Crafting A State Of The Union Speech
Mark Knoller Talks With The Writers Behind Bush's Address To The Nation
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President Bush goes over a draft of an address to the nation with members of the White House speechwriting staff , Sept. 13, 2007. With him, from left, are: Marc Thiessen, Bill McGurn and Christopher Michel. (White House photo by Eric Draper)
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Interactive Bush Presidency The president's agenda, plus facts, figures, major events and key personalities.
When President Bush enters the chamber of the House of Representatives tomorrow evening, he’ll be delivering his ninth speech to a Joint Session of Congress, and his seventh and probably final State of the Union Address.
Planning for it began in early December at one of the president’s frequent meetings with his speechwriting team.
“Well, his standard marching order is that you better write a good speech,” says Bill McGurn, chief White House speechwriter.
Actually, it was late spring or early summer that Mr. Bush told his wordsmiths that he wanted to give a speech at some point about his philosophy of governing.
But they never got around to it. So during their planning meetings last month for the State of the Union, they decided to make it part of tomorrow’s address.
“You’ll be hearing about his governing philosophy and how it applies to the different policies that he’s put in place and how it drives his agenda for his final year in office,” says Mark Thiessen, who’ll soon be taking over McGurn’s job as chief speechwriter.
In an interview in their West Wing offices, three of the White House speechwriters offered an insider’s account about their jobs and about writing this year’s State of the Union.
“Your job as a speechwriter is to write the speech the president would have written himself if he had 80 hours to sit in front of a computer,” Thiessen says.
The team had its first outline of the speech in the president’s hands before Christmas. But the usual preparation time this year was interrupted this month by Mr. Bush’s nine-day Mideast trip - where his big speech was delivered in Abu Dhabi. He sounded a call for democracy even as he visited Arab states where democracy is a rare commodity.
“The moment after he did that speech,” McGurn recalls, “he doesn’t come out and say ‘Hey - that was great.’ He says ‘Bill - where’s my State of the Union?'”
From back in Washington, Thiessen and fellow speechwriter Chris Michel finished the first draft and relayed it to Mr. Bush while he was still overseas.
“The day he got back, despite the jet lag and everything else, we were meeting with him first thing in the morning to go over the draft,” says Michel. “Every day, twice a day sometimes, we’ve been meeting and we’ve been calling with ideas and editing.”
When it comes to presidential speeches, the writers regard the commander-in-chief as the editor-in-chief.
“I think the biggest misimpression is that you can just write something and the president will read it and not notice it, not change it, not react violently to it if he disagrees,” says McGurn.
In fact, Thiessen calls President Bush “the toughest editor I think any of us has ever had.”
“He’s strict. He knows what he wants to say. He knows how he wants to say it.”
I hear his voice and meter in my head when I’m getting dressed in the morning, when I’m eating my cereal, when I’m having lunch. And in the shower, I hear his voice and meter all the time.
White House speechwriter Mark Thiessen“I hear his voice and meter in my head when I’m getting dressed in the morning, when I’m eating my cereal, when I’m having lunch,” says Thiessen. “And in the shower, I hear his voice and meter all the time.”
You’d think that in crafting a speech as important as the State of the Union, the writers would anguish over crafting just the right phrase or sentence that will be remembered for years to come. But McGurn says that’s not the case.
“I think the way to have a phrase stand out is to do your job right, and it’s really history or something will show that it works.”
But the writers will be listening carefully to how their work is received in the House chamber.
“You have your suspicions as to what’s going to work and what’s not. And what’s going to evoke applause and what’ll evoke what kind of reactions,” says Thiessen.
Yet he says not all writers are anxious to see the reaction to their work.
“I know Tony Dolan, who was Ronald Reagan’s chief speechwriter, never went to the State of the Union. He couldn’t bear to watch.”
But Mr. Bush’s team intends to be there.
“Yes, we’ll be there,” says Thiessen. “We’re all courageous enough to go and watch the final address.”
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Best-selling author Mitch Albom on his first nonfiction work since "Tuesdays with Morrie."





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See all 35 CommentsHarry S. Truman
There''s nothing new under the sun.
Must be tough pi$$ing away a Yale or Harvard education to be a speech writer for Shrub. Then again after 4 years of "Mastering his style and manner of speaking" these guys will be very well prepared for their next career..."would you like fries with that?"
The Vice President and I shall resign effective at noon tomorrow, and report to Leavenworth to await trial.
%u201CHe%u2019s strict. He knows what he wants to say. He knows how he wants to say it.%u201D
Is that so?????
So when the White house said that when Bush repeated the yellowcake info in speeches because the speech writer forgot to take it out--that MUST have been a lie? Because Bush is sooo meticulous that in all those times of rehearsing it--he would have already realized the CIA told him what was in the speech was a lie....Better get better with the lies dude, or you are gonna bust the Presidents alibis. LMAO
Posted by b-easy63 at 08:13 PM : Jan 27, 2008
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Lies Create MORE LIES !
Shrub has painted himself into a corner,..by the end of the year,...The ''branches & roots '' of This Evil Shrub will be saving themselves,..They`ll be telling what we Already Know ! KING W is THE BIGGEST CRIMINAL ALIVE on the face of THE WHOLE EARTH !!
The middle class isn''t keeping up with inflation.
We exploded the deficit and it''ll get way bigger with the coming recession.
We have two quagmires with no light at the end of the tunnel.
The price of gas has more than doubled.
The stock market hasn''t gone pretty much anywhere in 7 years.
Thank you, you''ve all been great.
God Bless the U.S.A.
Now, watch this drive.
In fact, Thiessen calls President Bush %u201Cthe toughest editor I think any of us has ever had.%u201D
%u201CHe%u2019s strict. He knows what he wants to say. He knows how he wants to say it.%u201D
Is that so?????
So when the White house said that when Bush repeated the yellowcake info in speeches because the speech writer forgot to take it out--that MUST have been a lie? Because Bush is sooo meticulous that in all those times of rehearsing it--he would have already realized the CIA told him what was in the speech was a lie....Better get better with the lies dude, or you are gonna bust the Presidents alibis. LMAO
It is expected that he will once again tell everyone to "stay the course" in everything from Iraq to unemployment. Regarding his supposed "stimulus" package to supposedly combat the current recession (and yes, the Recession IS HERE!), he is expected to take full credit for anything that Congress passes, although most wage earners are more concerned WHEN they will see their "rebate" checks.
Naturally, what the Great Emperor won''t tell them is, like the "rebate" the Great Emperor pushed through in his first term, the Great Emperor expects to get most of that money back when the IRS announces that those "rebates" will all be TAXABLE!!!!
HA! HA! HA!
SIG HEIL, BUSH!!!
%u201CI hear his voice and meter in my head when I%u2019m getting dressed in the morning, when I%u2019m eating my cereal, when I%u2019m having lunch,%u201D says Thiessen. %u201CAnd in the shower, I hear his voice and meter all the time.%u201D..........Amazing these guys haven''t committed suicide.
Or this one!!! :)
Wonder if they''ll put this gem in this year''s state of the union address? :)
He wanted more troops but never fought to get them, he''s no different that the Generals who spoke out too late & didn''t fight whe they where needed.
He''s attempting to tell us how he know''s how to catch OBL, yet supported all of Bush''s policies that counldn''t catch him.
He''s tried also to tell us he know''s how to secure the border, being from a border state of Arizona --- Mexico''s Army is conducting maneuvers in Arizona,,,, Locked & Loaded against our Border Patrol
--- Another Do Nothing Flag Waiving Republican ---
in 2003...we know he is full of ca-ca and is willing to fill the ears of anyone stupid enough to listen with it... Achtung! mainstream candidate supporters...members of Congress...mental deficients...Your ''man'' is in the House!
http://www.cbsnews.com/stories/2003/06/25/iraq/main560449.shtml
http://www.bushwatch.com/bushlies.htm
Romney, Huckajesus, McBush & Rudy the financeer of 9/11
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