February 11, 2009 4:28 PM
- Text
Rent-A-Dog Service Introduced
(AP)
From the state that popularized purse puppies, drive-thru dog washes and gourmet dog food delivery comes the latest in canine convenience; a company that contracts out dogs by the day to urbanites without the time or space to care for a pet full-time.
Marlena Cervantes, founder of FlexPetz, bristles when people refer to her five-month-old business as a rent-a-pet service. She prefers the term "shared pet ownership," explaining the concept is more akin to a vacation time share or a gym membership than a trip to the video store.
"Our members are responsible in that they realize full-time ownership is not an option for them and would be unfair to the dog," said Cervantes, 32, a behavioral therapist who got the idea while working with pets and autistic children. "It prevents dogs from being adopted and then returned to the shelter by people who realize it wasn't a good fit."
FlexPetz is currently available in Los Angeles and San Diego, where Cervantes lives. She plans to open new locations in San Francisco next month, and in New York in September and London by the end of the year.
She's also hoping to franchise the FlexPetz concept so the dogs will have housing options other than kennels when not in use. For San Francisco, she has hired a caretaker who plans to keep the dogs at her house when they are not on loan to members.
For an annual fee of $99.95, a monthly payment of $49.95 and a per-visit charge of $39.95 a day (discounted to $24.95 Sunday through Thursday), animal lovers who enroll in FlexPetz get to spend time with a four-legged companion from Cervantes' 10-dog crew of Afghan hounds, Labrador retrievers and Boston terriers.
The membership costs cover the expense of training the dogs, boarding them at a cage-free kennel, home or office delivery, collar-sized global positioning devices, veterinary bills and liability insurance. It also pays for the "care kits"; comprised of leashes, bowls, beds and pre-measured food; that accompany each dog on its visits.
Charter member Shari Gonzalez said she was thinking about getting a dog when a dog trainer she consulted suggested part-time ownership. At first, she had reservations.
Gonzalez, 22, never doubted there was room for a dog in her heart. The issue was her life, which included a small, two-bedroom apartment and a full-time schedule of college classes in San Diego.
"I was thinking, 'How is a dog going to bounce from house to house and be OK with that,"' she said. "I didn't want a dog that would come into my place and pee."
Her misgivings were allayed after she spoke with Cervantes, who explained that only dogs with social temperaments were picked for the program and that each would ideally be shared by no more than two or three owner-members.
Marlena Cervantes, founder of FlexPetz, bristles when people refer to her five-month-old business as a rent-a-pet service. She prefers the term "shared pet ownership," explaining the concept is more akin to a vacation time share or a gym membership than a trip to the video store.
"Our members are responsible in that they realize full-time ownership is not an option for them and would be unfair to the dog," said Cervantes, 32, a behavioral therapist who got the idea while working with pets and autistic children. "It prevents dogs from being adopted and then returned to the shelter by people who realize it wasn't a good fit."
FlexPetz is currently available in Los Angeles and San Diego, where Cervantes lives. She plans to open new locations in San Francisco next month, and in New York in September and London by the end of the year.
She's also hoping to franchise the FlexPetz concept so the dogs will have housing options other than kennels when not in use. For San Francisco, she has hired a caretaker who plans to keep the dogs at her house when they are not on loan to members.
For an annual fee of $99.95, a monthly payment of $49.95 and a per-visit charge of $39.95 a day (discounted to $24.95 Sunday through Thursday), animal lovers who enroll in FlexPetz get to spend time with a four-legged companion from Cervantes' 10-dog crew of Afghan hounds, Labrador retrievers and Boston terriers.
The membership costs cover the expense of training the dogs, boarding them at a cage-free kennel, home or office delivery, collar-sized global positioning devices, veterinary bills and liability insurance. It also pays for the "care kits"; comprised of leashes, bowls, beds and pre-measured food; that accompany each dog on its visits.
Charter member Shari Gonzalez said she was thinking about getting a dog when a dog trainer she consulted suggested part-time ownership. At first, she had reservations.
Gonzalez, 22, never doubted there was room for a dog in her heart. The issue was her life, which included a small, two-bedroom apartment and a full-time schedule of college classes in San Diego.
"I was thinking, 'How is a dog going to bounce from house to house and be OK with that,"' she said. "I didn't want a dog that would come into my place and pee."
Her misgivings were allayed after she spoke with Cervantes, who explained that only dogs with social temperaments were picked for the program and that each would ideally be shared by no more than two or three owner-members.
- 1
- 2
- Next Page »
Latest Now in MoneyWatch
- 2011 trade deficit hits highest level since 2008
- Alcatel-Lucent returns to profit in 2011
- 6 things never to say in a performance review
- $26B mortgage deal: Who gets the money?
- Friendly's CEO steps down
- Quarterly loss hits $3.3B at Postal Service
- Greeks rail against cuts as EU demands more
- Valentine's Day: 9 places to save
- 6 things you should never share on Facebook
- Make moves now to increase financial aid
- GreenCloud saves paper, toner, money and time
- Obama plan for manufacturing revival a tough sell
- Leadership lessons from Alaska Airlines
- Foreclosure pact: Enough help for homeowners?
- EU: Greece must cut deeper to get bailout
- Big banks, gov't officials strike $25B deal
- LinkedIn swings back to profit
Latest CBS News Headlines
on Facebook
on CBS News
- Obama tells gay donors more work to be done
- Oil down to near $98 on Greek bailout uncertainty
- Some states stay with education law, cite politics
- Scientists say NASA cutting missions to Mars
on Facebook
- Tenn. father charged with murdering couple who"unfriended" daughter on Facebook
- Adele opens up about vocal cord surgery
- "Person to Person" with George Clooney
on CBS News






