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NEW YORK - Cosmetics giant L'Oreal is denying it lightened Beyonce's skin tone in an ad.<br><br>"We highly value our relationship with Ms. Knowles. It is categorically untrue that L'Oral Paris altered Ms. Knowles' features or skin tone in the campaign for Feria hair color," the Paris-based company said in a statement sent to the Associated Press through the singer's representative.<br><br>The ad is in the current edition of Elle magazine.<br><br>L'Oreal, the maker of Garnier hair care and Lancome cosmetics, is the world's largest cosmetics maker.<br><br>A representative for Beyonce said the singer would have no comment beyond L'Oreal's statement.<br><br>Beyonce has been a spokeswoman for L'Oral since 2001.<br><br>