CBS/AP/ February 11, 2009, 4:37 PM

Eager Customers Snap Up iPhones

News flash: The wait is over.

Hundreds of people who lined up Friday to be among the first to get their hands on Apple Inc.'s coveted iPhone are now going to be the braggarts and guinea pigs for the latest must-have, cutting-edge piece of techno-wizardry.

The doors of Apple and AT&T stores opened promptly at 6 p.m. EDT with cheers from employees and eager customers.

Techies, exhibitionists and luminaries — even the co-founder of Apple and the mayor of Philadelphia — were among the inaugural group of iPhone customers.

Will it have been worth the wait? For many, it didn't seem to matter.

"I just love getting new stuff," said retiree Len Edgerly, who arrived at 3 a.m. Friday to be first in line outside an Apple store in Cambridge, Mass. "It's the best new thing that's come along in a long time. It's beautiful."

Even Steve Wozniak, the ex-partner of Apple CEO Steve Jobs, showed up at a Silicon Valley mall at 4 a.m. aboard his Segway scooter. He helped keep order in the line outside the Apple store at Santa Clara's Valley Fair Mall.

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The other customers awarded the honorary first spot in line to Wozniak, who planned to buy two iPhones Friday even though he remains an Apple employee and will get a free one from the company next month. He said the device would redefine cell phone design and use.

"Look how great the iPod turned out," he told The Associated Press in a telephone interview. "So who wants to miss that revolution? That's why there's all this big hype for the iPhone."

Apple is indeed banking that its new, do-everything phone with a touch-sensitive screen will become its third core business next to its moneymaking iPod music players and Macintosh computers. The gadget goes on sale in the United States at 6 p.m. Friday in each time zone.

Apple's media blitz wasn't without its glitches.

On NBC's "Today" show, co-host Meredith Vieira ran into problems trying to get the iPhone to work, laughing that "this is why gadgets drive me crazy."

With a team of Apple representatives hovering off-screen, Vieira was supposed to receive a call from co-host Matt Lauer in London. The iPhone — billed by Apple as the most user-friendly smart phone ever — displayed the incoming call, but she couldn't answer it.

Apple spokeswoman Natalie Kerris declined to comment.

In Philadelphia, Mayor John F. Street was among those waiting in line at an AT&T store when he was asked by a 22-year-old passer-by, "How can you sit here with 200 murders in the city already?"

Street told the man: "I'm doing my job."

The mayor then left, telling an aide to hold his spot until he returns later in the day. Earlier, Street said he liked trying new technology and the iPhone would allow him to work outside the office.

"We don't have to be sitting in City Hall to be conducting city business," he said.

At Apple's flagship store in New York, the line snaked around the block as would-be customers brought a dog, an inflatable couch and good spirits, despite little sleep.

"I was too amped up to sleep," said Pablo Defendini, 28, a graphic designer. "Apple has a knack for creating very easy-to-use products. Their touch in the cell phone market is long overdue, I believe."

The gadget, which Apple CEO Steve Jobs has touted as "revolutionary," has been the focus of endless anticipatory chatter and has been parodied on late-night TV. Since its unveiling in January, expectations that it will become yet another blockbuster product for Apple has pushed the company's stock up more than 40 percent.
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© 2009 CBS Interactive Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.
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13 Comments Add a Comment
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emmac6 says:
I want an iphone. At first I thought it was all hype but then I saw what it could do. With a wifi connection this thing is just like a little computer and for those of us who commute like I do, it would be really great to have. A little computer that can fit in my pocket.

I just can't afford one (sigh) so I will get one when I have the cash. I also hope they make it so att is not the only carrier. I like my carrier now and wouldn't want to switch.
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nyteryder2 says:
LOL!!! Many of these phones already appeared on ebay for triple their original cost.

Wow!! Americans really are entrepreneurial. lol!!

"Let's see! Do I want this phone badly enough to pay three times the cost, or can I wait until the stores restock and pay regular price?"
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barbaraf4 says:
I am curious about how many of the purchasers paid cash/wrote a check for this new toy. For those who used a credit card, just remember the interest will be staggering unless you pay it off next month.

If this expensive to purchase and expensive to maintain toy is cutting into your savings for retirement, I'd rethink the purchase.
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acauble1 says:
http://www.flickr.com/photo_zoom.gne?id=354164471&size=o
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shanev137 says:
I saw a herd of about 200 grazing in front of an AT&T store today in our 110 degree heat...and I learned that some paid as much as $300 for others to wait in line for them.

Dam, you'd think this was like the second coming of Christ. Ok you fools, and you know who you are....get down on your knees and let's hear it...."My new iPhone is my God"
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l8c6 says:
Yes, it is idiotic, but it's not about needing a $600 phone. It's about wanting one and there's nothing wrong with that if you have the means. After all, life is short and when it's over, you can't take your cash with you.
Posted by Rafterman1

Maybe this explains what's wrong with the current batch of humans.
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mdc76082 says:
For all of you who should have given your hard earned $$$ to a greater charitable cause rather than spending on the need for greed in the ever growing techno world. I will be taking your sales slips for the iPhone at the door. Please have them ready.
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mdc76082 says:
Just wait for the 3Gs (about 18mos) to come out. All the bugs will be worked out. It'll have better software & everything. Biggest thing. It'll be alittle cheaper.
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drummer94 says:
It's not all about the dough. How "connected" do you really need to be? He11, when I go fishin' the only "tech" thing I take is my watch. And I don't need that. If it's light out it's day, dark it's night. I laugh at my kid sometimes. We'll be out on a stream someplace with just the sound of the water on our ears, and his phone goes off.lol
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Wingsy says:
Oh, I meant to say ... if you do the math, over your 2-year contract the iPhone actually comes out a hundred bucks or so cheaper than a Blackberry with an equivalent voice/data plan on the other carriers. So while it may be more $$$ up front, the entire package is comparably priced.

I've read in several articles today that many AT&T customers have noticed an abrupt increase in the speed of their EDGE data network. Maybe that's what ATT's recent network spending was all about. Maybe the data speeds won't be as bad as some have expected. I think it's really cool the way the iPhone just silently slips out of EDGE and onto a wi-fi network whenever you're within range of one, where wi-fi speeds are on par with typical DSL speeds.
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