May 25, 2007
The "Millennials" Are Coming
Morley Safer On The New Generation Of American Workers
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The Age Of The Millenials
They are young adults and have been coddled by their parents to the point of being ill prepared for a demanding workplace. Morley Safer reports on the generation called "Millenials."
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"Where does this fantasy about 'I'm going to find the dream job' -- there's no such thing as a dream job. I mean, a few of us like me happen to have it. But where does this fantasy come from?" Safer asks Dorsey.
"I think we were told when we were little, 'You can be anything you want.' And then they went on and on and told us this," he replies.
"Big lie, right?" Safer asks.
"Big goals are great. Selling a fantasy that everything's going to be perfect and peachy is not," Dorsey says.
"I also think from, when you're in your early 20s and you're really not responsible to a family of kids, this is the time to find the best job, the best career. You know, what you really want to do," Healy adds.
And more and more businesses are responding, offering free food, fun and flexibility to keep their employees happy.
Online shoe retailer Zappos.com has found that the best way of keeping employees is giving them what they want. Actual work actually happens, despite goofy parades, snoozing in the nap room, and plenty of happy hours.
Motivational consultant Bob Nelson says companies like Zappos will avoid a looming demographic crisis. "It's harder to get people. There's gonna be fewer of them to get. And if you want to keep them and get the best out of them, you sure better know what presses their buttons," he explains.
Nelson, known in the trade as the "guru of thank you," believes that the teeniest rewards pay big dividends, regardless of age. And boss-abuse gets even bigger dividends.
"I've worked with managers that have, if we make this goal, they'll shave their head type thing," Nelson says, laughing. "Or they'll be in the dunk tank at the summer picnic. When a senior manager's willing to do that is, it says we're all in it together."
All that togetherness comes together every year at the Motivation Show in Chicago -- with acre upon acre of coaches, consultants, knickknacks and fancy stuff -- rewards for a job well done, and reminders to work harder.
"You think this would help motivate people to work harder?" Safer asks a masseuse.
"Oh it does," the masseuse says.
But for sure, there is an almost evangelical fervor about this work philosophy -- no stick, all carrots. And believe it or not, all this prodding, praising, peddling, cajoling and psychobabble is worth $50 billion a year in business. Ain't America great?
Where else you find free back rubs for the deserving worker bee. What’s wrong with a happy workplace and taking your time to grow up?
"Could this be that everything is being delayed so that adolescence ends at 30 say and middle age starts at 60 say?" Safer asks Jeffrey Zaslow.
"You can hope that's the case. But, while we're having this delayed adolescence, are we getting behind as an economy and as a workforce, because we're just all playing computer games at work while we wait to grow up?" he replies.
For all the complaining, Dorsey and Healy believe their generation will transform the office into a much more efficient, flexible and yes, nicer place to be. But until then, a message to bosses everywhere: just don’t forget the praise.
"We want to hear it and truly we'd love for our parents to know. There's nothing better than Mom getting that letter saying, 'You know, Ryan did a great job. Yeah, I just wanted to let you know you raised a fantastic son,'" Dorsey says.
"Send it to grandma, too," Healy adds, laughing.
Produced By Katy Textor
© MMVIII, CBS Interactive Inc. All Rights Reserved.
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See all 620 CommentsI say let them find another job that will take them--cause that just means a better fit--there are lots of people out there who HAVE work ethnic (not necessarily a need to give all for work--thats silly)who want jobs--and us older people that plan to hang on to them for a long time.
Funny, I don''t hear this as an issue in Europe--what does that say about our future?
and Gen-X?
and Gen-Z?
The one big difference is that this time, there are workers who are striving to take over the world economy. Look across the Pacific and be prepared to give them your lunch box, kids.
The second and most glaring miss in this piece was the fact that we boomers are not gone yet. Not by any means. Organizations that cater strictly to Millennials will find themselves at a considerable competative disadvantage. Workers who are skilled, experienced, dedicated and who actually show up will make the difference between excellence and mediocrity.
Or MADE IN CHINA will be your wakeup call...because you won''t be needed.
ELW
Incredible!
Jim Backlin
Frederick, Maryland
First, this is a superb example of the type of media that has plagued this country since the ''baby-boomers'' seized control of the media. The underlying message of this story is: ''see, the baby boomers were really better than any other generation (complete garbage of course, but it is the message)''. This stereoptyping of an entire generation effects people''s perceptions of that generation, and causes them to modify their behavior accordingly. The end result is accomodation of the spoiled, pants-wetting whiners portrayed in this story, eventually placing them in a position of power they don''t deserve. When they reach that position, this country will fall.
Secondly, the fact is that most young people in this ''generation'' are not part of the group portrayed in this abortion of a story. Many are fighting today in Iraq, others are working for a living at the tough jobs that most Americans have to make do with. It is only a small, spoiled minority of losers that have gone to private colleges that make up the group portrayed in this story. Unfortunately, with the way this country is socially structured, they will end up being the ''leaders''.
Forget those clowns, don''t accomodate them. When they start having to eat out of garbage cans, they will learn what it truly takes to succeed. If we accomodate them, we only weaken our country, and insure that one day in the near future we will be asking Russia, India and China for loan guarantees.
Andy Rooney is my hero. His comments were right on track. Keep them coming, Andy.
At least the old entitled ones did have to work.
On the millenials, what a BS report. First off, what''s wrong with promoting ourselves as if we''re "for auction on eBay"? To me, a person who shops for companies that will pay them more and treat them better sounds more like a savvy member of the workforce than a narcissistic brat. On moving back in with our parents after graduating college...maybe that''s because our parent'' generation is responsible for saddling us with $20K in student loan debt and a disastrous housing market, so it''s impossible to step out into the world right away. Additionally, on not knowing how to handle a full-time job, that''s simply not true. Many of us grew up with schedules more packed than our parents'': school, sports, church, volunteering, band, plays, etc. Those things seem far more valuable than pushing a mop at McDonald''s alongside a crew of dimwits.
It''s a sad sight to see a man who grew up during the depression and two middle-aged managers attempt to dissect the psyche of people they obviously have not attempted to understand. How about addressing the fact that this generation is far more service oriented than previous generations and that we value personal relationships and lifestyle over the almighty dollar.
And pretty inaccurate. In fact, the main reasons for today''s generation''s approach to work do not lie with ''coddling'' and Mr. Rogers. Rather:
1) The union movement''s losses and ascendancy of Reagan Economics and shareholder rights led to the corporate downsizing of the early 90''s. The corporate compact with employers had been irrevocably broken.
2) The loss of blue collar economy forced almost all youth to go to college.
3) The huge demand for college and government lobbying drove college costs sky high.
4) In college, students pay astronomical sums to study assorted concepts and ideas, that are complex enough to require college instruction.
5) However, there is a huge disconnect between college curriculum and what is actually required to perform a white collar job---seventh grade math and eleventh grade english. Consequently, there are millions of overqualified employees at white collar employers.
6) Those employees, dissatisfied with their day to day tasks and uncertain of any career advancement at their employer, look for other options.
That''s basically it, Morley. Now take off that smug smile, give up your cushy interviewing gig to one of the 2 million better qualified youngsters out there, grab a laptop and enter some data.
Thanks for incorrectly informing me that I was congratulated and coddled no matter how I performed at school and in my extracurriculars, and that I didn''t have a minimum wage food service job in high school. The former was like rubbing salt in a wound that''s still open a decade and a half later. You have no idea what kind of pressure many of my cohorts went through to succeed as mere children, while our parents, teachers, and coaches put all their neuroses and failed hopes and dreams on our shoulders.
And coming from the baby boomers of all populations! The generation that said "sure I did lots of drugs, but we''re going to vote for city ordinances that make it illegal for you to be out of the house at night." Who cried "free love" in the ''70s and "abstinence only" in the 90s and beyond. At least you got one thing right -- these "millennials" are different -- they''re not at all like their parents!
If I watch CBS again in the near future, it will be to see who is advertising, so I can know not to buy the products of those who indirectly bring me such drivel.
Secondly, we do not yearn for employment from anybody, considering that a substantial amount of employers in the U.S. do not offer health insurance or suitable benefits, and the prospect of a pension is laughable. Why don''t you do an expose on the amount of debt a person with a Master''s Degree has accumulated by the time they have their first job? Or how about an expose on how EMPLOYERS view their employees as pieces of property? We might have more respect for our employers if they treated us with respect, and offered us a benefits and pay package that is enough for us to pay our living expenses.
Thirdly, that is assuming you even get a job in the first place! I hold degrees in biochemistry and law. I am currently unemployed. Since I did not go to Harvard or Stanford, no employers will give me the time of day (thank you, Google, etc.). One of the reasons that you report many college graduates living at home after graduation is the fact that they don''t have a job, and have no prospects! We are still waiting for people like Morley Safer to finally retire, so that ANYBODY else can get a job. So 60 Minutes, if you want me to work for you, drop me a line! (I won''t hold my breath).
I was especially amused by the young author talking about changing jobs until he found himself and his perfect job. Also, he didn%u2019t want to sacrifice as his father did only to face a lay-off. When I graduated from college, without parental intervention by the way, I was expected to earn my way as I %u201Cfound myself.%u201D Moving back home was tantamount to failure. Seems as if the Gen-Y%u2019ers use back home as their safety net. If expenses outrun income while they search for themselves, they can fall back on the hard-won benefits of their rustic, but clueless parents %u2013 those people who sacrificed, remember?
That we boomers may have raised a generation that was never weaned from affirmation, praise, and intervention is our own fault. The author%u2019s promise that they will not make the same mistakes as their parents is not a new concept. To this will be added accusations of a thousand woulda-coulda-shoulda misses the Gen-Y kids will discover as the reality of life tempers their outlook.
I love the freshness of their hopefulness and expectations. I hope it survives better than other hot-house blooms outside the protection that made it possible.
That sounds like a great reason to leave a job. If you''re unhappy where you are...get out. Your situation is exactly the type we millenials successfully avoid.
In the coming recession, 50% of these yahoos will be laid-off and will be working at Mickey D''s. Then they''ll finally read "The Prince" and try actually working for a living, instead of being a putz.
Geez, Morley, one would think that a 75-year-old Canadian would know better. Keep trying, and say hello to Mike [Myron] Wallace, 89.
If you want to read more on this topic -- and want to read interviews with Gen Y vs. us telling you what Gen Y is like, check out:
Millennial Leaders: Success Stories from Today''s Most Brilliant Generation Y Leaders
By the way, Jason Dorsey, who is featured in Chapter 20 of Millennial Leaders, was featured on 60 Minutes tonight''s segment about Millennaills.
Besides, the "it''s all about me" stuff also happened while these toddlers were popping out of their mothers. The 1980s is known as being the "decade of greed".
While I agree with some of the article''s points, in 2007 the gulf between cost of education and wages to pay back the hard efforts put into getting the grades is wider than in past times.
Also, regarding the maxim "pulling one''s self up by one''s own bootstraps", does that apply to large corporations who get "government subsidy", which is just a fancy word for "welfare"?
Where was the educational system, not training the kids to be managers during the 1990s? Wait, that''s college stuff, not high school fluff...
Lastly, are the Millennials in charge of the financial mess we''re in right now? Or the offshoring mess where we''re giving jobs to countries that say "We hate you, United States, but thanks for the jobs for pennies on the dollar and can we have some more while we laugh at you?"
The situation isn''t as one-sided as some people want it to be. Especially when the article claims they have exceptional technical skills yet corporate America claims there aren''t qualified Americans to do the work! So what''s the truth?
Big Business destroyed the notion of employee loyalty and created the age of disposable employees with their favorite themes of merger, down sizing, layoffs, out sourcing and off shoring. To drive home the point they have been running away from pension commitments as fast as they can.
At the same time, their lackeys, Big Government, were busy creating IRA''s and 401K''s and making them portable from employer to employer.
Now the complaint is that Baby Boomer parents and Mr. Rodgers created a generation of employees only interested in themselves?!?
I say look in the mirror. At worst they made their own bed and are uncomfortable laying in it or at best they didn''t do a thorough risk analysis on their earlier decisions.
With the falling dollar and the economy slipping, here comes the nail in the coffin of Uncle Sam. May God have mercy on our American souls.
With the falling dollar and the economy slipping, here comes the nail in the coffin of Uncle Sam. May God have mercy on our American souls.
Case in point was a recent event by a company, name changed to "Shircut City" to conceal their true name, where they fired higher-paid employees and offered to re-hire them at lower wages.
Is loyalty not a two-way street?
True, some employees are not as adaptable as others. But that is an entirely separate argument.
And a note to wmalex59, I pity you. Offshoring is about cost and cost only. Some conspiracy theorists would suggest it has more to do with "peak oil", but that depends if you believe in "peak oil" too. And BTW - who was in the government racking up all those deficits the last 30 years? Not the Millennials; they''re only starting to enter what''s left of the job market. But I will agree; the truth is in the middle.
Can I get some cardboard in my meals. What about lead in children toys. Toy companies don''t want to be helded responsable for what thier company in China do. I watch your show and was really let down. Most of us are not this way. We just want to be able to watch are kids grow up and be able to retire unlike the people now.
I know that it''s easy to say that this generation is spoiled, entitled, self absorbed and narcissistic...Ah...guess who raised them? The Baby Boomers (and I am a Baby Boomer). So...Gen Y is simply a reflection of what''s going on in our greater world. They did not get where they are alone!
Its the OLD madison avenue wind-up pitch.
It all smacks of "the Pepsi Generation".
This is a good example of industrialized thinking.
This is no longer "the industrial age"...
"Take a puff...its springtime!"
DUH, its a headline!
Most people I know of (30s~40s) say the amount of time Chinese laborers in sweatshops put in is obscene. Rightly so. Maybe that''s why more and more products from their country are contaminated?
Humans were not meant to be slaves. How many of God''s creatures were meant to be? Well, maybe it''s allowed in Communist countries, but this is America - land of freedom and self-determination to use one''s God-given talents to prosper. A land where people fought and died to have such freedoms. And a civil war because nobody wanted to talk about the truth. And as I recall, correct me if I am wrong, the South (the slave traders) started it.
And you''re right; the article definitely does not tell the full story. But since when is any media outlet going to discuss both sides, equally, with all pertinent tangents, and let the reader decide? None of them. Because who wants to read every relevant detail? Nobody. After all, time is money. Facts are tedious.
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