Are You A High Tech "Omnivore"?

Survey Shatters Assumptions On How People Use Technology

(CBS/AP)  A broad survey about the technology people have, how they use it, and what they think about it shatters assumptions — and reveals where companies might be able to expand their audiences.

The Pew Internet and American Life Project found that adult Americans are broadly divided into three groups: 31 percent are rabid users of technology, 20 percent are moderate users, and the remainder demonstrate little or no usage of the Internet or cell phones.

Some of the findings may not exactly be news — the heaviest users of technology are the youngest — but people's comfort levels with the devices that have seemingly become inextricable from our day-to-day activities is revealing. When asked whether they think computers and technology give people more control over their lives, less than half (48%) agreed; 16% said technology actually meant they felt less control, while 29% said they detected no difference.

But overall, adults do not seem to be intimidated by the volume of information available or the means to access it. When asked if they felt overloaded, 27% of all respondents said they did, but 67% said they like having so much information available.

The Pew study, "A Typology of Information and Communication Technology Users," was released Sunday. It examined the access people had (or chose to have) with different technologies and how extensively they use them (i.e., maintaining blogs, using cell phones for text messaging, using downloaded content to combine with their own artistic creations).

Assets: Information Appliances
Percentage Of All Americans Who Have Specific Technology

Cell phone
73%
Desktop computer
68%
Digital camera
55%
Video camera
43%
Laptop computer
30%
iPod or other MP3 player
20%
Webcam
13%
Blackberry, Palm, or other personal digital assistant
11%

Source: Pew Internet & American Life Project April 2006 Survey. N=4,001. Margin of error is ±2%.

The study divided respondents into three major groups, which were themselves broken down into sub-categories.

The "Elite Tech Users," representing 31% of adults surveyed, have the most information technology tools, use the Internet and cell phones heavily and frequently, and (to varying degrees) are engaged with user-generated content. This group is almost evenly split into four smaller groups:

• "Omnivores," who fully embrace technology and express themselves creatively through blogs and personal Web pages;
  
• "Connectors," who see the Internet and cell phones as communications tools;
  
• "Productivity enhancers," who consider technology as largely ways to better keep up with their jobs and daily lives; and
  
• "Lackluster veterans," those who use technology frequently but aren't thrilled by it.

"Omnivores" were five times more likely than the average to have watched a television program on a non-TV device, like an iPod or computer, and 84% have listened to a radio station without resorting to an actual radio at home or in the car. They love taking digital pictures — 86% of them do so — and they're not shy about it, either: fully half, or 51%, post those images on the Internet. They also shoot their own video (57%, twice the average), and must have some familiarity with Youtube: one in ten of those will upload their video to a Web site.

It may not be all fun and games, but it's certainly games: Omnivores are the heaviest players of video games. Almost two-thirds (62%) play a video game at least a few times a month, and they're not alone when they do — half of them have played online with someone else.

Who are these guys? (And yes, they're mostly guys.) Omnivores are mostly male (70%), young (median age 28), and ethnically diverse (64% white, 11% black, 18% English-speaking Hispanic). And since many are students (given their age), many have access to high-speed and wireless networks.

Curiously, while males dominate two of the four categories of high-end technology users, and are evenly split with women in a third, women outnumber men in "Connectors," and that is the only category with 100% adoption of cell phone technology.

[ibzjem]

We Americans will spare no expense for communication and entertainment. Look at all the services we gladly pay for each month:

Cell Phone,
Land Line,
Internet service,
Cable/satellite TV
Satellite Radio
TiVo
Mobile internet/TV
gaming services/web site service
Netflix
the list goes on and on...

Some of which cost around $100/month. Add them up and see what you spend each year on communication.
Is it all worth it?

[acauble1]

Another survey should be taken:

What is the average blood pressure of the "omnivores" group?

It should be tracked over a period of a decade or more, against those who use technology infrequently.

Those who use technology infrequently aren't getting pissed off about something they purchase that isn't 'compatible' or needs updating/upgrading as soon as they get it home!

I'd be willing to bet that those who use technology infrequently, (only when the absolutely have to), are living longer and more enjoyable lives!

[michellem99-2009]

I love my computer. I am 52. This is true that you children and young adults do know more about using the computer,cell,MP3,and the like than us older folks. In our day we used pen and paper. If the computer and I have a tizzy,I just put it to sleep and take a break. I think the computer is a blessing for us who are Legally blind and phy handicapped. My moom-mate who is 55 his cell p**** him. He hate the computer. I put together a homm computer library for my use.Thanks to my books I knew what I wanted computer to do before we ordered it and paid for it.I am happy. I had to battle with msn to get my e mail legally blind user frierdly. I think it cool that we have the tools today to talk and share. W

[michellem99-2009]

I love my computer. I am 52. This is true that you children and young adults do know more about using the computer,cell,MP3,and the like than us older folks. In our day we used pen and paper. If the computer and I have a tizzy,I just put it to sleep and take a break. I think the computer is a blessing for us who are Legally blind and phy handicapped. My moom-mate who is 55 his cell p**** him. He hate the computer. I put together a homm computer library for my use.Thanks to my books I knew what I wanted computer to do before we ordered it and paid for it.I am happy. I had to battle with msn to get my e mail legally blind user frierdly. I think it cool that we have the tools today to talk and share. We were kids years ago and talked about today. It turned out differently than we talked about. Good and bad. I hate cassettes so I was happy when CDs came out.

[michellem99-2009]

I like my computer. I like to read the news,use e mail, use the net, watch DVDs, play the games, and the like.I did not grow up with what the young today has.Years ago it was paper and pen.The young are lucky to have the tools as I call them. It has opened doors today for us visually impaired. I am an older person. My friend uses a cell to talk to me when he is out.I told he I would never use one cos I can't see to use it. I like the fact it has GPS as he is a heart/diabetes patent. So we can stay in touch .

[michellem99-2009]

I like the computer. I am just a home user. I don't see myself as high tech.

[michellem99-2009]

I found this story very interesting. I am an older computer user.I think it is worth it. I have no use for a cell phone. I like DSL also called broadband. We have a land line.I am the only one in the home on the computer so it is on DSL.I can be on line and we can talk on the phone. When my friend goes out, I tell him take your cell so when he is out we can talk on the phone while I am on the web .I keep in touch. His cell has GPS. It gives me peace of mind. I am grateful fot the tools we have to talk today,