May 25, 2007
The "Millennials" Are Coming
Morley Safer On The New Generation Of American Workers
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The Age Of The Millenials
They are young adults and have been coddled by their parents to the point of being ill prepared for a demanding workplace. Morley Safer reports on the generation called "Millenials."
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It's graduation time and once again we say "Stand back all bosses!" A new breed of American worker is about to attack everything you hold sacred: from giving orders, to your starched white shirt and tie. They are called, among other things, "millennials." There are about 80 million of them, born between 1980 and 1995, and they're rapidly taking over from the baby boomers who are now pushing 60.
They were raised by doting parents who told them they are special, played in little leagues with no winners or losers, or all winners. They are laden with trophies just for participating and they think your business-as-usual ethic is for the birds. And if you persist in the belief you can, take your job and shove it.
As correspondent Morley Safer first reported last November, corporate America is so unnerved by all this that companies like Merrill Lynch, Ernst & Young, and scores of others are hiring consultants to teach them how to deal with this generation that only takes "yes" for an answer.
The workplace has become a psychological battlefield and the millennials have the upper hand, because they are tech savvy, with every gadget imaginable almost becoming an extension of their bodies. They multitask, talk, walk, listen and type, and text. And their priorities are simple: they come first.
Just ask Marian Salzman, an ad agency executive who has been managing and tracking millennials since they entered the workforce.
"Some of them are the greatest generation. They're more hardworking. They have these tools to get things done," she explains. "They are enormously clever and resourceful. Some of the others are absolutely incorrigible. It's their way or the highway. The rest of us are old, redundant, should be retired. How dare we come in, anyone over 30. Not only can't be trusted, can't be counted upon to be, sort of, coherent."
Salzman says today's manager must be half shrink and half diplomat.
What are some of the do's and don'ts in speaking to the generation of young workers?
"You do have to speak to them a little bit like a therapist on television might speak to a patient," Salzman says, laughing. "You can't be harsh. You cannot tell them you're disappointed in them. You can't really ask them to live and breathe the company. Because they're living and breathing themselves and that keeps them very busy."
Faced with new employees who want to roll into work with their iPods and flip flops around noon, but still be CEO by Friday, companies are realizing that the era of the buttoned down exec happy to have a job is as dead as the three-Martini lunch.
"These young people will tell you what time their yoga class is and the day's work will be organized around the fact that they have this commitment. So you actually envy them. How wonderful it is to be young and have your priorities so clear. Flipside of it is how awful it is to be managing the extension, sort of, of the teenage babysitting pool," Salzman tells Safer.
All of which has led, as you'd expect, to a whole new industry -- or epidemic -- of consultants, experts they allege, in how to motivate, train and, yes, sometimes nanny the extraterrestrials who've taken over the workplace.
Mary Crane, who once whipped up soufflés for the White House, now offers crash courses for millennials in, well, the obvious. "As to the tattoos just make sure they stay covered up within the office, especially if you are going to be meeting clients," she advises her clients.
"It's a perfect storm we have created to put these people in a position where they suddenly have to perform as professionals and haven’t been trained," Crane says.
Basic training, like how to eat with a knife and fork, or indeed how to work. Today, fewer and fewer middle class kids hold summer jobs because mowing lawns does not get you into Harvard.
"They have climbed Mount Everest. They've been down to Machu Picchu to help excavate it. But they've never punched a time clock. They have no idea what it's like to actually be in an office at nine o'clock, with people handing them work," Crane says.
She maintains that while this generation has extraordinary technical skills, childhoods filled with trophies and adulation didn't prepare them for the cold realities of work.
"You now have a generation coming into the workplace that has grown up with the expectation that they will automatically win, and they'll always be rewarded, even for just showing up," Crane says.
"To what extent are you having to tell the boomers, the bosses, the 50 to 60 year olds, 'The people who got to change are you guys, not them?'" Safer asks.
"The boomers do need to hear the message, that they're gonna have to start focusing more on coaching rather than bossing. If this generation in particular, you just tell them, 'You got to do this. You got to do this. You got to do this.' They truly will walk. And every major law firm, every major company knows, this is the future," Crane explains.
Produced By Katy Textor
© MMVIII, CBS Interactive Inc. All Rights Reserved.
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See all 620 CommentsI say let them find another job that will take them--cause that just means a better fit--there are lots of people out there who HAVE work ethnic (not necessarily a need to give all for work--thats silly)who want jobs--and us older people that plan to hang on to them for a long time.
Funny, I don''t hear this as an issue in Europe--what does that say about our future?
and Gen-X?
and Gen-Z?
The one big difference is that this time, there are workers who are striving to take over the world economy. Look across the Pacific and be prepared to give them your lunch box, kids.
The second and most glaring miss in this piece was the fact that we boomers are not gone yet. Not by any means. Organizations that cater strictly to Millennials will find themselves at a considerable competative disadvantage. Workers who are skilled, experienced, dedicated and who actually show up will make the difference between excellence and mediocrity.
Or MADE IN CHINA will be your wakeup call...because you won''t be needed.
ELW
Incredible!
Jim Backlin
Frederick, Maryland
First, this is a superb example of the type of media that has plagued this country since the ''baby-boomers'' seized control of the media. The underlying message of this story is: ''see, the baby boomers were really better than any other generation (complete garbage of course, but it is the message)''. This stereoptyping of an entire generation effects people''s perceptions of that generation, and causes them to modify their behavior accordingly. The end result is accomodation of the spoiled, pants-wetting whiners portrayed in this story, eventually placing them in a position of power they don''t deserve. When they reach that position, this country will fall.
Secondly, the fact is that most young people in this ''generation'' are not part of the group portrayed in this abortion of a story. Many are fighting today in Iraq, others are working for a living at the tough jobs that most Americans have to make do with. It is only a small, spoiled minority of losers that have gone to private colleges that make up the group portrayed in this story. Unfortunately, with the way this country is socially structured, they will end up being the ''leaders''.
Forget those clowns, don''t accomodate them. When they start having to eat out of garbage cans, they will learn what it truly takes to succeed. If we accomodate them, we only weaken our country, and insure that one day in the near future we will be asking Russia, India and China for loan guarantees.
Andy Rooney is my hero. His comments were right on track. Keep them coming, Andy.
At least the old entitled ones did have to work.
On the millenials, what a BS report. First off, what''s wrong with promoting ourselves as if we''re "for auction on eBay"? To me, a person who shops for companies that will pay them more and treat them better sounds more like a savvy member of the workforce than a narcissistic brat. On moving back in with our parents after graduating college...maybe that''s because our parent'' generation is responsible for saddling us with $20K in student loan debt and a disastrous housing market, so it''s impossible to step out into the world right away. Additionally, on not knowing how to handle a full-time job, that''s simply not true. Many of us grew up with schedules more packed than our parents'': school, sports, church, volunteering, band, plays, etc. Those things seem far more valuable than pushing a mop at McDonald''s alongside a crew of dimwits.
It''s a sad sight to see a man who grew up during the depression and two middle-aged managers attempt to dissect the psyche of people they obviously have not attempted to understand. How about addressing the fact that this generation is far more service oriented than previous generations and that we value personal relationships and lifestyle over the almighty dollar.
And pretty inaccurate. In fact, the main reasons for today''s generation''s approach to work do not lie with ''coddling'' and Mr. Rogers. Rather:
1) The union movement''s losses and ascendancy of Reagan Economics and shareholder rights led to the corporate downsizing of the early 90''s. The corporate compact with employers had been irrevocably broken.
2) The loss of blue collar economy forced almost all youth to go to college.
3) The huge demand for college and government lobbying drove college costs sky high.
4) In college, students pay astronomical sums to study assorted concepts and ideas, that are complex enough to require college instruction.
5) However, there is a huge disconnect between college curriculum and what is actually required to perform a white collar job---seventh grade math and eleventh grade english. Consequently, there are millions of overqualified employees at white collar employers.
6) Those employees, dissatisfied with their day to day tasks and uncertain of any career advancement at their employer, look for other options.
That''s basically it, Morley. Now take off that smug smile, give up your cushy interviewing gig to one of the 2 million better qualified youngsters out there, grab a laptop and enter some data.
Thanks for incorrectly informing me that I was congratulated and coddled no matter how I performed at school and in my extracurriculars, and that I didn''t have a minimum wage food service job in high school. The former was like rubbing salt in a wound that''s still open a decade and a half later. You have no idea what kind of pressure many of my cohorts went through to succeed as mere children, while our parents, teachers, and coaches put all their neuroses and failed hopes and dreams on our shoulders.
And coming from the baby boomers of all populations! The generation that said "sure I did lots of drugs, but we''re going to vote for city ordinances that make it illegal for you to be out of the house at night." Who cried "free love" in the ''70s and "abstinence only" in the 90s and beyond. At least you got one thing right -- these "millennials" are different -- they''re not at all like their parents!
If I watch CBS again in the near future, it will be to see who is advertising, so I can know not to buy the products of those who indirectly bring me such drivel.
Secondly, we do not yearn for employment from anybody, considering that a substantial amount of employers in the U.S. do not offer health insurance or suitable benefits, and the prospect of a pension is laughable. Why don''t you do an expose on the amount of debt a person with a Master''s Degree has accumulated by the time they have their first job? Or how about an expose on how EMPLOYERS view their employees as pieces of property? We might have more respect for our employers if they treated us with respect, and offered us a benefits and pay package that is enough for us to pay our living expenses.
Thirdly, that is assuming you even get a job in the first place! I hold degrees in biochemistry and law. I am currently unemployed. Since I did not go to Harvard or Stanford, no employers will give me the time of day (thank you, Google, etc.). One of the reasons that you report many college graduates living at home after graduation is the fact that they don''t have a job, and have no prospects! We are still waiting for people like Morley Safer to finally retire, so that ANYBODY else can get a job. So 60 Minutes, if you want me to work for you, drop me a line! (I won''t hold my breath).
I was especially amused by the young author talking about changing jobs until he found himself and his perfect job. Also, he didn%u2019t want to sacrifice as his father did only to face a lay-off. When I graduated from college, without parental intervention by the way, I was expected to earn my way as I %u201Cfound myself.%u201D Moving back home was tantamount to failure. Seems as if the Gen-Y%u2019ers use back home as their safety net. If expenses outrun income while they search for themselves, they can fall back on the hard-won benefits of their rustic, but clueless parents %u2013 those people who sacrificed, remember?
That we boomers may have raised a generation that was never weaned from affirmation, praise, and intervention is our own fault. The author%u2019s promise that they will not make the same mistakes as their parents is not a new concept. To this will be added accusations of a thousand woulda-coulda-shoulda misses the Gen-Y kids will discover as the reality of life tempers their outlook.
I love the freshness of their hopefulness and expectations. I hope it survives better than other hot-house blooms outside the protection that made it possible.
That sounds like a great reason to leave a job. If you''re unhappy where you are...get out. Your situation is exactly the type we millenials successfully avoid.
In the coming recession, 50% of these yahoos will be laid-off and will be working at Mickey D''s. Then they''ll finally read "The Prince" and try actually working for a living, instead of being a putz.
Geez, Morley, one would think that a 75-year-old Canadian would know better. Keep trying, and say hello to Mike [Myron] Wallace, 89.
If you want to read more on this topic -- and want to read interviews with Gen Y vs. us telling you what Gen Y is like, check out:
Millennial Leaders: Success Stories from Today''s Most Brilliant Generation Y Leaders
By the way, Jason Dorsey, who is featured in Chapter 20 of Millennial Leaders, was featured on 60 Minutes tonight''s segment about Millennaills.
Besides, the "it''s all about me" stuff also happened while these toddlers were popping out of their mothers. The 1980s is known as being the "decade of greed".
While I agree with some of the article''s points, in 2007 the gulf between cost of education and wages to pay back the hard efforts put into getting the grades is wider than in past times.
Also, regarding the maxim "pulling one''s self up by one''s own bootstraps", does that apply to large corporations who get "government subsidy", which is just a fancy word for "welfare"?
Where was the educational system, not training the kids to be managers during the 1990s? Wait, that''s college stuff, not high school fluff...
Lastly, are the Millennials in charge of the financial mess we''re in right now? Or the offshoring mess where we''re giving jobs to countries that say "We hate you, United States, but thanks for the jobs for pennies on the dollar and can we have some more while we laugh at you?"
The situation isn''t as one-sided as some people want it to be. Especially when the article claims they have exceptional technical skills yet corporate America claims there aren''t qualified Americans to do the work! So what''s the truth?
Big Business destroyed the notion of employee loyalty and created the age of disposable employees with their favorite themes of merger, down sizing, layoffs, out sourcing and off shoring. To drive home the point they have been running away from pension commitments as fast as they can.
At the same time, their lackeys, Big Government, were busy creating IRA''s and 401K''s and making them portable from employer to employer.
Now the complaint is that Baby Boomer parents and Mr. Rodgers created a generation of employees only interested in themselves?!?
I say look in the mirror. At worst they made their own bed and are uncomfortable laying in it or at best they didn''t do a thorough risk analysis on their earlier decisions.
With the falling dollar and the economy slipping, here comes the nail in the coffin of Uncle Sam. May God have mercy on our American souls.
With the falling dollar and the economy slipping, here comes the nail in the coffin of Uncle Sam. May God have mercy on our American souls.
Case in point was a recent event by a company, name changed to "Shircut City" to conceal their true name, where they fired higher-paid employees and offered to re-hire them at lower wages.
Is loyalty not a two-way street?
True, some employees are not as adaptable as others. But that is an entirely separate argument.
And a note to wmalex59, I pity you. Offshoring is about cost and cost only. Some conspiracy theorists would suggest it has more to do with "peak oil", but that depends if you believe in "peak oil" too. And BTW - who was in the government racking up all those deficits the last 30 years? Not the Millennials; they''re only starting to enter what''s left of the job market. But I will agree; the truth is in the middle.
Can I get some cardboard in my meals. What about lead in children toys. Toy companies don''t want to be helded responsable for what thier company in China do. I watch your show and was really let down. Most of us are not this way. We just want to be able to watch are kids grow up and be able to retire unlike the people now.
I know that it''s easy to say that this generation is spoiled, entitled, self absorbed and narcissistic...Ah...guess who raised them? The Baby Boomers (and I am a Baby Boomer). So...Gen Y is simply a reflection of what''s going on in our greater world. They did not get where they are alone!
Its the OLD madison avenue wind-up pitch.
It all smacks of "the Pepsi Generation".
This is a good example of industrialized thinking.
This is no longer "the industrial age"...
"Take a puff...its springtime!"
DUH, its a headline!
Most people I know of (30s~40s) say the amount of time Chinese laborers in sweatshops put in is obscene. Rightly so. Maybe that''s why more and more products from their country are contaminated?
Humans were not meant to be slaves. How many of God''s creatures were meant to be? Well, maybe it''s allowed in Communist countries, but this is America - land of freedom and self-determination to use one''s God-given talents to prosper. A land where people fought and died to have such freedoms. And a civil war because nobody wanted to talk about the truth. And as I recall, correct me if I am wrong, the South (the slave traders) started it.
And you''re right; the article definitely does not tell the full story. But since when is any media outlet going to discuss both sides, equally, with all pertinent tangents, and let the reader decide? None of them. Because who wants to read every relevant detail? Nobody. After all, time is money. Facts are tedious.
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