July 6, 2008

Should We Make Cents?

Morley Safer On The Bizarre Economics Of Producing Money

  • Play CBS Video Video Should We Make Cents?

    The U.S. Mint is in a bind: should it continue to produce pennies and nickels whose metal content is worth more than their face value? Morley Safer reports.

  • Video How Pennies Are Made

    "Only On The Web": Morley Safer tours a mint that manufactures about 2 million pennies per day.

  • Photo

     (CBS)

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"Freakonomics"
by Steven D. Levitt and Stephen J. Dubner

(CBS)  This segment was originally broadcast on Feb. 10, 2008. It was updated on July 3, 2008.

Should we make cents? We're talking about those insignificant one cent pieces in your pocket or purse. It may or may not come as a surprise that it now costs the U.S. Mint almost two cents to make a penny and almost a dime to make a nickel. If the economy of that eludes you, join the club.

As correspondent Morley Safer first reported in February, even in Washington, where they literally have the right to print money and where anything under a billion is chump change, there is an ongoing debate over whether it's worth the trouble to keep making cents.



Every year, the U.S. Mint turns out eight billion shiny new pennies, using hi-tech presses that operate faster than the eye can see, stamping out Abe Lincoln on blank pieces of metal.

And, says U.S. Mint Director Edmund Moy, despite inflation, despite their lowly status, eight billion pennies still add up to $80 million.

Trouble is, to get $80 million in pennies, the government spends $134 million; to produce 1.3 billion nickels, as the Mint did last year, costs $124 million, even though the coins are worth about only half that much.

"It's weird economics, when you really come down to it, isn't it?" Safer asks.

"Well, from our perspective at the United States Mint it's unsustainable. You can't sustain losses on pennies and nickels and expect to be a viable organization that benefits the American people," Moy says.

How did we get in this fix?

"You know, coins are made out of metal. And worldwide demand for copper, nickel and zinc have dramatically increased over the last three years. That's what's primarily driving up the cost of making the penny and nickel," Moy explains.

Nickels are made mainly of copper; pennies are 98 percent zinc. On the frenzied commodity exchange, the price of copper has tripled in the last five years; zinc has doubled. Both are in heavy demand, used in everything from electrical wiring to suntan lotion, so both coins are worth less than the metals they contain. But if you're thinking of putting in a backyard smelter and melting down your spare change to make a profit, forget it. The Treasury Department has declared that illegal.

Asked if there was a fear that people would melt their pennies and sell them by the pound, Moy tells Safer, "Well, you know, other countries that have been in the same situation have ended up having shortages because people melt them. My colleagues in India at the Indian mint have noted that once the rupee became more valuable melted down as razor blades they disappeared overnight. And there was a shortage of rupees that India is still recovering from."

In the five o'clock shadow of the rupee's close shave, Washington is considering ways to reduce the cost of making pennies and nickels. Among them, giving the mint authority to use cheaper metals, like steel. And though efforts in Congress to retire the penny altogether have failed in past years, its detractors say the time has come.

"Inflation has rendered the penny nearly valueless, right? If you can’t buy anything with a penny, if it takes at least a nickel or a dime to buy anything, then that individual unit just doesn't serve much good," argues Stephen Dubner, the co-author of the bestseller "Freakonomics," a zany look at money and American culture. He puts the penny in the same category as your pesky appendix and other useless relics.

"It’s like having a fifth and a half finger on your hand," Dubner says, laughing. "I have to trim the nail, I gotta buy five and a half fingered gloves. But wouldn't it be easier just to have the five? And that really is what the penny is about. It’s just not useful."

Dubner concedes the country suffers from "pennycitis" - a love affair with the penny that's hard to shake. After all, who's on it but that true American Idol honest Abe Lincoln, who, as a young store clerk, walked three miles to return six pennies he'd overcharged a customer. "I think that the two big reasons to keep the penny are inertia, 'cause it takes a lot of work to get rid of something that’s ingrained, and nostalgia. But you need to put a price on even nostalgia," he says.

What about the sentimental attachments people have to the penny?

"But I would argue that, you know, in the old days you might have said 'A penny for your thoughts' as a nice kind of way of saying, you know, whatever you’re daydreaming about, it’s worth something. Now it’s an insult. A penny for my thoughts, what are you, what are you, it’s only worth a penny? Come on," Dubner says.

What does Dubner do with his pennies?

"Well, I have kids. So I try to teach them early on not to get any pennies to get rounded up or rounded down at any opportunity," he explains. "When we play Monopoly at home we get rid of the ones and the fives. It’s like it doesn’t matter. It doesn’t affect the economy."

Continued



Produced By David Browning
© MMVIII, CBS Interactive Inc. All Rights Reserved.
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by djacobs4410 February 10, 2008 8:00 PM PST
It cost more to make metal money than paper.... So what would be the solution without changing all those little cost? We take the paper dollar, cut it in half to change the size, redesign the pictures and "wa-la" we have new paper cents.
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by jaredsma397 February 10, 2008 8:01 PM PST
I''m ,admittedly, of a ''love pennies'' generation. But it''s hilarious to me that we''ve spent trillions of dollars on a war to which many of us take exception (with no end in sight), and we''re worried about the cost of making pennies! Perhaps the experts on the penny matter might switch their focus to that, or world hunger, or global warming, or....
Judy
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by ugottabkiddn February 10, 2008 8:02 PM PST
Come on... the real reason for the penny being worth 2 cents is the devaluation of the US$ on the world market. Our dollar is worth half of what it was when bush took office. Extensive printing of dollars with no backing has decreased the value of our money. Copper, Zinc, and all other commodities are sold on the world market. When the US$ is worth less, everything takes more US$ to buy!!
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by ajslunch February 10, 2008 8:02 PM PST
It seems to me that the solution is to ALSO ROUND DOWN: if something costs $10.31, you should be charged $10.30 - if something costs $10.33, then you should be charged $10.35. (.00 cents to .02 cents, round down, .03 cents to .05 cents, round up) Rounding both ways would kept the penny out of circulation without causing any problem.
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by ugottabkiddn February 10, 2008 8:03 PM PST
Come on... the real reason for the penny being worth 2 cents is the devaluation of the US$ on the world market. Our dollar is worth half of what it was when bush took office. Extensive printing of dollars with no backing has decreased the value of our money. Copper, Zinc, and all other commodities are sold on the world market. When the US$ is worth less, everything takes more US$ to buy, including oil.
Reply to this comment
by beenk-2009 February 10, 2008 8:04 PM PST
My state has a 7% sales tax. How far would you get without penny''s if you paid in cash. I don''t want the state rounding up and they sure wouldn''t round down.
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by mwielgus February 10, 2008 8:04 PM PST
How much of the cost of making coins is the result of the frequent re-design that is taking place? Why can''t the government decide on something, and let it alone?
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by tenabroc February 10, 2008 8:06 PM PST
For several years a website has been tracking the daily melt value of all coins based on the traded copper and zinc prices: www.coinflation.com
They came up with the term "coinflation" for the very phenomenon this segment covered.
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by loloma-2009 February 10, 2008 8:07 PM PST
Why not make the penny actually worth 2 cents? It''s a simple and elegant solution. You can still put in your "two cents worth". And merchants would lower their prices to $3.98 instead of $3.99 since they never want you to think you''re paying $4.00.
Reply to this comment
by tenabroc February 10, 2008 8:07 PM PST
For several years a website has been tracking the daily melt value of all coins based on the traded copper and zinc prices: www.coinflation.com
They came up with the term "coinflation" for the very phenomenon this segment covered.
Reply to this comment
by gaf415623 February 10, 2008 8:08 PM PST
Australia got rid of the 1 cent years ago. They simply round down for .01 and .02, and up for .03 and .04. It all evens out in the end.
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by loloma-2009 February 10, 2008 8:09 PM PST
Why not make the penny actually worth 2 cents? It''s a simple and elegant solution. You can still put in your "two cents worth". And merchants would lower their prices to $3.98 instead of $3.99 since they never want you to think you''re paying $4.00.
Reply to this comment
by neighbourjay February 10, 2008 8:11 PM PST
If it costs 120 million dollars to make 80 million dollars worth of pennies... why not make the penny worth 2 cents? Then you''ll have 160 million dollars for the same cost. Now that maks cents.
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by heitlauf February 10, 2008 8:12 PM PST
Mr. Safer,

Very entertaining piece however you missed a big point in why the government wants to keep the penny, and no it is not the federal government but local and state goverment''s who impose sales taxes. I doubt many would be able to pass a 5% sale tax increase. Really enjoy your show keep up the great work.

Henry Heitlauf
Verona Island Maine
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by dixiedoxie February 10, 2008 8:16 PM PST
They said it costs 135 milllion to make whatever amount of pennies per year. They said if they eliminated the pennies it would cost consumers 500 million/year. Someone (and not the people posting here) stands to gain. I''m glad they finished the segment with ...it probably won''t be discontinued. They should run a segment on the overall profitability of the Mint and the workers salaries.
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by baprilfirst February 10, 2008 8:19 PM PST
Give me a break. My wife should work for this goofy government. They change the value of stamps in a heart beat so she thinks they should change the value of the penny to 2 cents. If you did that you would only have to round up 1 penny when the sale totals 1,3,5,7,and 9 cents.
Now you our 2 cents worth.
Reply to this comment
by tenabroc February 10, 2008 8:22 PM PST
For several years a website has been tracking the daily melt value of all coins based on the traded copper, nickel, and zinc prices: www.coinflation.com
They came up with the term "coinflation" for the very phenomenon this segment covered.
Reply to this comment
by robertmc6 February 10, 2008 8:33 PM PST
Why can''t pennies & nickels be made from recycled
plastic? If, in fact there is a reason now, would it
make any sense to evaluate that reason? Building
materials and playground equipment are examples.
Reply to this comment
by ugottabkiddn February 10, 2008 8:47 PM PST
Morey,
Its the inflation of the US monetary supply that causes our dollar to be only half of what it was just a few years ago... Our dollar is is traded globally, just as is copper & zinc... It''s our government that has failed to make our currency worthless!
Reply to this comment
by bookwerm314 February 10, 2008 8:48 PM PST
NO! No Cents.. making cents is NONSENSE! Inflation has been huge, and a dime is a fair min, NOT a penny.
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by rjstusse2 February 10, 2008 8:50 PM PST
What would Lex Luthor do without the penny?
Reply to this comment
by alanmarcus-2009 February 10, 2008 9:24 PM PST
WHAT HAPPENED TO THE ART OF COMPROMISE? YES, WE NEED TO GET RID OF THE 1 CENT PENNY AND REPLACE IT WITH THE NEW 2 CENT COIN! THE ONLY NUMBER WE WILL BE MISSING IS 3 CENTS WHICH CAN ROUNDED UP OR DOWN. HOW MANY ITEMS DO YOU KNOW THAT''S 3 CENTS? AS FOR $1.03... THAT''S EASY 95 CENTS & 4 COINS AT 2 CENTS.
WHAT''S SO HARD? DO THE MATH. OBVOIUSLY, IT WOULD TAKE YEARS TO PHASE OUT THE PENNY.
Reply to this comment
by texascano February 10, 2008 10:06 PM PST
I think that we should take the idea from coin star and put machines in grocery stores or even banks. The gov. shouldn''t charge us for making our change into cash and recycle the change to make new coins.
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by jaykay3141 February 10, 2008 10:16 PM PST
Saying "round prices like other countries" misses 2 major facts: they have (a) national sales taxes and (b) uniform rounding laws.

But here nearly every town has its own tax structure and any attempt at uniform standards would raise howls of "socialist interference". You can bet rounding wouldn''t happen just on the final bill: in a few months every single item in a store would be rounded up to the next nickel. You wouldn''t pay a couple of cents on the total, you''d pay extra on every item in the store! Then if you bought a $7 item with a 6% tax, you''d pay 45" not 42". What are the chances they''d let you get out for 40"?? And that''s not inflationary??

Places that have kept pennies have done a couple of things. First, they use cheaper metals like steel, and second, as suggested above they make a lot of 2" coins to cut the number of pennies minted. We only need 1 nickel or 2 dimes to make change; why should we need 4 pennies at a time?

And while we''re trying to save money, how ''bout getting rid of paper dollars like every other major country? The lifetime cost of a bill is 4 or 5x that of a coin, plus there''s the need for extra quarters, bill-readers at $500 each on vending machines, etc. With more $2 bills you''d only ever get one $1 coin in change, so there''s no problem with loading pockets. There''re studies showing savings of over a HALF BILLION a year. That''s a lot of pennies.

Oh, wait. The company that makes bill paper is in MA and contributes big to Teddy Kennedy. Oh well.
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by dltexas1 February 10, 2008 10:53 PM PST
My comment is in reference to no CBS news about the town of Berkeley trying to toss our Marine Recruiters and showing disrespect of our men and women in uniform. I believe all tax funds be stopped and the amount given after they started their ???????? be returned
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by chucklesnhop February 10, 2008 11:00 PM PST
Here''s my two cents: change the penny to a tuppence.
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by February 10, 2008 11:07 PM PST
Rounding up to the nickel is pure BS! Going from $29.99 to $30 aint a nickel. The biggest reason we have the penney is so the money grubbers can put that "99" or "999" or so on the end of the price. That''s why they fight so hard to keep it.
Get rid of it!!!
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by bwkelle February 10, 2008 11:08 PM PST
How about some "common cents"....keep the penny...the look, the size, everything that seems so sacred to the USA, but just change the denomination to 2 cents. Rather than eliminating it and rounding off to the nearest nickel, simple round it off to the nearest 2 cents. And now you simply double it''s value and the US mint no longer has to suffer the losses.

Makes cents, doesn''t it? Maybe Canada will follow the same strategy?

Bruno Kelle
Osoyoos BC
Canada
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by gfmcvey February 10, 2008 11:12 PM PST
The notion of rounding "off" bears further consideration. I was surprised that your guests kept referring to rounding "up" and sounded surprised that the effect of this move would be inflatonary. Well as Homer says, "DUH"! How about rounding off in this manner. The price is $10.01 or $10.02 it becomes $10.00. The price is $10.03 or $10.04 it then becomes $10.05. With my basic knowlede of statistics I would think it would average out so that there would be no gain nor loss.
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by decarlo12-2009 February 10, 2008 11:25 PM PST
Ditto hadenough43, They must think we''re stupid. There are a lot of people who think, oh yah, I bought that for $29. Yah sure dimwit, you payed $30 and that''s the truth of the matter. Dump those pennies, nickels and dimes. Let the coin collectors have them. With the stinking profit Corporate America makes, they can price their merchandise in quarters, even whole numbers. If a dime is going to break someone, they are in deep trouble. I shop for the right price and I want to deal only in savings of dollars or I don''t buy it. I saw tomatoes for $5 a lb the other day and they were hard as rocks. I say, take tomatoes and let them rot. 2 weeks later they were on sale for 99 cents or should I say a dollar.
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by decarlo12-2009 February 10, 2008 11:28 PM PST
Correction....$29.99
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by gfmcvey February 10, 2008 11:37 PM PST
The notion of rounding "off" bears further consideration. I was surprised that your guests kept referring to rounding "up" and sounded surprised that the effect of this move would be inflatonary. Well as Homer Simpson would say, "DUH"! How about rounding off in this manner. The price is $10.01 or $10.02 it becomes $10.00. The price is $10.03 or $10.04 it then becomes $10.05. With my basic knowledge of statistics I would think it would average out so that there would be no gain nor loss. Except for the savings for the government which would no longer need to mint pennies
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by syrinxstar February 10, 2008 11:39 PM PST
Jeff Gore "devised an Einstein-ean equation of productivity"?? Really?? It''s basic dimensional analysis with some very weak assumptions thrown in and you swallow it hook-line-sinker. Unimpressive, 60 Minutes. You can do much better than this -- at least try to be rigorous in your reporting. Maybe we should put a price tag on the time the viewers wasted seeing this grand episode of self-indulgence.
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by syrinxstar February 10, 2008 11:41 PM PST
Jeff Gore "devised an Einstein-ean equation of productivity"?? Really?? It''s basic dimensional analysis with some very weak assumptions thrown in and you swallow it hook-line-sinker. Unimpressive, 60 Minutes. You can do much better than this -- at least try to be rigorous in your reporting. Maybe we should put a price tag on the time the viewers wasted seeing this grand episode of self-indulgence.
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by syrinxstar February 10, 2008 11:44 PM PST
Jeff Gore "devised an Einstein-ean equation of productivity"?? Really?? It''s basic dimensional analysis with some very weak assumptions thrown in and you swallow it hook-line-sinker. Unimpressive, 60 Minutes. You can do much better than this -- at least try to be rigorous in your reporting. Maybe we should put a price tag on the time the viewers wasted seeing this grand episode of self-indulgence.
Reply to this comment
by decarlo12-2009 February 10, 2008 11:46 PM PST
What you say gfmcvey is very true but most products are not priced in that manner. I think if everyone gives up just 1 useless text message per day, they can buy 10 items that was rounded up a penny. What ever happened to using the phone, guess one can''t do it in class? hee-hee
Reply to this comment
by syrinxstar February 10, 2008 11:52 PM PST
Jeff Gore "devised an Einstein-ean equation of productivity"?? Really?? It''s basic dimensional analysis with some very weak assumptions thrown in and you swallow it hook-line-sinker. Unimpressive, 60 Minutes. You can do much better than this -- at least try to be rigorous in your reporting. Maybe we should put a price tag on the time the viewers wasted seeing this grand episode of self-indulgence.
Reply to this comment
by decarlo12-2009 February 11, 2008 12:00 AM PST
syrinxstar, hold your breath maybe that will help your hicups...
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by s10holm February 11, 2008 12:23 AM PST
The government should get rid of the 1/10 cent first before getting rid the penny. Yes 1/10 of cent. The 1/10 of a cent is used at every gas station in America.
$2.89 and 9/10.
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by dfraleyl February 11, 2008 12:35 AM PST
the sales tax on a dollar here in reno, nv is seven cents. if they do away with the penny bet they raise the tax to ten cents even though five cents is closer. thats a heck of a tax increase
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by rexstraw February 11, 2008 1:02 AM PST
We should start a movement to donate loose pennies back to the Treasury. Banks can be donating centers.
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by tom1cda February 11, 2008 1:06 AM PST
Why doesn''t the mint quit making pennies for a year at a time and skip a few years occasionally. We would all just use the ones we have in jars in the closet or on the dresser. THe mint could also make a limited amount of pennies and sell them for a hugh profit if they were released in limied quantities. how much could we save if we did this?
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by j_flood February 11, 2008 3:01 AM PST
1. Stop using pennies
2. Start using 1-dollar coins
3. Phase out 1-dollar notes
4. Live happily ever after...
Reply to this comment
by February 11, 2008 3:07 AM PST
Why doesn''''t the mint quit making pennies for a year at a time and skip a few years occasionally. We would all just use the ones we have in jars in the closet or on the dresser. THe mint could also make a limited amount of pennies and sell them for a hugh profit if they were released in limied quantities. how much could we save if we did this?
Posted by tom1cda

This is a good idea.... Let the marketing department (they are so in love with nines) buy back the pennies when we run short. Worth thinking about.
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by ontheleft February 11, 2008 3:44 AM PST
I get the sense that it doesn''t make sense to make cents.
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by xcoppagex February 11, 2008 5:57 AM PST
Military bases overseas don''t use pennies. They cost too much to ship over. We round up AND down. If your total is say $4.52 then you pay $4.50 when using cash, if it was $4.53, you would pay $4.55. Otherwise, check or debit/credit cards are exact amount. I like the system. I used to buy gas and try to stop 2 cents over for that little bit free. I eventually just used me debit card though for the convenience.
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by gilbertdj-2009 February 11, 2008 7:06 AM PST
Here''s my two cents on your story. If you want to understand this issue, think about the sales taxes charged by many states. Do you really think states are going to reduce taxes by 15% from current levels of six cents on the dollar to adjust to nickel currency? More likely they''ll raise the tax by 67% to make it a dime. Have your mathematician do a more simple equation and multiply that figure to sales tax revenues and then talk to us about what the cost of keeping the penny is all about.
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by carvin586 February 11, 2008 7:41 AM PST
With all the "Sensible" people you had on your news piece I''m surprised not one them talked about depreciation in two years of circulation you get your money back.

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by pollroller1 February 11, 2008 8:02 AM PST
Just remember, a penny saved is a penny earned.
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by ptcraven February 11, 2008 9:07 AM PST
Seems to me there is a simple solution. If the penny cost $134M to make $80M in pennies and the nickel is similar, eliminate the nickel and change the penny to a 2 cent piece. Now each penny is twice the value and economical to produce, elimination of the nickel provides further savings, and 5 $.02 cent coins equal a dime.
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