February 11, 2009 4:47 PM

The Skinny On Bikinis

By
Caitlin A. Johnson
A group of spring breakers from Alberta, Canada, soak up the sun in Cancun, Mexico, Tuesday, March 14, 2006. The sugar-white sand beaches are back after being swept away by Hurricane Wilma five months ago. But there are no stages for wet T-shirt contests,

A group of spring breakers from Alberta, Canada, soak up the sun in Cancun, Mexico, Tuesday, March 14, 2006. The sugar-white sand beaches are back after being swept away by Hurricane Wilma five months ago. But there are no stages for wet T-shirt contests, (AP Photo/Gregory Bull)

(CBS)  To many, the appearance of the bikini is the first real sign of summer — a return to the simple pleasures of the beach, like warm sand and blue skies.

And while it's a perfect complement to these gifts of nature, the bikini is most definitely a creation of man — two men, to be precise.

The year was 1946, the place was France. Rival designers Louis Reard and Jacques Heim were competing to produce the world's smallest swimsuit. Their race ended with a bang of inspiration.

Although Heim's suit was first to hit the beach, it was Louis Reard (an automobile engineer)who gave the bikini its memorable name, thanks to an American A-bomb test in the Pacific's Bikini Atoll. And like the atomic bomb, Reard's bikini was a tour-de-force in manipulating tiny bits of matter.

But for its debut in Paris, the designer had one big problem: no one would model it.

"He couldn't get models," Kelly Killoren Bensimon, author of "The Bikini Book," told CBS Sunday Morning correspondent Serena Altshul. "But he did enlist a stripper to wear the bikini and she wore it. And the picture is so cute."

"Little did she know that she was going set the stage for the rest of the world."

As a model herself, Bensimon is no stranger to the subject.

"The difference between a two-piece and the bikini is that the bikini exposes the navel, which is the 'zone of contention' — 'No, no, don't look there' — and that's why it became really provocative."

In the years that followed, films like "And God Created Woman" with Brigitte Bardot (another popular French export) helped promote the bikini.

It seemed nobody could do more with less, as the trailer for "The Girl In the Bikini" promised: "Brigitte Bardot as an uninhibited child of nature, stripped of all pretense! A lighthouse keeper's daughter who believes in dressing light!"

Here in the U.S., it took two decades of pinup girls, surfer girls, Bond girls, and even cavegirls to make the bikini acceptable, if not entirely respectable.

"The bikini's associated with scandal and that's why it's survived," Bensimon said. "The bikini is about freedom, it's about fun. It's a lifestyle. The bikini is for the bad girl — it's not for Barbie."

Designer Malia Mills' swimwear company is founded on the notion that there's a bikini for every body.

"The design is really the easy part," Mills told Altshul "It's the fitting that takes so much time — you have to be so precise. We fit each bottom to fit a very specific shape. So if you're nice and round, there's a tiny tie side for you. And if you're taller and slender, there's also a skimpy bottom for you as well, because they're cut very differently to fit you beautifully."

"Every little eighth-of-an-inch is a difference between a beautiful fit and one that's just slightly off," she said.

And nowhere does the bikini have a more perfect fit than in women's beach volleyball — the only Olympic sport where it's the official uniform.

"The sexy body is one that looks like it can do something," said Bensimon. "And when you see women, athletic women, or just women that are, you know, in a bikini, you really see their body. You really see that they can do something with it."

But not all the action on the beach is quite so physical. Magazines like FHM keep the cameras clicking year-round — which keeps the magazines flying off the stands.

It all begs the question: How low can it go? And is smaller better?

"I think it is," Bensimon said. "You know, it's like when you wear tight jeans, you look better. When you wear baggy jeans, you look like you're hiding something. When you wear a smaller bikini, it just looks better."

So for the rest of the weekend, go on, stare! And while the movie may say God created woman, it's clear, only man could have created the bikini.

Copyright 2009 CBS. All rights reserved.
Add a Comment See all 11 Comments
by May 28, 2007 8:42 AM EDT
This is the same article they run every year word for word, good copy and paste job! Do a search for bikini and see
Reply to this comment
by drummer94 May 27, 2007 6:33 PM EDT
bikiniqueen. I went to that site and all I got was a few pictures of clothes and drawings. Pricey stuff and no you. Oh well.
Reply to this comment
by drummer94 May 27, 2007 6:25 PM EDT
C'MON SUMMER!!!!! YEEEHA!!!!!
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by shanev137 May 27, 2007 6:10 PM EDT
"the bad girl"

that's pretty funny.

id like to know what the o-fish-al definition of a "bad girl" really is.
Reply to this comment
by bikiniqueen May 27, 2007 5:30 PM EDT
Oh yes you are right about the Bad Girl image. I have my picture posted all over websites like http://LuckysJeans.com and I love it. It helps me meet people and get modeling jobs. In my day job at the Bank I had a customer come in and in front of all the tellers say "I saw you online with that Bikini Joes Rebel Flag Bikini". I had to say, it must be someone else..what a shame.
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by bikiniqueen May 27, 2007 5:24 PM EDT
http://BikiniJoes.com is just what you are talking about Memorial Day and Forth of July Flag Swimsuits and Army Camo to support our troops.

Bikini Joe has always made his Bikinis and Swimwear in USA and now its made in Mexico for the first time so thats just what has happened to Made in USA.
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by May 27, 2007 5:16 PM EDT
And just the other day I saw a woman wearing a bikini that just about made me sick, and I had to wonder where she bought her shoes, maybe it was the blacksmith
Reply to this comment
by grazinggoat May 27, 2007 5:05 PM EDT
-This trend is costing our society a lot of souls returned back into earth after being diagnosed skin cancer. The sun is sure beneficial to the clear skins for it's capable of Vitamin D production. A vitamin thatis essential in preventing rickets.

-On the other hand the sun has a noxious efect on the skin. UV wavelenghts are quite powerful to cause enough DNA damages that cumulates over years and seasons.

-Powerful PharmaCosmetics corps saw a niche for skin-protection products. Zinc-based products have been introduced. Many other formulas have been introduced as well. Little if at all clinical studies have been conducted to assess the impact of those products on the Skin.

-More or less 20 years later, medical milieu start to advice us of the equal toxicity of the same products that were 'saving' our skins, 15-20 yrs ago... so much that the Dermatologists are recommending to keep our clothes allover the body. No skin exposure....

-Are we now understanding why desertic (read sunny) environment populations wear all that protection? Is it a natural selection artefact that prevented those people from extinction by sunburn and consequent skin cancers?
Reply to this comment
by jw218389 May 27, 2007 4:51 PM EDT
S/E/X/Y = FREEDOM = PROSPERITY = DEMOCRATS

BURKAS = RELIGIOUS OPPRESSION = CONSERVATIVES = REPUBLICANS



Reply to this comment
by radiob-2009 May 27, 2007 4:08 PM EDT
Ooh La La
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