February 11, 2009 5:24 PM

As Super Bowl Kicks Off, NFL Looks Ahead

(CBS/AP)  The Super Bowl is the NFL's day to shine. History is made during Super Bowls. For the Indianapolis Colts and Chicago Bears, there's no more practice and no more hype.

The Colts are trying for the franchise's first championship since Super Bowl V in 1970 when the team was based in Baltimore. The Bears are trying to replicate the tough defense that produced a championship in their storied 1985 season.

According to Forbes magazine, the Super Bowl is the most valuable sporting event in the entire world. The new NFL commissioner, Roger Goodell, said he expects South Florida to make more that $300 million this year because of the Super Bowl, which is being held in Miami. The hope, he said, is next to take the NFL franchise further around the world.

But while the business of football seems all but unstoppable, a number of legal problems off the field have marred the NFL's image.

"We want to try to eliminate that," Goodell told Face the Nation moderator Bob Schieffer. "So we have a number of programs that we've put in place that make sure that the players understand their responsibility. We have tried to educate them, that they're in a position of great focus, and they have to conduct themselves appropriately. Obviously, when you're dealing with this many people, sometimes you're going to get some people that stray. When they do, we will deal with that by our enforcement procedures."

In fairness, there are more than 1,600 players in the league, so 35 arrests is a small percentage, but on Friday, Goodell held a news conference and announced that he plans to hold meetings with the players during the off-season.

"We've increased our suspensions and our discipline this past year," he said. "I expect to continue that. We also want to talk to our coaches and our players to understand what's going on so that we can make the right adjustments to our very aggressive programs and policies that we do have in place right now."

In addition to bad behavior, the NFL is also grappling with accusations from former Patriots linebacker Ted Johnson, that his team didn't give him the full medical attention he deserved after suffering multiple concussions.

"Medical care is extremely important to us for our players' safety," Goodell said. "We have rule changes. We have a concussion study that's been going on for approximately ten years. And they've made great modifications to equipment and to playing rules to make it safer for our players. We didn't know about the Ted Johnson issue until last week or early this week. We want to look into that. We want to make sure we understand the circumstances, what may have contributed to that, and see what we can do to try to make it safer for our players."

Meanwhile, the NFL is also looking for more ways to stamp out performance enhancing drugs like steroids and is looking for a reliable test for human growth hormone. One of the league's star players, Shawne Merriman, tested positive for steroids and was suspended for four games (but was allowed to play in the Pro Bowl).

"I believe that we'll be able to make small changes in the off season, and that players that violate our steroid policy will not be permitted to play in the post-season games," Goodell said. "I think we'll be able to make some changes in our policy so that players will not be able to make the Pro Bowl roster going forward, and they won't be able to do that because we will not permit them to be eligible."

With all eyes on Miami, the weatherman says there's a 40 percent chance of showers in South Florida.

And for those not terribly interested in football, there's always the commercials. Billy Joel sings the national anthem. Prince is the halftime show.

Kickoff is scheduled for 6:25 p.m. EST.

© 2009 CBS Interactive Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.
Add a Comment
by lpcgraham06 February 7, 2007 3:13 PM EST
hello
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by missut2 February 4, 2007 11:36 PM EST
GeneRey...
The National Anthem for the Super Bowl was sung by Billy Joel...not a player.
Personally, I didn't care for his presentation...he was off-key several times. But it is a very hard song to sing.
Reply to this comment
by missut2 February 4, 2007 11:28 PM EST
doctordonut, yes that was a very unflattering picture of Peyton....I'm sure you also have unflattering pictures of yourself...we all do. I watched Peyton play four years at Tennessee and he is beloved here, as he is in Indianapolis now. The reason is not because of his looks, but the type person he is. Peyton is the classiest guy in the NFL, maybe along with his brother, Eli. They both come from a good family that exemplifies "southern gentlemen".
Peyton is a very decent, articulate, student of the game of football. We love him here in Tennessee and true to his form...Peyton has never forgotten UT and is a freguent visitor and contributor. I'm not sure what his looks has to do with his character...
Check our his "PeyBack" Charity........

For a more flattering picture, check out....
http://tennessean.com/apps/pbcs.dll/article?AID=/20070202/SPORTS01/702020400/1328/SPORTS
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by hbram1 February 4, 2007 10:46 PM EST
35 arrests out of 1600 players in the NFL is too many. If we were to look, I hope we wouldn't find the same statistics to be true for those adults who are teaching our children or for those who are enforcing the law, or for those who are broadcasting our news. This attitude goes right along with the direction our society is going. Straight down! 35 out of 1600, I quess that's OK for a group of gladiators. After all, they make a lot of money for the king.
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by tuckerndfw February 4, 2007 10:01 PM EST
Does the NFL schedule plays around the commercials or commercials around the plays?

I don't watch the Superbowl because for every 10 seconds of playing time, there are 60 seconds of commercials.

Commercials seem to be the primary focus of the Superbowl, so maybe they should call it "Supercommercial Bowl."

Hard to believe anyone would actually waste time watching all those obnoxious commercials. . .
Reply to this comment
by generey February 4, 2007 9:28 PM EST
I JUST watched the singing of the National Anthem for the big bowl game and gotta say that that was just beautiful. I didnt catch his number so I dont know who it was, but there was an overpaid Bears Bro wearin his "dew rag" during the National Anthem. Just ******* great. You go America.
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by doctordonut-2009 February 4, 2007 7:18 PM EST
why is it that women think Peyton is ***.....after looking at this I am even more confused than ever

http://www.theweeklydonut.org/index.php/2007/02/04/peytonhe-aint-pretty-but/
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by marcink7 February 4, 2007 6:52 PM EST
"According to Forbes magazine, the Super Bowl is the most valuable sporting event in the entire world." How can that be true?? The World Cup Final and UEFA Champions League Final as well as the Olympics far exceed the value of the Superbowl. It definetly is the most valuable "American Football" sporting event but not in the entire world.
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