t you heard the saying....behind every successful man... Hillary was that woman!
It''s always so funny to watch men...they either want to have their cake and eat it too, wink wink, or they want to have their issues both ways. First Hillary was into politics too much, now she wasn''t in it enough!
Toots noor!
But if you look at the exit polls, she and Obama were almost running neck and neck with the higher educated group. Funny isn''''t it, how some will look at those figures and see Obama got 2% or 1% more and see a landslide.
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Posted by RowdyTexan2 at 08:49 AM : Mar 05, 2008
Another Hillary supporter running fast and loose with the facts.
College degree versus no college degree
Texas - Obama 54% Hillary 43%
Ohio - Obama 51% Hillary 47%
You only misrepresented this by about 300 - 400% in true Hillary fashion
And I''m not kidding!
No one takes a back seat to you when it comes to using old tired propaganda. If it weren''t for the gender card and her phantom "experience" which Rowdy alleges but can''t demonstrate she would have no campaign.
I don''t know of a single Obama supporter who would have a problem with a woman as President. Plenty of intelligent women as well as men would have a huge problem with Hillary because of her diviseness and corruption.
Thank you so much for telling me about myself. I thought we have a right to choose the party of our affliation. My education came from going to school, life experience, raising children, assisting with granchildren and great granchildren, multi-tasking, raising a family on a budget, etc. Thanks to you I now know I am old, dumb, poor and have no clue as to what party to pick. Question: Do Republicans just consider themselves a Republican?
%u2022 Iraq is difficult, painful and not going away any time soon%u2026 you want change? Fine, we%u2019ll pull the troops out now because it%u2019ll garner votes, then we can spend twice the coin and put even more lives at risk when the place falls further into hell and we need to go back. Quit moaning about the intelligence failures and poor planning that led us into the current situation. It is what it is and we better deal with it properly.
%u2022 Washington is broken%u2026 you want change? Give me a break. Quit with the crying over partisan politics unless you got a plan for revamping the two-party system. Candidates have been winging that old chestnut around since George Washington%u2019s days. There%u2019s nothing broke about Washington, D.C., that can%u2019t be solved by politicians simply doing what they%u2019re supposed to do%u2026 representing their constituents, working hard and being honest.
%u2022 Immigration%u2026 you want change? OK, everybody except Native American Indians shut up and figure out how to compromise between secure borders and a nation that continues to offer hope and inclusion to people from other countries.
%u2022 Universal health care%u2026 you want change? Great idea, come up with a plan that can be clearly explained to someone with a high school education.
She may have won last night, but she has not won in the long run and she certainly did not win handidly. I believe that she has done more to destroy strong alliances with-in the democratic party and it will come back to haunt the Clintons in time. She did not have to wage the type of tactics used to bludgeon Obama and he certainly WILL LIVE to fight another day. She may live as well, but not well. Her message is so offensive on so many points. I hope that people will see through this clearly. She is divisive and will NEVER win the general election. I guarantee!!
2) Iraq is difficult, painful and not going away any time soon%u2026 you want change? Fine, we%u2019ll pull the troops out now because it%u2019ll garner votes, then we can spend twice the coin and put even more lives at risk when the place falls further into hell and we need to go back. Quit moaning about the intelligence failures and poor planning that led us into the current situation. It is what it is and we better deal with it properly.
3)Washington is broken%u2026 you want change? Give me a break. Quit with the crying over partisan politics unless you got a plan for revamping the two-party system. Candidates have been winging that old chestnut around since George Washington%u2019s days. There%u2019s nothing broke about Washington, D.C., that can%u2019t be solved by politicians simply doing what they%u2019re supposed to do%u2026 representing their constituents, working hard and being honest.
4) Immigration%u2026 you want change? OK, everybody except Native American Indians shut up and figure out how to compromise between secure borders and a nation that continues to offer hope and inclusion to people from other countries.
5) Universal health care%u2026 you want change? Great idea, come up with a plan that can be clearly explained to someone with a high school education.
Racism plays both ways. It helps Obama that more than 80% of black voters support him over Clinton, a longtime ally. I understand this and sympathize with their stance; however, in exit interviews 9 out of 10 say race played no part in their selection. Do you believe this? I live in a precinct that is about 60% Hispanic, 25% black, and 15% older whites. At the precinct convention, Hispanic and whites split their vote, but blacks were 100% for Obama. We all got along fine and I believe the majority will be happy with either candidate.
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