Dec. 12, 2007

Experienced? Depends On How You Ask

CBS' Kathy Frankovic: Having "Enough" Often More Important Than Having "The Most"

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  • The Experience Question
  • There's been a lot of discussion about experience on the campaign trail. CBS News Director of Surveys Kathleen Frankovic describe what people think of the experience factor.

(CBS)  By Kathy Frankovic, CBS News director of surveys

Assessing the qualities of the presidential candidates, especially the quality of "experience," is not as simple as it seems. This year, with so many candidates, there are trade offs.

Many polls ask potential voters to say who -- of a list of candidates -- has the “most” experience, or the “best” experience. Here are some examples:

From a Fox News September poll: “Regardless of how you plan to vote, I'd like you to tell me whether these words or phrases better describe Hillary Clinton, Barack Obama, or John Edwards.... ‘Has the right experience.’”

From the ABC News/Washington Post Poll: “Regardless of who you may support (for the 2008 Democratic nomination for president), who do you think...has the best experience to be president -- Hillary Clinton, Barack Obama, or John Edwards?”

Or from the recent Des Moines Register Iowa Poll: “Regardless of which candidate you support as your first choice, which one would you say is the most experienced.”

Clinton wins easily on every question: “best,” “right” or “most.” More than twice as many voters choose her than choose Edwards¸ and more than four times as many choose her as choose Obama. And in the Iowa poll, she placed first with 39 percent, while Obama finished fifth. Only 5 percent described Obama as the most experienced, behind Clinton, Joe Biden, Bill Richardson and John Edwards.

But does that mean Edwards or Obama is in-experienced?

You can’t say that from the way these questions were posed. Obama or Edwards could have good experience, just not the “best,” “right” or “most.” More nuanced answers take more polling time, and a separate question asked about each of the candidates. But some polling organizations have done just that.

Here is a question from CBS News (actually three questions, one for each candidate): “Do you think Hillary Clinton/Barack Obama/John Edwards has the right kind of experience to be a good president, or not?”
This is how Newsweek/Princeton Survey Research Associates posed the question: “From what you know about...Barack Obama/Hillary Clinton/John Edwards, do you think he/she has enough experience in politics and government to be a good president, or not?”

And from the most recent CBS News/New York Times Poll: “From what you know so far, do you think Hillary Clinton has prepared herself well enough for the job of President and all the issues a President has to face, or do you think she needs a few more years to prepare?” The same question (with appropriate gender pronouns) was asked about Barack Obama and John Edwards.

Answers to these questions lead to slightly different conclusions. The most recent CBS News/New York Times questions, asked only of Democratic primary voters, mirrored the pattern of the forced-choice question. That’s when the wording of a question “forces” respondents to rank or choose names from a list. Eighty-three percent said Clinton had prepared herself well enough, but fewer than half said that about either Obama or Edwards. Other national polls, asking the questions of the general public, yield somewhat different results. Yes, Hillary Clinton is way ahead in the “experience” dimension in the Newsweek poll: Seventy percent said she had enough experience, while just 40 percent said that about Obama. But John Edwards also meets the threshold for concluding that a majority -- 55 percent in this case - said he had enough experience.

Being the “most” experienced is different from meeting the experience threshold (i.e., having “enough” experience), so forcing respondents to choose from a list can be problematic. The 2000 election provides a cautionary example where the conclusions drawn from each method of asking would have been different -- and one of them would have been wrong.

In September 2000, the Los Angeles Times asked likely voters to say which candidate -- George W. Bush or Al Gore -- “has the best experience for the job.” Sixty-two percent chose Gore, and only 25 percent chose Bush. Likely voters in an October Fox News Poll also chose Gore over Bush, 54 percent to 31 percent, on having the “right kind of experience.”

But while most voters thought Gore had more of the “right” or the “best” experience, a majority had already decided that Bush met the threshold. CBS News had asked registered voters in March of that year whether Bush and Gore each had “the right kind of experience to be a good president.” And for most voters, both of them did. Slightly more (70 percent) said Gore did than said Bush did (62 percent), but Bush had clearly met the experience threshold with nearly two-thirds of voters.

Experience might not be voters’ chief criterion this election cycle. It might be fresh ideas, it might be honesty, it might be electability, or it might be something else. But measuring whom voters think has the most of a characteristic is not the same thing as finding out whether or not voters think a candidate has enough of it for them.

© MMVII, CBS Interactive Inc. All Rights Reserved.
Add a Comment
by aldee41 December 14, 2007 2:16 AM EST
The next President will be a Democrat.
Chose wisely. Chose Richardson.
Reply to this comment
by d33pthroat1 December 13, 2007 7:06 PM EST
The Bush win in 2000 was not so much a "vote for bush" or a "vote against Gore". It was a "vote against Bill Clinton" and how the the democratic party was viewed at that time.

After the Clinton-Monica Lewinsky fiaso and whitewater and all that, people wanted a change.
That is why Bush won.

Believe it or not, Gore lost 2000 because of the Clinton baggage - not because of "who" had "what" kind of experience.

Reply to this comment
by rowdytexan2 December 12, 2007 11:54 PM EST
Posted by bobmarisol at 07:47 PM : Dec 12, 2007

What do you mean if the US wins? We already WON! The WAR is over! It is the occupation that is the failure! And it''s not even a failure. It is simply that democracy is being pushed on a culture that CLEARLY has no intention of living that way!

THERE IS NO FAILURE IN IRAQ! There is just the good sense to recognize that the expense in lives and dollars babysitting these people until Mr. Bush can manipulate them into giving Halliburton, et al, the oil contracts they want is just too much! We''ve given them so much money and arms, we can''t even keep up with it all. All we''ve done is arm them all for the biggest shootout in history! They don''t even have running water!

As for the experienced candidate question, it should be who has the most GUTS, the most determination, the biggest power base, and the real smarts, to push the hateful, greedy republicans to make the changes needed to put this country back on its feet!

And we''ve got to make them understand that if they can''t participate in bi-partisan legislation to do what''s right, that they''re OUT of there!
Reply to this comment
by bobmarisol December 12, 2007 10:47 PM EST
If you dont want another Republican in the White House, we as Democrats need to stand up and make sure that the USA loses the war in Iraq. The Democratic party has been against the war for so long that it would be disaster for us if the USA wins. And now that the troop surge has turned the war around, it is more important then ever that we abandon the fight. Thus we need to call our Senators and Representatives to tell them to bring our troops home NOW. WE CANNOT LET THE USA WIN THIS WAR -- IF THE USA DOES WIN, THEN THE REPUBLICANS WILL GET ALL THE CREDIT.
Reply to this comment
by infidel_us December 12, 2007 7:22 PM EST
Yes....it depends on what your definition of ''is'' is.
Reply to this comment
by tucano2 December 12, 2007 6:46 PM EST
Only those with Executive experience as Governor or as CEO of a large firm have the requisite experience. This eliminates just about everybody, doesn''t it?
Reply to this comment
by infidel_us December 12, 2007 5:47 PM EST
Voters%u2019 chief criterion this election cycle are illegal aliens and taxes. The candidate who can harness these two issues will win.
Reply to this comment
by samthetvcat December 12, 2007 5:26 PM EST
PS I know this article was meant to show how asking ''best'' or ''most'' greatly alters results from ''enough'' but to maintain perspective, it would have been key to add in the conclusion that people are torn about whether change or experience matters more. "Experience might not be voters%u2019 chief criterion this election cycle. It might be fresh ideas . . . " is flat out wrong. You''ve already polled this and KNOW that it''s not . . .
Reply to this comment
by samthetvcat December 12, 2007 5:22 PM EST
Again, analysis of data is just as key as wording, and to be reliable/accurate the analyzer has to take their own personal biases into account. If they had in this instance they would have noticed that they are comparing ''08 stats of primary candidates within their own party, whereas for ''00 they were comparing the two nominees from different parties. Who here thinks experience is the paramount concern overriding typical party values? Does anybody? Thus the implication that a ''threshold'' level of ''enough experience'' would preclude Obama from winning is unsubstantiated.

You know you have a bias when you ignore other relevant polls such as the one that asks whether change or experience matters most to people. Didn''t CBS do such a poll? I found one from August that said of likely Democratic primary voters, 40 percent said experience was more important and 44 percent said new ideas were more important.

Like I think with polling what matters MOST of all is lack of bias...when we can tell that Kathy is backing Hillary but thinks because she points out Edwards meeting of the ''enough experience'' threshold she''s being objective, it means the polling can''t possibly be accurately gauging the truth.

Sorry! :)
Reply to this comment
by pmorlan December 12, 2007 5:00 PM EST
Finally someone in the media gets it! Thanks CBS.
Reply to this comment

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