AOL To Cut 2,000 Jobs

More Layoffs As AOL Continues Transition To Online Advertising Company

(AP)  AOL is eliminating another 2,000 jobs worldwide to cut costs and build its strength as it transforms from an Internet access provider to an online advertising company.

The 20 percent slice from AOL's work force comes after several rounds of layoffs in recent years, including a cut of 5,000 jobs last fall.

"This realignment will allow us to increase investment in high-growth areas of the company - as an example, we added hundreds of people this year through acquisitions - while scaling back in areas with less growth potential or those that aren't core to our business," AOL Chief Executive Randy Falco told employees Monday.

AOL, once the leading seller of Internet access subscriptions, has struggled in recent years as Internet users have ditched their AOL accounts for high-speed services offered by cable and telephone companies.

To make up for declines in subscription revenues, the company has been trying to boost traffic to its ad-supported Web sites and last year began giving away AOL.com e-mail accounts, software and other features once reserved for paying subscribers.

Last year's job reductions were mostly in customer-service and marketing personnel as AOL opted to stop producing and distributing its notorious trial discs aimed at luring new subscribers.

The latest cuts, by contrast, are expected to affect employees across the board.

The move shows AOL's desire to slim down to what it believes it can do best. That includes developing Web sites such as its Moviefone and MapQuest properties to attract Web visitors in some 30 countries, Falco said, and building "the largest and most sophisticated global advertising network" for marketers to reach that online audience.

In a memo to employees obtained by The Associated Press, Falco described the latest cuts as difficult but necessary.

AOL has acquired a number of companies in recent months and added to its payroll each time. The purchase of ad-targeting technology specialist Tacoda Inc., for example, brought in about 100 employees.

The latest reductions would allow AOL to keep making such purchases and perhaps expand its advertising sales team while keeping payroll costs steady.

The cuts affect about 1,200 positions in the United States, including 750 in northern Virginia, where AOL has long had its headquarters.

Most of the affected employees in the United States were to be informed and terminated Tuesday, while reductions abroad were expected by year's end. Severance packages are to include at least four months' pay.

None of the reductions is directly related to AOL's recent announcement that it was moving its headquarters to New York to be closer to the media advertising industry. Most of those employees already work in New York. Senior executives like Falco, meanwhile, are expected to keep offices at both locations.

Last month, AOL announced that it was consolidating its advertising operations to share innovations across the company and help potential advertisers more easily buy ads across AOL properties and third-party sites that have become part of the AOL network through various acquisitions.

AOL has been counting on ad growth to offset declines in subscription revenue, which continued to plummet, as expected, following its strategy shift in August 2006. AOL had 10.9 million paying U.S. subscribers for Internet access as of June 30, a 60 percent drop from its peak of 26.7 million in September 2002.

After four quarters of at least 40 percent growth, though, AOL ad revenues increased by only 16 percent in the quarter that included April through June.

Workers at AOL's Dulles, Va., campus had speculated for weeks that big layoffs were coming. Speculation intensified last week, when workers reported seeing large pallets of empty cardboard shipping boxes arrive at an AOL warehouse, presumably for laid-off workers to empty their desks.

Shares in AOL LLC's parent company, Time Warner Inc., dropped 19 cents, or 1 percent, to $18.79 in Monday trading.

[MaryColorado]

Most of the affected employees in the United States were to be informed and terminated Tuesday, while reductions abroad were expected by year's end. Severance packages are to include at least four months' pay.

None of the reductions is directly related to AOL's recent announcement that it was moving its headquarters to New York to be closer to the media advertising industry. Most of those employees already work in New York. Senior executives like Falco, meanwhile, are expected to keep offices at both locations.
[url=http://www.google.com/]1[/url]
[url="http://www.google.com/"]2[/url]
[[http://www.google.com/3]]
[http://www.example.com 4]
[url=http://www.google.com]5[/url]
[url=http://www.google.com/[/url]
<a href="http://www.google.com/">6</a> |
<a href="http://www.google.com/prdhp?hl=en&tab=if">7</a> |
<a target="_blank" href="http://www.google.com/" title="google.com/">8</a>
**** http://www.google.com/ *****

<br>***** <a href="http://www.google.com/" target="_blank">9</a> *****<br>
[L=test real11]http://www.google.com/[/L]
[link=http://google.com/]12[/link]
<a href="http://www.google.com/"><br>14</a>
http://www.google.com/
[15 |http://www.google.com/]
[URL]http://www.vasya.com/[/URL]
(http://www.google.com/) 16
[[http://www.google.com|17]]
[http://www.google.com 18t]
"20":http://www.google.com/

[robertkjjj]

I can''t wait for the elections to be over. Not because Rudy or Hillary will be the next President, not because of that, noooooo. But because all of these "Ron Paul Morons" will be forced to go back in their little holes, and get a job, and get a life. Jeeze, what a headache these pinheads give me.

[robertkjjj]

Great news. Worst company in America, laying off it''s 2000 worst workers. This is win-win for everyone. God I hate AOL. Horrible service, horrible software, always 7 years behind the tech curve, they won''t let you cancel your account, the Web is filled with horror stories about them. A total f*cking nightmare.

[tnt1954]

people are tired of their new toy the computer already. they know its just another bunco scam
racket, to stimulate profits and prophets.
the bible as sci-fi, new online book, 555.99 a copy.
including taxes. coming soon the pay toilet
including taxes. to pay off their debts.
that they incurred and want to pass off to the
customer. everyone has been on to them for years
and years, but its'' always give us this day our
daily britney, booze and badminton. now there''s
a cool, fun sport, badminton, hitting the shuttlecock
around.

[cdfoxtrot]

The most amazing thing about this story is that a *** second rate company like AOL has more than 2,000 people working for it.

[nolalou]

AOL is one of the last surviving companies that date back to when the internet meant you had to subscribe to a service provider that also controlled the content. Years ago, I was a CompuServe subscriber, and initially you could only send email to fellow CopmuServe members, and any company that wanted it''s content out there, would have to have a page on CompuServe, AOL, and the other providers at the time.

Now all you need is a high speed or dial-up connection, and with a browser, you can get to whatever content you need, including free email. It seems to me that the days are numbered for companies like AOL, unless they change with the times. (of course there are still people out there that think you have to have AOL to get on the internet.)

[olebd]

In other news, AOL is hiring 1,500 to work in a call center in India.