February 11, 2009 4:50 PM

Designing Facial Beauty

By
Caitlin A. Johnson
(CBS)  The story was originally broadcast on May 20, 2007.
The poet Khalil Bibran tells us that beauty is not in the face but in the heart. Try telling that to the millions who spend billions pursuing physical beauty.

But can attractiveness be reduced to a formula-replicated design? Or is beauty something only an artist can create?

High in the hills above Los Angeles, an artist lives in a house surrounded by gardens of his own design. Richard Ellenbogen, who also writes music, spent his college years studying to be a painter, until he switched to medicine.

"I became a doctor in my spare time," he told Early Show national correspondent Tracy Smith. "You know, I needed a hobby."

The former painter is now one of the most prominent cosmetic surgeons in Beverly Hills. His patients are his works of art.

"I can create beauty," he said. "I can give someone a 'wow.'"

But before he picks up a scalpel, Ellenbogen picks up his paint brush and uses a few dabs of color to show patients what their new faces will look like.

"The way I think of myself is, I make people happy," he said.

Jennifer Lee, a 30-year-old mother of two, hopes to be one of them. She wants a new look and has put her face in Dr. Ellenbogen's artistic hands.

"Dr. Ellenbogen was telling me that it's all about just making your nose match your face, she said. "He's not picturing what a perfect nose is, he's picturing how he can make my nose look, to go with the rest of my face."

Ellenbogen pioneered a technique called fat grafting. Instead of cutting and pulling, he injects the patient's own fat back into their faces and literally sculpts them a new face.

"I totally trust him," Lee said. "I trust him 100 percent."

Ellenbogen says that there is a general formula that he uses to design a nose.

"The nose should be exactly a 30-degree angle," he said. "The width of the nose should be no wider than the two points at the center — the center of the eye."

But it turns out that there is a more precise mathematical design for physical beauty: The phi mask, made up of interlocking geometric shapes that compose a perfectly proportioned face.

Dr. Steven Marquardt, who taught and practiced facial surgery for nearly three decades, found that out by studying fashion models' faces.

"As I started studying these faces, I found out that the width of the eyes is exactly the same, the width of the mouth, the thickness in the lips, the width of the nose. The more beautiful they were … they were like each other," Marquardt said. "It turned out they all could fit one way or another a certain pattern. As I worked with this pattern over years, I discovered there is a pattern. I didn't create this pattern. I want to be real clear that I didn't invent this pattern or create it. I just realized this [about] how faces are made."

Marquardt's mask is sometimes used as a template for people considering cosmetic surgery. To show how the mask works, he used Smith's face.

According to the mask, her jaw line was too wide, her upper lip was too prominent, and eyebrows were all wrong.

For Ellenbogen's patient Jennifer, it turns out that less was more. Two weeks after surgery, the change is visible but subtle, and she thinks it's beautiful.

Copyright 2009 CBS. All rights reserved.
Add a Comment
by ellenbovict August 7, 2007 8:13 PM EDT
this is so sad. this doctor claims to "know" and "make" beauty. what a fake. I had surgery with him and he ruined my face. I'm young and wanted a slight improvement on my nose because i was always made fun of. Dr. Ellenbogen completely ruined my face. I am embarrassed to go out because my nose is CROOKED. He is heartless and only cares about taking your money. i can't believe that he is being featured here. You would think that with his "experience" and "fame" he would actually produce great work. but his is terrible. I have met and been in touch with so many of his victims. he has destroyed so many peoples lives. SHAME ON HIM and thoese who were afraid to report him!! He gives plastic surgery a bad image. this is what my nose and many of his vitims noses looks like. http://www.revisionrhinoplasty.ca/page/page/3217251.htm. there are also many of his patients that have written on here about their awful experience with him: www.rhinoplasty4you.com
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by bree111-2009 August 6, 2007 11:59 PM EDT
Wow! Shanev137, we ALL know that plastic surgery can't touch a persons inner beauty. But I think that making such a comment on someone that not only do you not know, but don't learn anything about on the tv show, proves what an ugly person YOU are on the inside. Perhaps there's a surgeon who can give you a complete "Inner Ugliness Makeover"!
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by bjoy7492 August 6, 2007 1:47 PM EDT
Plastic surgery has always scared me a little, but I really like the idea of this procedure. I also like the results that she got out of it. I can't help but wonder what the cost is and if he is the only doctor that performs this procedure?
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by shanev137 August 5, 2007 4:09 PM EDT
Plastic surgery will never make people look beautiful who are ugly on the inside.
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