CBS/AP/ April 17, 2009, 3:59 PM

Microsoft Makes Major Bid For Yahoo

In this May 29, 2012 image provided by Edlib News Network ENN, Syrians gather around a U.N. observers vehicle during a demonstration in Kfarnebel, Idlib province, Syria. U.N. Secretary-General Ban Ki-moon called on Syria on Thursday to stop its attacks, saying the U.N. observers monitoring the cease-fire were not there to watch the killing of innocent people.

In this May 29, 2012 image provided by Edlib News Network ENN, Syrians gather around a U.N. observers vehicle during a demonstration in Kfarnebel, Idlib province, Syria. U.N. Secretary-General Ban Ki-moon called on Syria on Thursday to stop its attacks, saying the U.N. observers monitoring the cease-fire were not there to watch the killing of innocent people. / AP Photo/Edlib News Network

Microsoft Corp. offered to buy search engine operator Yahoo Inc. for $44.6 billion in cash and stock in a move to boost its competitive edge in the online services market.

Microsoft bid $31 per share for Yahoo, representing a 62 percent premium to Yahoo's closing stock price Thursday.

"We see this announcement as the company's next major milestone to embrace online services," Steve Ballmer, Microsoft's chief executive officer, said on a conference call this morning.

The unexpected announcement Friday comes as Yahoo and Microsoft have fallen behind Google in the race to capture online advertising dollars. The deal could also give lift to the entire technology market.

"The Windows experience needs to increasingly embrace the Internet," Ballmer said. "When you combine the strengths of our two companies, the results will be very competitive."

Microsoft officials noted that Google, which has about 75 percent worldwide market share in the online search business, is prevented by antitrust laws from acquiring Yahoo itself, and that the online advertising industry - which today stands at more than $40 billion - is forecast to reach $80 billion in the next three years.

"Today the market in increasingly dominated by one player," said Kevin Johnson, president of Microsoft's Platforms & Services Division. "By combining assets of Microsoft and Yahoo, the industry will be better served."

"Microsoft didn't leave any doubt that one of the reasons for the acquisition is to better compete with Google," said CBS News technology analyst Larry Magid. "Yahoo has been struggling lately and Microsoft has never had a dominant online product. Perhaps by combining forces, they can give Google the competition that it now lacks."

If the deal goes through, analysts expect scrutiny from Congress, Justice and other enforcement agencies, but they say any concerns about search engine or online advertising market power may not be significant enough to stop the transaction.

The Justice Department on Friday said it is "interested" in reviewing antitrust issues associated with Microsoft's bid.

"The antitrust division would be interested in looking at the competitive effects of the transaction," said Justice Department spokeswoman Gina Talamona. [See more on anti-trust issues below]

In a letter to Yahoo's board of directors, Ballmer said the world's biggest software company had been told a year ago that the Yahoo board felt it was not the right time to enter into discussions regarding a deal.

"According to that letter, the principal reason for this view was the Yahoo board's confidence in the 'potential upside' if management successfully executed on a reformulated strategy based on certain operational initiatives, such as Project Panama, and a significant organizational realignment."

"A year has gone by, and the competitive situation has not improved," Ballmer added.

Under terms of the proposed deal, Yahoo shareholders could choose to receive cash or Microsoft common shares, with the total purchase consisting of 50 percent each cash and stock.

Microsoft said it sees at least $1 billion cost savings generated by the merger, and intends to offer significant retention packages to Yahoo engineers, key leaders and employees. The software giant said it believes the takeover would receive regulatory clearance and close in the second half of 2008.

Ballmer said Microsoft expects Yahoo's board will review its proposal, but "reserves the right to pursue all necessary steps to ensure that Yahoo's shareholders are provided with the opportunity to realize the value inherent in our proposal."

Ray Ozzie, Microsoft's chief software architect, said joining the R&D capabilities of the two companies together would bring "a broad range of experience to our customers that neither could have achieved on our own."

The company is targeting the second half of calendar year 2008 for a close to the transaction.

Shares of Yahoo added $8.67, or 45 percent, to $27.85 in morning trading, while Microsoft fell $1.88, or 5.8 percent, to $30.72.

The announcement follows word on Thursday that Terry Semel stepped down as Yahoo's chairman, severing his ties 7-1/2 months after he resigned as chief executive under shareholder pressure. He had been criticized for failing to cash in on the Web advertising surge as effectively as main rival Google Inc.

Yahoo Inc.'s financial funk deepened at the end of 2007, prompting the slumping Internet icon to draw up plans to lay off as many as 1,000 workers.

The Sunnyvale, Calif.-based company disclosed the upcoming 7 percent reduction in its 14,300-employee work force Tuesday while reviewing a 23 percent drop in fourth-quarter profit and a cautious 2008 outlook. The bad news sent Yahoo shares skidding to their lowest levels in more than four years.

In a prepared statement, Yahoo Chief Executive Jerry Yang warned Wednesday of looming "headwinds," indicating that the company's tortuous turnaround efforts aren't likely to pay off this year.

"This is certainly coming at a good time for Yahoo," said Magid. "$44.6 billion has got to be looking pretty good right now."

While there were few specifics about what the merger would mean for each company's employees and shareholders, Microsoft officials proclaimed the deal would be good for both camps, though there was the intimation that its integration plan necessitated the "right amount of head count."

Yahoo shares dropped $2.09, or more than 10 percent, in extended trading Tuesday after finishing the regular session at $20.81, up 3 cents. The company's market value has plunged more than 50 percent since the end of 2005, wiping out $35 billion in shareholder wealth.

Yang, Yahoo's co-founder, took over as CEO seven months ago in an attempt to shake things up, but his overhaul hasn't impressed Wall Street so far. The mass firings represent Yang's most dramatic move yet.

Meanwhile, Microsoft last week forecast a rosy 2008 - despite broader economic worries - after it blew by Wall Street's expectations for a second consecutive quarter.

Experts Expect Government Approval

Keith Hylton, a professor of antitrust law at Boston University, said Google's success in online search and advertising means a combined Microsoft-Yahoo would have significant competition.

"The fact that Google dominates this business will be a big factor in their (Microsoft's) favor in trying to get this approved by the regulators," Hylton said.

A spokesman from the Federal Trade Commission, which in December approved Google Inc.'s $3.1 billion purchase of online advertising company DoubleClick Inc., declined to comment. That deal still faces antitrust scrutiny in Europe.

A federal judge this week extended by 18 months court oversight of Microsoft's market power, which began in 2002 after a landmark antitrust settlement. Hylton said Justice has been relatively lenient with Microsoft, compared to state attorneys general.

It was a group of states that pushed for the extension of court oversight of the software giant, while Justice officials said the 2002 antitrust settlement had largely served its purpose and should expire.

"If this deal goes through, there will be a lot of very close scrutiny ... there appears to be lots of overlap," said Harry First, a professor at New York University's School of Law. "It's complicated and very big, and a lot of enforcement agencies will be interested."

Sen. Herb Kohl, D-Wis., chairman of the Senate antitrust subcommittee, said the same issues that prompted lawmakers to review the Google-DoubleClick deal exist in a potential Microsoft-Yahoo combination, including examining how it affects consumers, advertisers and businesses "who increasingly use the Internet for their news, commerce and entertainment."

If Yahoo accepts Microsoft's offer, the subcommittee expects to hold hearings to "explore the competitive and privacy implications of the deal," Kohl said.
© 2009 CBS Interactive Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.
  • David Morgan

    David Morgan is a senior producer at CBSNews.com, and editor of cbssundaymorning.com.

45 Comments Add a Comment
linkicon reporticon emailicon
bobnjersey says:
[Later, In July 1980, IBM representatives met for the first time with Bill Gates to talk about writing an operating system for IBM''''s new hush-hush personal computer. Gates sent them somewhere else, but they didn''''t like that company and came back to Bill. And Bill insisted that Microsoft retain the copyright to the OS ... You can research this on the internet if you like - but you shouldn''''t go around spreading lies about people who created and run a company you don''''t like. ]
[Posted by Kaelinda at 05:55 PM : Feb 02, 2008]

the first versions of dos for the intel processor were originally developed by a guy by the name of gary kildahl ... and the os was known as ''cpm''. gates & co basically stole that code from mr kildahl and sold it to ibm.
reply
linkicon reporticon emailicon
jtinsv says:
The problem with both of these companies is they haven''t innovated in almost ten years. If you want to try a real search engine go to ManagedQ.com

They''re the best chance at knocking some fear into the big guys including Google.
reply
linkicon reporticon emailicon
boatdocster says:
Kaelinda

Read your history!!!

"As for an operating system (OS) for the new computers, since Microsoft had never written an operating system before, Gates had suggested that IBM investigate an OS called CP/M (Control Program for Microcomputers), written by Gary Kildall of Digital Research. Kindall had his Ph.D. in computers and had written the most successful operating system of the time, selling over 600,000 copies of CP/M, his OS set the standard at that time."

The "Microsoft Disk Operating System" or MS-DOS was based on QDOS, the "Quick and Dirty Operating System" written by Tim Paterson of Seattle Computer Products, for their prototype Intel 8086 based computer.

QDOS was based on Gary Kildall''s CP/M, Paterson had bought a CP/M manual and used it as the basis to write his operating system in six weeks, QDOS was different enough from CP/M to be considered legal.

Microsoft bought the rights to QDOS for $50,000, keeping the IBM deal a secret from Seattle Computer Products. "
reply
linkicon reporticon emailicon
tomtomasters says:
Why doesn''t Gates come out and tell the truth? Really he would love to take over Google, but Google won''t let him, and Yahoo is is other choice, a slipping from the top, with Microsoft hedging bids to boost Yahoo and Microsoft shares. Gates would be better off trying a take over of The Carlyle Group, or Halliburton, and reeling in the out of control military establishment. Seems to me people would appreciate that and that would help Microsoft on a humanitarian level. Once he took over these Defense Industries he could downsize them, which would make them more profitable. Bill Gates is a strange dude, in my opinion, and one of the Corporate Pirates in America. They make him out to be so great, when in fact he is nothing but a slightly improved TV set. Turn the channel everyone. Let''s watch MicroHard instead, where Micosoft buys out the military establishment, impeaches Bush and Cheney, and changes the image of not only Microsoft, but the United States. Better think hard Bill instead of soft. Poor Americans made you, not you.
reply
linkicon reporticon emailicon
gmond says:
Micrahoosoft
reply
linkicon reporticon emailicon
kaelinda says:
Sophielhu said "Bill Gates, Steve Ballmer did NOT have an operating system for IBM. They bought it from another local company for $50,000. They did NOT create one: they bought it."

You don''t know what you''re talking about. I knew Bill Gates when he was in his early 20s, who had just created the OS used by the Commodore PET. I know he did that because I worked for Commodore. He also wrote the OS for the TRS-80. Later, In July 1980, IBM representatives met for the first time with Bill Gates to talk about writing an operating system for IBM''s new hush-hush personal computer. Gates sent them somewhere else, but they didn''t like that company and came back to Bill. And Bill insisted that Microsoft retain the copyright to the OS.

You can research this on the internet if you like - but you shouldn''t go around spreading lies about people who created and run a company you don''t like.

I don''t like Microsoft either, and I like Yahoo even less. Yahoo ruined GeoCities and Webrings, and it learned not to do that again before it took over e-groups. They''ll ruin each other!
reply
linkicon reporticon emailicon
ms38654ob says:
Those poor SOB''s at Yahoo must be polishing up their resumes. Microsoft is the enemy, everyone at Google, Apple and Yahoo feel that and would probably quit wholesale if this merger went through.

I hope Yahoo sticks to its independence.

Down with Microsoft, the evil empire...
reply
linkicon reporticon emailicon
brianbwb-2009 says:
Long live piracy, it is the only weapon we have. The hackers are your true heroes, and time will prove it.
reply
linkicon reporticon emailicon
mcv57 says:
Let the MEGA MERGER GAMES begin, at the forefront we have fake humanitian, private information mongo, and government puppet, Bill Gates.
reply
linkicon reporticon emailicon
sophielhu says:
i use Yahoo! for everything, every day. MSN and Google never really appealed to me at all, personally i think Google and MSN are boring and Yahoo is way more interactive with their e-mail and and news stuff.
----------------------------------------
Internet is a good place to share information and meet friends. I recently found a nice web site called pubspa.com where you can meet friends who have same interest in beauty care, massage, wellness and spa treatment. You can also share blog, video, game, photos, etc with people from all over the world. Unlike other online dating sites where you have to pay membership fee, this site is totally free. I already made several interesting friends there.
reply
See all 45 Comments