Jan 10, 2008
Secret Of Sticking To Diet Lies In Details
Focusing On The Details Of What You Eat May Help You Heed Diet, Study Shows
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(CBS/The Early Show)
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Interactive Diet And Nutrition Are you eating right? See the government's guidelines, calculate your body mass index and quiz yourself on healthy food choices.
"Consumers can enjoy themselves more by focusing on the details during their experiences," reports University of Minnesota marketing expert Joseph Redden, PhD, MBA. "This could help people following a repetitive regimen," such as a diet.
"People usually like experiences less as they repeat them; they satiate," Redden writes. Satiation, he says, "makes it hard to follow a diet."
Sound familiar? Then get specific about what you're eating.
For instance, instead of thinking "yet another salad," think "spinach salad with salmon." Or stop thinking "fruit for dessert again," and start thinking "apple," "banana," or whatever specific fruit you plan to eat.
Redden tested the detail-driven approach using jelly beans in five flavors: cherry, orange, peach, strawberry, and tangerine.
Redden gave 135 people 22 jelly beans, one at a time. As each jelly bean was dispensed, information about that jelly bean was displayed on a computer screen.
Some people saw general information, such as "jelly bean #7." Others saw flavor details, such as "cherry #7."
People got bored eating jelly beans faster if they saw the general information. And they enjoyed the experiment more if they saw the flavor details.
The message: Details cut down on that repetitive feeling and boost enjoyment, which in turn could help you stick with a diet.
The study appears in February's edition of The Journal of Consumer Research.
By Miranda Hitti
Reviewed by Louise Chang
©2008 WebMD, Inc. All rights reserved.
Add a Comment
- Interesting. At LoneStart, we don''t even talk about "diet." We look at the process as a "positive lifestyle choice," not placing stress on the deprivation associated with dieting, but with the chance to make a positive choice. While we don''t have a published study, we have the proof of satisfied participants that changing behavior and making lifestyle changes works!
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- another candy. I mean licorice twizzler.
Nope still don''t want it. - Reply to this comment
- How about "Jelly bean #7 made with red dye #5"? How did people react to that?
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