WASHINGTON, Feb. 29, 2008

Breaking Down The Ringtone Settlement

AT&T Agrees To Changes After Cell-Phone Fraud Investigation, But What Does It Mean For Consumers?

  • Play CBS Video Video 'Cramming' Charges Raise Alarm

    Cell phone companies profit from third party companies who charge their customers for things like ring tones and jokes, then make it difficult for them to stop paying. Sharyl Attkisson reports.

  • Video AT&T Settles Ringtone Fraud

    AT&T agreed to pay thousands of consumers for unauthorized ringtone and text message charges, and new cases are emerging against other cell phone carriers. Sharyl Attkisson has an exclusive report.

  •  (CBS/iStockphoto)

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(CBS)  Last week we told you about ringtone fraud - in which cell phone customers are automatically subscribed without their knowledge to monthly charges that go on forever. Today, AT&T agreed to settle major fraud charges related to allegations of widespread ringtone fraud, and new cases are being built against Verizon and other cell phone carriers. CBS News investigative correspondent Sharyl Attkisson has a follow-up report.



AT&T Wireless is the first big phone company to settle a ringtone-fraud investigation - where AT&T allowed advertisers to put out misleading ads, then billed customers for ringtones they didn't want or thought were free.

Under the settlement, AT&T agrees to:

  • Nationwide, clearly identify the ringtone charges on your cell phone bill.
  • Pay back bogus charges.
  • Police deceptive Internet ads for "free ringtones" that aren't free at all.

    "So obviously the representation you're getting - "complimentary ringtones" - on this page is completely false," one investigator in Tallahassee, Fla., said.

    Florida investigators decided to build a case after following the ringtone money trail straight to some trusted household names and decided to build a case.

    "I'll tell you the thing that really convinced me is when I learned that AT&T Mobility and the other wireless providers, that they're getting 40 to 45 percent of the profit," said Florida attorney general Bill McCollum. "They are actually making the money. It's not as though they're innocent parties in this."

    He said AT&T will also refund an estimated $40 million dollars to customers who got cheated. That's just in Florida alone.

    Read more at Couric & Co.: Ring, Ring … Gotcha!


    It's taken four short years for the ringtone market to appear from nowhere and explode into a billion dollar market.

    Just as quickly, as we reported last week, scam artists found a way to tap in, often with alluring but deceptive ads.

    AT&T today told us the settlement was voluntary and that it's leading the way in the industry.

    While AT&T may not admit wrongdoing, it will pay the $40 million and change its ways.

    Florida today announced it's also investigating Verizon and has more than a dozen open cases against ringtone companies and advertisers - including ones run by the former King of Spam Scott Richter. They were the subjects of our Follow the Money report.

    The other cell phone companies aren't off the hook either. The Florida attorney general is now targeting all the companies that use similar sales tactics - including Sprint/Nextel, Alltel and T-Mobile.


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    Add a Comment
    by julieny7 March 3, 2008 4:46 PM EST
    I thought this comment important so I repeated it.

    http://web.cbsmobile.com/content/web2/dy
    n/home?affiliate=cbsmobile

    This is CBS!!!! They sell ringtone subscriptions for $6.99 and $9.99!!!!!

    So when Mrs Sharyl Attkisson follows the money at the end she arrives at home!


    But there is more... This industry is regulated by the Mobile Marketing Association.
    The MMA basically define the rules on subscription flow, advertising policies etc etc... And guess who is in the Board of MMA?
    Cyriac Roeding, EVP Wireless CBS Corp. (Global Chairman).
    AGAIN CBS!!!

    Come on guys, be serious!!!!
    Reply to this comment
    by julieny7 March 3, 2008 1:49 PM EST
    great comment Scott !!!!

    Reply to this comment
    by scottlind1 March 3, 2008 1:24 PM EST
    http://web.cbsmobile.com/content/web2/dyn/home?affiliate=cbsmobile

    This is CBS!!!! They sell ringtone subscriptions for $6.99 and $9.99!!!!!

    So when Mrs Sharyl Attkisson follows the money at the end she arrives at home!


    But there is more... This industry is regulated by the Mobile Marketing Association.
    The MMA basically define the rules on subscription flow, advertising policies etc etc... And guess who is in the Board of MMA?
    Cyriac Roeding, EVP Wireless CBS Corp. (Global Chairman).
    AGAIN CBS!!!

    Come on guys, be serious!!!!
    Reply to this comment
    by scottlind1 March 3, 2008 1:21 PM EST
    This is CBS!!!! They sell ringtone subscriptions for $6.99 and $9.99!!!!!

    So when Mrs Sharyl Attkisson follows the money at the end she arrives at home!


    But there is more... This industry is regulated by the Mobile Marketing Association.
    The MMA basically define the rules on subscription flow, advertising policies etc etc... And guess who is in the Board of MMA?
    Cyriac Roeding, EVP Wireless CBS Corp. (Global Chairman).
    AGAIN CBS!!!

    Come on guys, be serious!!!!
    Reply to this comment
    by rudy654-2009 March 1, 2008 2:12 PM EST
    But they are so patriotic. AT&T that is.
    Reply to this comment
    by brianbwb-2009 March 1, 2008 5:01 AM EST
    I have always posited that the nation''s vital telecommunications infrastructure, along with interstate transportation, education, and health care services was too important to be left to the corrupt whims of greedy, for profit private entities.

    Reply to this comment
    by alphaa10-2009 March 1, 2008 4:19 AM EST
    CBS reports, "AT&T today told us the settlement was voluntary and that it''s leading the way in the industry."
    ---
    AT&T service, wireless or residential, is widely known as one of the most aggressive sales groups, sometimes creating unpleasant experiences for the phone consumer.

    A few years ago, I was "slammed" by an AT&T phone service promoter when I declined the offer to switch to AT&T-- meaning, I was signed up without my authorization to AT&T residential service, and my number was automatically brought into the AT&T fold of customers.

    In restitution, AT&T paid all my charges to restore phone service the way it had been, but I suspect the practice is widespread in the high-pressure sales environment of AT&T and other, similar companies.

    Thus, the Ringtone scandal "rings" true-- in this case, a single bad apple created the company''s unsavory reputation with me. Your mileage may vary.
    Reply to this comment
    by March 1, 2008 2:47 AM EST
    GET SPRINT THEY CHEATED ME FOR MONTHS, I KEPT CALLING THEM AND ASKING THEM TO STOP THE FAKE CHARGES FOR RING TONES I NEVER ORDERED OR USED - I HAVE NEVER USED ANY RINGTONE THAT DID NOT COME WITH MY PHONE. SPRINT TOLD ME THEY COULD NOT STOP THE BILLING...THEY SHOULD BE PROSECUTED FOR THEFT - NOT GIVEN A FINE - THROW THEM IN JAIL!!!!

    Reply to this comment
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