Labels Of The Rich And Famous

Sarah Jessica Parker 'Bitten' By The Bug

(CBS/AP)  Madonna is looming over London on a giant billboard ad for her own dress label. Scarlett Johansson is selling sneakers. Now, Sarah Jessica Parker has gotten "Bitten" by the celebrity label bug.

The former "Sex And The City" star revealed her new fashion line to a group of fashion editors in New York on Wednesday, according to Fashion Week Daily.

Parker, now 41, became renowned for her sense of fashion while playing Carrie Bradshaw on the long-running series. In 2004, she was awarded the Fashion Icon Award at the Council of Fashion Designers of America Fashion Awards.

2Details of Parkers label, titled "Bitten," remain under wraps for now, according to FWD, but many are comparing it to "The Row," the fashion line developed by Mary Kate and Ashley Olsen.

Parker is joining a long list of celebrities who are venturing venturing into the fashion world.

Madonna just launched a clothing line for the giant Swedish fashion chain H&M. Celebrity model Kate Moss is about to hit the shelves of Top Shop with her own collection.

3Meanwhile, Scarlett Johansson has launched the "Hearts" collection for athletic shoe maker Reebok. The athletic-inspired clothing and footwear line is inspired by Johansson's love of the decade she grew up in, the 1980s.

Johansson has a non-profit motive in mind, too. The deal includes Reebok's donation of 2,000 pairs of sneakers to Sudanese refugees through the organization Soles 4 Souls, which provides footwear to people in need.