LAKE PLACID, Fla., Aug. 3, 2007

The Rose Man's Petal Power

85-Year-Old Florida Retiree Takes Time To Deliver The Roses

  • Play CBS Video Video 'The Roseman' Cometh

    An avid gardener, Willard Campbell is known as "The Roseman" because he brings his flowers to hospital patients and others in his town. Steve Hartman reports.

  • The Rose Man — a.k.a. Willard Campbell Photo

    The Rose Man — a.k.a. Willard Campbell  (CBS)

(CBS)  In Lake Placid, Fla., the local superhero is an 85-year-old retiree known simply as "The Rose Man." The Rose Man — a.k.a. Willard Campbell — started using his petal power 20 years ago.

"The idea hit me — well, if I’ve got excess roses, why don't I take 'em and give 'em to the patients in the hospital?" he tells CBS News correspondent Steve Hartman in this week's Assignment America report.

It was a relatively simple mission at first: to rescue patients from dreary and drab with a little bud vase.

Soon, he started taking flowers to other places around town where he thought people could use a little pick-me-up. Like the doctor's office and the tax collector's office and Radio Shack. And from there, Willard says, “it mushroomed."

Today, he not only brings free, weekly roses to just about every business in town, he brings them to just about every person in every business in town.

No one is immune to his generosity — no one, not even the florist.

"It's really nice that he remembers us,” says a local florist. “And I enjoy them just like everyone else does."

Why does Willard do it?

“Because, first, I want to keep busy. And I enjoy it. And I enjoy giving them away. And I like to see the smiles on the people's faces that gets 'em,” he says.

"A lot of women say, 'I want to hug your neck.' Well, I don't do it for the hug on my neck. I get all the hugs I want here,” Willard says, referring to Opal, his grade-school sweetheart and wife of 65 years.

"I feel like if there was only one rose bouquet, that I would be the one to get it," says Opal.

They lived in Kentucky, where Willard worked as a homebuilder before retiring to Lake Placid — if you can call it retiring.

Willard spends up to 10 hours a day preparing and delivering roses to the delight of appreciative office workers.

"It shows that people still care and want to brighten your day," one workers says.

"It makes our day. Everybody is happy. We all scurry out to get our flowers," says another.

"Willard gives me more roses than my husband does. I think Willard gives most of us more flowers that our husbands do."

Not long ago, in appreciation for Willard's generosity, the town commissioned a mural in his honor. It's a tribute to the man who believes people deserve not only to make a decent living, but to smell the roses while they're at it.

Willard says he doesn't know how many roses he has given away, but his best guess is about 25,000 annually.

© MMVII, CBS Interactive Inc. All Rights Reserved.

Video and Galleries from Assignment America

Add a Comment
by ladyd1800 August 3, 2007 7:35 PM PDT
What a sweetheart! We need more of those!
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by earthian-2009 August 4, 2007 12:05 AM PDT
It is stories like this, why CBS Evening News is 3rd in the ratings! There are so many important stories and we get this "fluff stuff" for news. I remember when CBS Evening News used to have the very best in reporting important things like rockets exploding at Vandenberg AFB, which were exclusive news stories.
Now, CBS Evening News seems to be part of the problem, than the solution.
Reply to this comment
by blackbug99 August 4, 2007 10:29 AM PDT
Earthian, grow up. We can find bad news from millions of sources now that we have the internet. Once in a while, a feel good story, is news. Sometimes you need some good to realize how bad the bad really is. So, just suck it up and enjoy the feelings. We'll get you some bad news tomorrow.
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by neobrian-2009 August 4, 2007 10:24 PM PDT
Earthian, You must be So Sad,...I feel sorry for you. Chances are almost 100% you are a republiot !
Reply to this comment
by earthian-2009 August 6, 2007 3:25 PM PDT
I am not a Republican, nor am I an idiot, which is what I take Republiot to be.

Calling me such a name, is against the rules here!

CBS News has plenty of time in a half hour for roses stories, but no reports or flowers for the Victims of Communism Memorial, created by two Senators and signed into law by ex-president Bill Clinton! If it were not for the reports by the Washington Post and LA Times, I would have never known about the story or the Memorial. Or did I miss the CBS News report that over 100 Million people died from the cruelest ideology on Earth!
Communism is an ideology of evil and murder.

http://www.washingtonpost.com/wp-dyn/content/article/2007/06/12/AR2007061201125.html?hpid=moreheadlines

http://www.latimes.com/news/printedition/asection/la-na-statue13jun13,1,3471467.story?coll=la-news-a_section&ctrack=1&cset=true
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