SEATTLE, July 23, 2007

Starbucks To Raise Prices

Coffee Giant Will Increase Beverage Prices 9 Cents In Most U.S. Stores; Cites Costs As Reason For Hike

  • Starbucks is raising prices on coffee and freshly made drinks by 9 cents at the end of July. Its last price increase — 5 cents — took effect Oct. 3, 2006.

    Starbucks is raising prices on coffee and freshly made drinks by 9 cents at the end of July. Its last price increase — 5 cents — took effect Oct. 3, 2006.  (AP / file)

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(AP)  Starbucks Corp. said Monday it was raising prices for its coffee and other freshly made drinks in most of its U.S. stores by 9 cents this month, citing rising costs, including dairy products, energy and fuel.

In a statement issued after markets closed for regular trading, Starbucks said the price hike will take effect July 31, bumping the cost of most drinks by about 3 percent.

The increase will apply to coffees, lattes, frozen Frappuccinos and some tea-based drinks, including fruit and tea blends made behind the counters in all of its domestic company-operated stores, company spokesman Brandon Borrman said.

The increase will not apply to bottled drinks or food, Borrman said.

The company's last price increase — 5 cents — took effect Oct. 3, 2006.

The world's largest specialty coffee retailer has nearly than 6,300 company-operated stores in the United States, plus about 3,500 licensed stores. It has almost 14,000 stores worldwide.

Shares of Starbucks rose 47 cents, or 1.7 percent, to close at $28.17 Monday.



© MMVII The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.
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by drivelphobe July 24, 2007 4:49 PM EDT
The Starbucks customer pledge:

"I love Starbucks. I pull up in front in my new car, strut in like price means nothing, order a fancy multi-procedural concoction, and then glance around to see if anyone sees me. If not, I come back in a little while so everyone knows I'm "cool". I leave the Starbucks conatiner in my visible drink holder so in case someone I know sees my vehicle, they'll instantly realize that I'm no fool. I'm a Starbuck's customer. I can't wait until I can go again tomorrow and maybe see someone even more important than myself. The price for being cool is of no concern to me. I'll gladly pay whatever they charge so I can fit in with all the goons."

The marketing of Starbucks is truly amazing. The American dream.
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by humanmonster July 24, 2007 3:51 PM EDT
Filthy animals!!!!!
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by legendary240 July 24, 2007 1:50 PM EDT
Minimum wage - maybe. The real issue here is ethanol. What is the point of ethanol again? It doesn't burn as efficiently thereby producing less power and worse gas mileage. It is expensive to make and increases demand on grain used as food for animals thereby driving the end costs of dairy and meats up. Pplease explain to me the value of ethanol other than "Well, we have to do something." Let's try hydrogen please - it's a beautiful thing. Non-polluting and simple to create.
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by processor2 July 24, 2007 12:55 PM EDT
CBS Headline......."Starbucks To Raise Prices"


That's what happens when you raise the minimum wage.

...
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by cbsreader4 July 24, 2007 11:44 AM EDT
Pesonally, I say: who cares? Starbucks coffee, in my opinion, is substandard at best. I've tasted better at much less money.

Consider, too, the proportion of froth to coffee for those drinks that include it.

I suppose for those of you that like Starbucks stuff I would suggest you write the company.

Good luck.
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by July 24, 2007 10:24 AM EDT
I've always loved Starbucks, and will continue to go frequently. You know what they say: You get what you pay for.

Posted by michaelh2001

yep, spent fuel and burnt coffee, Starbucks sucks
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by michaelh2001 July 24, 2007 4:25 AM EDT
I've always loved Starbucks, and will continue to go frequently. You know what they say: You get what you pay for.

Fuel, milk and the rest go up in price all the time. Starbucks can either get it back at the register or fail as a business. Not a hard business decision here guys.
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by tuppman July 24, 2007 3:18 AM EDT
I wouldn't buy it for what they used to charge so good luck trying to get me to spend more. My coffee at home is fine.
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by sharncedar July 24, 2007 1:21 AM EDT
Coffee is a drug. People who drink it are drug addicts.
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by olebd July 24, 2007 1:04 AM EDT
Posted by soldat44 at 10:01 PM : Jul 23, 2007

Yes, you may. Welcome and enjoy. But for the rest of this debt-ridden society....not so fast.
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by soldat44 July 24, 2007 1:01 AM EDT
They can keep it. I thought it was too expensive 10-15 years ago. Suckers! Invest what you spend weekly and then you'll finally be able to pay off those credit cards and student loans.
Posted by olebd at 09:54 PM : Jul 23, 2007

But, I don't have any student loans(that was 35 years ago)and I don't keep a cc balance. So is it OK if I go to Starbucks now even without your @#$%ing permission?
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by olebd July 24, 2007 12:54 AM EDT
They can keep it. I thought it was too expensive 10-15 years ago. Suckers! Invest what you spend weekly and then you'll finally be able to pay off those credit cards and student loans.
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by soldat44 July 24, 2007 12:49 AM EDT
no matter how you froth it...their coffee is still ***. mainly because they roast all that *** coffee up in the state of washington and leave it warehouses for months before you ingest it.

hell...even micky d's coffee beat them in a nationwide blind taste test. lol
Posted by shanev137 at 09:20 PM : Jul 23, 2007

That's because McDonald's adds beef fat extract to it.(just kidding(?))

I've heard it's pretty good though. I'll give it a shot someday. Take care.
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by shanev137 July 24, 2007 12:20 AM EDT
whatever soldat44.

no matter how you froth it...their coffee is still ***. mainly because they roast all that *** coffee up in the state of washington and leave it warehouses for months before you ingest it.

hell...even micky d's coffee beat them in a nationwide blind taste test. lol
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by rudy654-2009 July 23, 2007 11:27 PM EDT
Well that does it!!! I'm not buying another Starbucks for at least one week!!
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by soldat44 July 23, 2007 10:52 PM EDT
The idiots that buy and drink coffee there can surely afford it so why is this a news story...
Posted by truthspeake2 at 07:39 PM : Jul 23, 2007

Why are you commenting on it if it means nothing to you? Who's the ID10T now?
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by soldat44 July 23, 2007 10:49 PM EDT
Cites costs as reason for hikes? lmao

Between the 8 oz of milk, the glamorous cup that makes you look knarly-kewl, and that crappy tar they have the gall to call coffee (which sat on a dock, in a warehouse, and on a truck for 6 months)...it costs Starbucks about about 15 cents for their minimum wage-slaves to make that $4.25 latte for you.
Posted by shanev137 at 07:26 PM : Jul 23, 2007

1) They only buy coffee from growers who pay their workers a decent wage
2)Starbucks' workers make more than min-wage(even entry level) and most if not all have health insurance.

Do some research next time sherlock.
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by truthspeake2 July 23, 2007 10:39 PM EDT
The idiots that buy and drink coffee there can surely afford it so why is this a news story...
Reply to this comment
by shanev137 July 23, 2007 10:26 PM EDT
Cites costs as reason for hikes? lmao

Between the 8 oz of milk, the glamorous cup that makes you look knarly-kewl, and that crappy tar they have the gall to call coffee (which sat on a dock, in a warehouse, and on a truck for 6 months)...it costs Starbucks about about 15 cents for their minimum wage-slaves to make that $4.25 latte for you.
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