Tech Entrepreneur Helps Blind To Read
Bookshare Scans Books And Converts Them To Braille Or Audio For Immediate Access
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Books For The Blind
A socially conscious entrepreneur, Jim Fruchterman, has developed an online library for the blind called Bookshare.org. Byron Pitts met up with this MacArthur genius award winner.
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Helping The Blind To See
Only On The Web: Roger Behm, who is blind, tests a new device that helps him "see" with his tongue. Behm also shows CBS News' Daniel Sieberg how he canes chair seats.
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Jim Fruchterman, seated, says Bookshare.org gives blind people the tools to download books and read them themselves. (CBS)
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Book People
Felicity Huffman writes, Gwyneth Paltrow reads and Oprah Winfrey recommends.
Jim Fruchterman has been an entrepreneur there for more than 20 years, and he embraces the high-tech culture.
"It is a badge of honor to be a geek, you know. Geeks love technology for its own sake, and we like to solve problems," Fruchterman says.
It's solving problems and improving lives, not lucrative stock options, that drive this geek. His startup is a non-profit. He's what's called a "social entrepreneur."
His major product — Bookshare.org — is an online library for the blind. It's the equivalent of a medium-sized bookstore. Around the country, thousands of volunteers have scanned more than 30,000 titles, everything from Proust to Harry Potter to the latest best-seller.
It's all legal thanks to a provision of copyright law that allows the disabled to access content they couldn't get in its original form. Once the books are scanned, a computer converts them into either Braille or audio.
"The corporate goal is to make the biggest impact on people in need around the world," Fruchterman says.
Brian Miller of Alexandria, Va., is completely blind. He's one of more than 6,000 subscribers to Bookshare. In addition to books, he downloads some of the 150 newspapers available each morning, so Brian can make his D.C. commute like everyone else.
"It takes minutes. You go on the Web site, you download it, it's in your pocket and you're reading it on your way to work, the same way that somebody who's grabbing The New York Times or the Washington Post out of the machine," Miller explains. "That's bringing you into the community. To have that kind of immediate access to information is life-changing."
"I like being able to get on there and download the latest novel," says Priscilla McKinley, Brian's wife, who is also blind. "I think it's really cool that my siblings can recommend books to me now and I can go and I can read them and I can call and say, 'Hey, I read this,'" she adds.
"So it's that sort of 'I can do these things' that makes me feel good that we've created a way that they can do these things without needing help," Fruchterman says. "We're not going to go out there and read books to blind people. We're going to give them the tools so they can download the books and read them themselves."
Fruchterman recently got a MacArthur genius award. He's now trying to convince the next generation of high-tech entrepreneurs to be socially conscious.
He says he measures success by "how many people we've helped with our technology.
"That's our goal, to make sure technology really serves the bigger social issues, rather than just making a buck," he says.
In a high-tech world consumed by profits, Fruchterman is investing in people. He's doing well ... and doing good.
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I wish him the best. I like his mission to help us blind to have access to the same maering as our sighted peers thru talking/reading books.