Obama's Facebook Campaign
Presidential Hopeful, Others Reach Young Voters On Social Networking Sites
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Play CBS Video Video Barack Obama Revs Up Campaign Gloria Borger examines a potential presidential candidate, Sen. Barack Obama, D-Ill., who is like no other contender, one of a younger generation.
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Video 'Capitol Bob' On Obama All eyes are turned toward the 2008 presidential race since Illinois Sen. Barack Obama announced he may run. Bob Schieffer discusses Obama and the way he made his announcement.
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Video Obama Reacts To Bush Speech Sen. Barack Obama, D-Ill., was one of several presidential hopefuls listening to the State of the Union address. He tells Harry Smith he felt the president failed to make the case for his Iraq plan.
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Democratic presidential hopeful Sen. Barack Obama, D-Ill., signs autographs during a rally at George Mason University in Fairfax, Va., Feb. 2, 2007. (AP)
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Who's Who 2008 Democratic Hopefuls Clinton, Obama and Edwards lead the chase for the Democratic nomination.
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Photo Essay Barack Obama The junior senator from Illinois is making his name known.
In his speech at George Mason, Obama showed an awareness of his popularity among the crowd. "I have become a vehicle for your hopes and your dreams...ultimately it is going to be you who are going to carry it home," he said.
Obama directly addressed how youths can affect the political arena. "It's not going to change unless young people change it," he said. "I'm absolutely confident that America will change, and it will change for the better.”
Famid Sinha, the communications director of Students For Barack Obama, sought to blunt criticism about Obama's experience.
"Rather than experience, what is important is competence, vision, the ability to work on both sides of the aisle, and I believe Barack Obama absolutely has those credentials," he said.
Sinha, a University of Pennsylvania senior, said Obama "is really able to reach people because he's just like a normal guy. A big part of it is the kind of hope and inspiration that Sen. Obama resonates."
The senator touched on those themes himself, recalling the sermon of a Chicago pastor that inspired the title of Obama's best-selling book, "The Audacity of Hope."
Though the rally was mostly attended by George Mason students who heard about it on campus, the event also drew supporters from other area colleges, as well as young voters from Michigan, Florida and Obama's hometown, Chicago — all thanks to Facebook.
Katie Pattison, a student at American University in Washington, D.C., said the Facebook movement "shows that [Obama] has a really strong base in the younger generation because Facebook is a lifeline in college."
Another American University student, 20-year-old Allen Xu, said Obama's embrace of Facebook makes him more appealing to college-age voters. "The fact that [the rally] was organized on Facebook seems like he's kind of extending a hand to us," he said. "He's really trying to get to the college student vibe."
Obama's effort seems to be working, if the George Mason rally is any evidence. He evoked loud cheers as he neared the end of his speech.
However, not all the students were on board. George Mason student Griffin Emerson, wearing a College Republicans shirt, described Obama's ability to connect with younger voters as "a novelty."
Others liked what they saw, but were far from being sold on Obama. Borche Leonard, also a George Mason student, said Obama was effective at the rally, but that she was also considering other candidates.
"He's trying to bring it back to what we want," she said of Obama, but added, "I want to see what Hillary has to say."
By Arnie Seipel
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Best-selling author Mitch Albom on his first nonfiction work since "Tuesdays with Morrie."





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