What A Super Bowl Means For Manning, Inc.

Peyton's Big Game Could Be A Big Payoff For The Entire Manning Family

(CBS)  Indianapolis Colts quarterback Peyton Manning has won everything football has to offer but a Super Bowl ring.

As The Early Show's Hannah Storm reports, there's more at stake in the big game. If Peyton's team beats the Chicago bears on Sunday, it's sure to pay off for him and the entire Manning family.

High school coach Frank Gendusa still enjoys watching films of his old star quarterback: a gangly kid named Peyton Manning.

"Just all the talent and the ability there that you see now on Sundays, he was doing for us on Friday nights," the coach said.

That ability and that cannon arm have earned Manning a $99-million contract as a pro player. It's also earned him a moniker: "He's pretty much the face of the NFL," as Terry Lofton put it.

Manning is also the face of Direct-TV, and he is the face of Mastercard.

His endorsement deals are said to be worth more than $11 million, and that's before he ever made it to the Super Bowl.

"But he's already the highest-paid off-the-field player in the NFL," Lofton said. "So, how much more he could get is questionable."

Some say there is more out there for Peyton Manning if he can deliver on this Sunday in Super Bowl XLI.

"If Peyton wins this Super Bowl, I think there are going be some more Fortune 500 companies that now will take a step back and say, 'you know what? Maybe Peyton Manning would be a great spokesman for us'," said Bob Gutkowski, president of Marketing Group International.

It's not just Peyton who stands to benefit. His kid brother, Eli, quarterback for the New York Giants, and his father, Archie, a former New Orleans Saints quarterback, could be along for the ride.

Even Peyton's mom Olivia, and his big brother Cooper have shown up in ads.

The Mannings have appeared together in several commercials, leading some people to refer to them as 'Manning Inc.'

"The Mannings are almost perfect," Lofton said. "You know, they look good. Peyton has a real level of accomplishment that he's demonstrated – short of winning the Super Bowl – and I can't think of a reason you wouldn't want to use them."

Perhaps it's Archie who's gained the most from Manning Inc. He played when salaries were comparably low, and endorsement deals virtually non existent.

"Without question, he'd be doing memorabilia shows, I suppose," Lofton said, "But very little else."

Although Eli's accomplishments as a quarterback pale in comparison to his older brother's, his profile is raised even when he's not actually in an ad.

Which means there could be a lot more riding on Peyton's performance Sunday then a championship for the Colts.

"It's very important for him to win now that he's in it," Gutkowski said. "And if he does win, obviously I think Manning, Inc. has the ability to flower."

High School coach Frank Gendusa doesn't give a whole lot of thought to the business end of his prized players – he coached a young Eli, too – he's just proud to see his boys doing what they've always loved.

"Yeah it's a lot of fun seeing them, it's a lot of fun seeing them grow up and so mature and how they can handle themselves now," he said. "It's delightful, it really is."

[KOOLSTUF]

In some areas, teacher pay has been moderately raised, though not enough. Did you relocate? So many are doing that! Most teacher pay averages are even smaller.

It's a hard reality of life: too often, pursuit
of our favorite career path requires sacrifices
instead of appropriate compensation. Those who
persist, and those who try so long as possible,
earn our admiration -- especially for accepting
some solace for non-economic rewards from giving
guidance, knowledge, and even structure, to our world's heirs.

Teachers and their peer groups must draw public attention to both the details and the mass of their successes (and offset the better known failures), so local parents begin to demand our lawmakers legislate incentives for enrollments by prospective teachers.

[KOOLSTUF]

Your comments have validity, but you're both also "tilting at windmills".

Too many pro athletes make obscenely excessive pay, while fewer also draw huge endorsement fees. We can't deny the pure power of the number
of fans driving those economics -- especially as
fuelled by TV exposure, and recently, exposures via cyberspace, even including games.

We're entitled to rail about how so many of them
succeed in being adorized even if guilty of all sorts of unsocial/criminal acts.

We're entitled to our amazement so many aren't
consistently motivated to play their best; and adopt "attitude"; and/or otherwise reject what fans expect of them. So many seem to take such rare opportunities for granted.

But a far greater majority have the strength of
human character to meet our expectations, and also the humility (and need for some privacy) to
quietly (even anonymously) redistribute some
of their wealth. Most aren't ostentatious; don't
make their generosity public. That makes them ripe targets for exploitative schemes.

Economics of real estate must be exceptional, as it draws so many participants. Do you donate your share of such earnings ???

[realtor0715]

I'm with you, Rhonda. Benham just got what, $500 million? For kicking a ball. There are MANY pro athletes who make multi-millions a year, yet how often do you hear of any of them contributing back to society, the fans who pay their salaries, in meaningful, generous ways? Granted, a FEW do, but they ALL should. Some of them make enough money that they could build hospitals or schools and still be millionaires. I saw a commercial the other day touting the big-heart of a pro-football player who supposedly drives elderly people to doctors' appointments. Oooh! Wow! What a man! Anybody can drive a freaking van. He should be paying for their doctor bills and prescriptions.

[rhondam5]

Don't get me wrong....I like Peyton Manning, and if they were playing anyone else this year besides the Bears I would probably be cheering for them. But, come one, how much money does one person (family) need?? In a world where professional athletes make millions of dollars over a few years and the average teaching salary in my state is somewhere around $40,000 annual to start, there is a problem!