Jan. 8, 2008

How Obama Became The Man To Beat

CBSNews.com Reports: Barack Obama Is On The Verge Of Becoming The Clear Democratic Frontrunner. How Did He Do It?

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  • Democratic presidential hopeful Sen. Barack Obama D-Ill., visits with supporters at a rally, Monday, Jan. 7, 2008, in Rochester, N.H.

    Democratic presidential hopeful Sen. Barack Obama D-Ill., visits with supporters at a rally, Monday, Jan. 7, 2008, in Rochester, N.H.  (AP)

  • Photo Essay Barack Obama

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(CBS)  This story was written by CBSNews.com political reporter Brian Montopoli.

If the polls are to be believed, Barack Obama, a man with just three years of Senate experience and virtually no national name recognition before the 2004 Democratic convention, is about to win the New Hampshire primary. The win would come less than a week after his victory in the Iowa caucuses and make him the clear frontrunner for the Democratic presidential nomination.

Hillary Clinton, meanwhile - named most admired woman in the world, the spouse of a former president, the person the media had long talked about as the inevitable Democratic nominee - could be on the verge of a demoralizing defeat, one that wouldn't be easy for her campaign to recover from. As her need to fight back tears in New Hampshire yesterday illustrated, the pressure of campaigning and expectations seem to be taking a toll on her.

So what happened? How did Obama's campaign outmaneuver a Clinton team that many observers thought unstoppable?

Message:

Obama cast himself as the "change" candidate early in the campaign, and his competitors' attempts to co-opt that message serve as a testament to its effectiveness. Clinton, realizing that an argument built on experience and competence had not won voters over, recast herself as the candidate whose experience could best bring change about. John Edwards, pushing populist rhetoric further than his rivals, cast himself as the only man willing to go far enough to affect real change. Even Mitt Romney, a Republican, has made the notion that he is a change candidate one of the central arguments of his campaign.

The candidates have good reason to cast themselves as change agents: Polls show that the majority of Americans - and the vast majority of Democrats - are now calling for it. More than half of Democratic caucus-goers in Iowa said the capacity for change was the most important factor in their assessment of a candidate. But change was not a Clinton theme early in her campaign, which left the door open for Obama to claim it. He stressed that he opposed the war in Iraq, which Clinton voted for, to hammer home his rejection of Bush administration politics. And while Clinton has repeatedly stressed her ability to foster change in recent weeks - she has been saying "if you want to know what kind of changes I will make, look at the changes I have already made" - one Democratic consultant calls the attempt "too little, too late, and too obvious."

Tactics:

The Clinton campaign flirted with the notion of not competing in Iowa, a suggestion that doesn't look so bad in retrospect. The former first lady finished third in the caucuses, a result that came in part because the Obama campaign, unlike the Clinton campaign, aggressively targeted new voters - and they responded. "The astounding thing that really made the difference is the massive increase in turnout," says Dennis J. Goldford, professor of politics at Drake University. More than 239,000 Democrats caucused on Jan. 3rd, nearly double the number who did so in 2004. Fifty-seven percent of voters under 30 - a group that caucused in unprecedented numbers - broke for Obama.

The Clinton campaign has tried to downplay the importance of Obama's victory in Iowa. "The worst thing would be to over count Iowa and its importance," Chief Clinton Strategist Mark Penn told reporters after the caucuses. He added, "Iowa doesn’t have a record of picking presidents." But the Clinton campaign seems to have underestimated how damaging a relatively poor finish in Iowa could be, particularly considering the compressed primary schedule and the media's obsessive focus on the caucuses. Iowa isn't always a bellwether - George H.W. Bush came in third there in 1988, behind Bob Dole and Pat Robertson, and went on to win the Republican nomination - but it can transform a campaign and anoint a new frontrunner. That's exactly what happened in 2004, when John Kerry's Iowa win propelled him to the Democratic nomination ahead of Howard Dean.

In many ways Obama did not run a traditional campaign targeted at solidifying the base of the party, instead opting to stress inclusiveness and speak of reaching out. But he ran a very traditional campaign in one sense: He put together a massive organization and raising over $100 million during 2007. Most candidates with insurgent-like energy shun the party establishment, but Obama has welcomed such support whenever offered, winning the endorsements of politicians and celebrities alike.

Clinton Fatigue:

After more than a decade in which the Clinton and Bush families have been at the forefront of politics, there was an opening for a candidate who could transform anti-Clinton (and, more broadly, anti-status quo) sentiment into support. "The Clintons and the Bushes represent the last generation for many people," says David King, a public policy lecturer at the Kennedy School of Government at Harvard University.

Obama has been able to claim the anti-Clinton mantle in part by resisting overtly negative attacks on his rivals, attacks that might have caused voters to see him as nothing more than the latest divisive politician to emerge onto the national scene. Most candidates, King says, will talk about a new, post-partisan era, but "the next talking point will be a little zinger to somebody else. Obama hasn't been like that. He's been consistently positive."

And Clinton's early message of competence may only have exacerbated Clinton fatigue in voters. "When she talked about the grounds for her claims of competence it kept tying her back to the 90s," says Goldford. "And it raised questions in people's minds - are we really talking about Bill's third term?"

Background and Style:

People have long raised questions about whether Americans could elect a black president, but thus far Obama's race seems to have benefited him. "His being black is an advantage in Democratic primaries because racial tolerance is an important component of being a liberal Democrat," says Democratic media strategist Dan Payne. Democratic pollster Mark Mellman argues that Obama's race "helps to make his cause a movement."

"It helps people to believe they're involved in a historically transformative experience," Mellman says.

Obama's compelling life story, which he has articulated both on the stump and in books, seems to evoke a strong emotional response in many voters. Like President George W. Bush, he talks eloquently about his struggles early in life. (The similarities don't end there: When Mr. Bush was a candidate, he cast himself as the man who would unify the country, much like Obama does today.)

And Obama's appealing personal style, combined with his generally positive rhetoric, has been enough for many.

"We don't know much about him," says Payne. "He's almost like a spirit. People like the feeling they get when they're in his presence. But they couldn't tell you three things that he's done or stands for. We're at that weird stage where candidates get so magnetic that it almost doesn't matter what they say."

That doesn't last forever, of course, and Obama could slip up anytime, perhaps making the kind of verbal gaffe that can sink a nominee. But it's been a remarkable run so far, with Obama, not Clinton, emerging as the candidate most adept at avoiding the potential pitfalls of the presidential campaign.

"So far," says King, "Barack Obama has done just about everything right."

By Brian Montopoli
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Add a Comment See all 437 Comments
by kevzgrl January 9, 2008 2:58 PM EST
stochastic2, I wish you could get your head out of your rear long enough to read Mr. Obama''s books and look at his background and record and listen to him speak about what he believes in and wants for this country. He is NOT a Muslim, he belongs to the Church of Christ and is very active in it. He ADMITS he use drugs briefly, but stopped when he realized they were a dead-end street, and continuing to take them would put him where so many other black men are - in prison or the cemetary. He supports and upholds the CONSTITUTION of the UNITED States - not blue and not red, but UNITED. If you could look at all the good he did for the state of Illinois, and then look at what he has accomplished so far in the US Senate, you MIGHT just see a different person than what you THINK he is, which it appears you have based on lies you have HEARD and BELIEVED. Because we DO have the right to free speech, you ARE free to continue spewing your hatred and fear out on someone you know nothing about, and Mr. Obama supports even THAT right. Sad that in this day and age, there is still so much of your beliefs out there.
Reply to this comment
by erasmus6 January 9, 2008 5:05 AM EST
"If the polls are to be believed, Barack Obama, a man with just three years of Senate experience and virtually no national name recognition before the 2004 Democratic convention, is about to win the New Hampshire primary."

Okay fools, looks like you can''t believe those polls after all, eh? hahahaha

Go HILLARY!
Reply to this comment
by tbweb January 9, 2008 1:30 AM EST
No matter who wins the Democratic nomination I would like to see a fair race with the bulk of speeches and activity by the Candidates who are actually running for office, not 3rd parties! Barack Obama is actually running against Hillary and Bill Clinton at the same time, Obama needs to find a way to neutralize Bill Clinton and unfortunately Oprah can not devote the daily time Bill Clinton can. Barack Obama needs a Bill Clinton solution or he will lose the race! Bill Clinton, who is not even running for office himself is more active, giving more speeches and making just as many appearances if not more than Hillary herself which I don''t think is fair. But it is what it is, I just hope Voters remember Hillary is the Candidate, not Bill Clinton.
Reply to this comment
by nj_fool January 9, 2008 12:32 AM EST
Barack is going to get the Down North treatment in New England. There is far more predjudice in New England than down south.
Reply to this comment
by hungry1968 January 9, 2008 12:15 AM EST
THATS THE TROUBLE WITH NEO-NAZI DEMS/LIBERALS. THEY LIVE IN THEIR OWN LITTLE WORLD AND REFUSE TO ACCEPT FACTS.


Posted by stochastic2 at 08:29 PM : Jan 08, 2008




Because Faux News is trying to discredit Obama with LIES, does not mean that we refuse to "accept facts". On the contrary, you should try to learn the facts from a source other than one with a proven track record of lies and deceit. Obama is a member of "Trinity United Church of Christ". That doesn''t sound very Islamic to me.


http://thecaucus.blogs.nytimes.com/2007/01/24/obamas-religion-and-schooling/
Obama%u2019s Religion and Schooling


For the past several days, charges and rumors %u2014 which appear to have been debunked %u2014 have been flying around that Senator Barack Obama attended a radical Muslim school as a child in Indonesia.

CNN sent a journalist to Jakarta to check out the reports and determined that the school was a public one unaffiliated with Islamic fundamentalism. We linked to the CNN story and a Washington Post critique on Tuesday. (Officials told CNN and other news media that the public school doesn%u2019t focus on religion at all.)
Reply to this comment
by hungry1968 January 9, 2008 12:09 AM EST
The question is: Is America ready for its first black President? If it is should it be a confessed crack and marijuana user? Should it be a guy with an Arabic name so similar to OSAMA BIN LADEN? WAKE UP AMERICANS. This is a nightmare. A nightmare that could last 4 years long.

Posted by BaghdadsHere at 08:29 PM : Jan 08, 2008



This from a racist that calls Obama "boy".

But this is also the same guy that calls Saddam Hussein a good guy because he used WMD''s on the Kurds and Iranians.
Reply to this comment
by erasmus6 January 8, 2008 11:55 PM EST
You are also not supposed to slander, swear.....

Hahaha, yeah right!!
Reply to this comment
by erasmus6 January 8, 2008 11:54 PM EST
"...such as an online discussion forum." posted by slowgenius2


Did you know that we are ALL breaking the rules? This isn''t supposed to be a DISCUSSION forum, this is a site to post your COMMENTS. There isn''t supposed to be any discussion. You are not supposed to be addressing anyone with your comments. You are supposed to state a comment and that is it.
Reply to this comment
by erasmus6 January 8, 2008 11:50 PM EST
"An Internet troll, or simply troll in Internet slang, is someone who posts controversial messages in an online community, such as an online discussion forum, with the intention of baiting other users into an emotional response." posted by slowgenius2


Hmmm, that sounds like everyone on here.

Reply to this comment
by slowgenius2 January 8, 2008 11:35 PM EST
excerpted from Wikipedia:

An Internet troll, or simply troll in Internet slang, is someone who posts controversial messages in an online community, such as an online discussion forum, with the intention of baiting other users into an emotional response.
Reply to this comment
by chitown639 January 8, 2008 11:32 PM EST
(((stochastic2)))

You low life bigot!!! How dare you question my patiotism!!! Have you ever even read the Constitution? Have you ever worn the uniform of this country, simply because you love and believe in America? Probably not!!! If you love this country so much, at least read the Constitution!!! Pay close attention to the 1st and 15th amendment.
Reply to this comment
by stochastic2 January 8, 2008 11:29 PM EST
"I swear I''''d vote for Billary before I''''d vote for a Muslim", says stochastic.

And what, pray tell, does that have to do with this election? Last I checked there weren''''t any Muslims running, no matter what the likes of Bill O''''Reilly might think.


THATS THE TROUBLE WITH NEO-NAZI DEMS/LIBERALS. THEY LIVE IN THEIR OWN LITTLE WORLD AND REFUSE TO ACCEPT FACTS.

Reply to this comment
by baghdadshere January 8, 2008 11:29 PM EST
The question is: Is America ready for its first black President? If it is should it be a confessed crack and marijuana user? Should it be a guy with an Arabic name so similar to OSAMA BIN LADEN? WAKE UP AMERICANS. This is a nightmare. A nightmare that could last 4 years long.
Reply to this comment
by stochastic2 January 8, 2008 11:26 PM EST
Teaching at Harvard dosen''t impress me. On the other hand, if he''d taught at LSU, then I''d be impressed!
Reply to this comment
by stochastic2 January 8, 2008 11:24 PM EST
And, FYI:

Color or race has nothing to do with it. I''d have given anything if Colin Powell had ran for office. I''d vote for him anytime. Colin Powell is a freakin American Hero too! He''s just too smart to get involved in all the policical backstabbing.

GOD BLESS AMERICA

I suppose you liberals think the phrase "GOD BLESS AMERICA" is bigotry at its best!
Reply to this comment
by slowgenius2 January 8, 2008 11:23 PM EST
"I swear I''d vote for Billary before I''d vote for a Muslim", says stochastic.

And what, pray tell, does that have to do with this election? Last I checked there weren''t any Muslims running, no matter what the likes of Bill O''Reilly might think.
Reply to this comment
by slowgenius2 January 8, 2008 11:21 PM EST
Ah, yes. The constitution. Unlike his opponent Edwards (a tort lawyer), Barack was a professor of consitutional law and taught a course in it at Harvard. He is a strong supporter of the U.S. constitution, including the 2nd amendment. Again, thanks for playing.
Reply to this comment
by stochastic2 January 8, 2008 11:21 PM EST
I''ll concede this point.

As bad as I dislike liberal democrats, I''ll swear, I''d vote for Billary before I''d vote for a muslim.
Reply to this comment
by slowgenius2 January 8, 2008 11:19 PM EST
"neo-nazi liberal idiot"

(?!)

Stochastic (i.e. random one), thanks for playing. Now please go troll somewhere else before you influence somebody by accident.

Reply to this comment
by stochastic2 January 8, 2008 11:19 PM EST
How can you confess your love of America, when you stand against the very fundamental principles this country was founded upon???

I stand FOR this country you idiot! You on the other hand are so mushy and politically correct, you''d burn the damned constitution, burn the flag, and start speakin arabic just so you wouldn''t hurt anyones feelings. You must be gay!
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