SHANGHAI, China, July 17, 2007

Nike Sues Over Copied Air Jordan Logo

Lawsuit Filed In China Allege That Famed Logo Was Copied Illegally

  • A Nike display is seen at Niketown in Portland, Ore., on March 21, 2006. Nike has filed suit in China over alleged illegal copying of its Air Jordan logo.

    A Nike display is seen at Niketown in Portland, Ore., on March 21, 2006. Nike has filed suit in China over alleged illegal copying of its Air Jordan logo.  (AP)

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(AP)  Nike Inc. is suing two Chinese shoemakers and the local operations of a French supermarket chain over alleged illegal copying of its Air Jordan logo, local media reported Tuesday.

Nike, the world's largest sports apparel company, says it found shoes made by the companies being sold in outlets operated by the Auchan chain in Shanghai and the nearby city of Ningbo, the China Daily newspaper said.

It says the shoes, which sold for about $13 a pair, bear the logo of former Chicago Bulls star Michael Jordan dunking a basketball, the copyright for which is held by Nike, the report said. Authentic Air Jordans sell for many times that amount.

Beaverton, Ore.-based Nike is suing Auchan's Shanghai and Ningbo offices and shoemakers, Jinjiang Kangwei Shoes Co. Ltd and Jinjiang Longzhibu Shoes Co. Ltd., demanding they cease making and selling the shoes, apologize, and pay 1 million yuan, or $131,000, in damages, the report said.

A second hearing by the Shanghai No. 2 Intermediate People's Court was held on Monday. No decision was announced.

The report cited lawyers for the defendants as questioning the validity of Nike's claims, saying the logo wasn't well known in China, and disputing the amount of damages demanded. Spokesmen for the companies could not immediately be reached.

Nike itself is being sued in the United States by Reebok International Ltd., which alleges its rival infringed on a patent covering "collapsible shoe" technology that allows sneakers to be folded so they can more easily be packed for travel or shipping.


© MMVII The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.
Add a Comment
by dan_shields-2009 July 19, 2007 1:50 AM EDT
Nike Owns!!
Reply to this comment
by nothappyatall July 18, 2007 12:33 PM EDT
People are crazy spending what they do on a pair of sneakers just for the brand name. Good luck winning a suit filed in COMMUNIST CHINA LOL
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by johnstossel July 18, 2007 12:14 PM EDT
Why is Nike surprised??? If they didn't get the ****** to make their stuff in the first place, They wouldn't be able to knock off their products! If they sell for $13 in China it shows how overpriced Nike stuff is to begin with. I think I'll stick with my Reeboks!!!
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by jw218389 July 18, 2007 12:26 AM EDT
Which logo is this? The Famous "Swoosh" or the lesser known "8 year old Chinese kid making my shoe logo?"

Maybe they'd sell more Chinese made shoes if they paint them with lead paint and give them to kids?

That's how the Chinese do it....

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