Publicity Stunt Suspects Released
2 Men Accused Of Putting Electronic Ads For Cartoon Around Boston Prompting Scare
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Boston's Bomb Hoax
A guerrilla marketing campaign designed to promote a show on the Cartoon Network sparked a city-wide fear of terrorism in Boston. Joie Chen reports.
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Boston Alert A Hoax
The series of suspicious devices raising alert in Boston turned out to be an advertising campaign for Cartoon Network. Gov. Deval and Police Commissioner Davis addressed the media.
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Sean Stevens, 28, left, and Peter Berdovsky, 27, react during their arraignment in Charlestown District Court in Boston Thursday, Feb. 1, 2007. (AP Photo/Bizuayehu Tesfaye)
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An electronic device removed from where it had been hanging beneath an overpass in Boston, Jan. 15, 2007. (AP)
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Two members of the Massachusetts Bay Transit Authority police carry a bag of circuit board pieces after a suspicious package containing the boards was detonated by the Boston Bomb Squad near the Sullivan Square subway station, Jan. 31, 2007. (AP)
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Photo Essay
Boston Terror Scare
Electronic devices, allegedly planted as part of publicity campaign, throw scare into the city.
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America On Guard
The Homeland Security Department, the terror alert system, preparedness quiz and more.
Peter Berdovsky, 27, and Sean Stevens, 28, were released on $2,500 cash bond after each pleaded not guilty to placing a hoax device and disorderly conduct for placing an ad found Wednesday at a subway station. They waved and smiled as they greeted people in court.
Outside, they met reporters and television cameras and launched into a nonsensical discussion of hair styles of the 1970s. "What we really want to talk about today — it's kind of important to some people — it's haircuts of the 1970s," Berdovsky said.
Officials found 38 blinking electronic signs promoting the Cartoon Network TV show "Aqua Teen Hunger Force" on bridges and other high-profile spots across the city Wednesday, prompting the closing of a highway and the deployment of bomb squads. The surreal series is about a talking milkshake, a box of fries and a meatball. The network is a division of Turner Broadcasting Systems Inc.
The 1-foot tall signs, which were lit up, resembled a circuit board, with protruding wires and batteries. Most depicted a boxy, cartoon character giving passersby the finger — a more obvious sight when darkness fell.
"It's clear the intent was to get attention by causing fear and unrest that there was a bomb in that location," Assistant Attorney General John Grossman said at their arraignment.
Berdovsky posted video on the Web of him placing the devices around Boston, reported The Early Show correspondent Joie Chen.
The devices were planted in nine other cities, but with far less dramatic results. New York, Los Angeles, Chicago, Atlanta, Seattle, Portland, Ore., Austin, Texas, San Francisco and Philadelphia all had the devices for the past few weeks, Chen reported.
Chicago police said Thursday they questioned two men who posted 20 electronic advertising devices around Chicago as part of the nationwide publicity ploy.
Police Superintendent Phil Cline says the two men haven't been charged. They were both released after questioning.The signs were recovered yesterday from locations around Chicago, including CTA trains, elevated platforms and storefronts
In the Boston case, the men did not speak or enter their own pleas, but they appeared amused and smiled as the prosecutor talked about the device found at Sullivan Station underneath Interstate 93, looking like it had C-4 explosive.
"The appearance of this device and its location are crucial," Grossman said. "This device looks like a bomb."
Some in the gallery snickered.
Outside the courthouse, Michael Rich, a lawyer for both of the men, said the description of a bomb-like device could be used for any electronic device.
"If somebody had left a VCR on the ground it would have been a device with wires, electronic components and a power source," he said.
Boston officials were livid when the devices were discovered.
© MMVII, CBS Interactive Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.



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See all 198 CommentsGive me a break. They know *** well that this was not a hoax. They were not attempting to scare anyone or make anyone think they were planting bombs. They were "planting" circuit boards with lighted cartoon characters on them. Since Osama Bin Laden is a huge fan of "Adult Swim", it's easy to see why people were suspicious of the devices...yeah right. If these "devices" had lighted crucifixes on them, not only would these guys NOT have been arrested, the Religious Right would have been demonstrating to keep the devices in place.
Just when I thought the panic over global warming was the best around, along comes Boston.
We don't need Cartoon Network, we have real live clowns.
ONLY BOSTON authorities went off the deep end, blowing one of the devices up and now because they look like dumb clueless sheep they want revenge on the guys who are responsible for making them look bad.
A lawyer will get them off, when the "hoax" charge comes out in court any idiot- even a Repubicon judge can see this is bogus.
-Lizard
-Lizard
-Lizard
Frankly, I'm a little surprised that more people around the country did not react to these things adversely. This cartoon character shows up rarely on a marginally popular late night cartoon that has a relatively small audience. The people who reported it are definitely not in the ATHF demographic, and were already on edge because they'd just had a bomb scare earlier in the week.
Over-reaction? Perhaps--yet understandable. Badly planned and tasteless publicity campaign? Absolutely.
Let's save the stupid, tasteless ideas for the Superbowl halftime commercials, people!
Boy, Osama sure did a great job. Now all the terrorists have to do is leave an empty box or a shopping bag in the middle of the street and we all wring our hands and blubber like little babies.
This is pathetic.
Is that what you ****wits really believe? It's as if you sit around playing Six Degrees of George Bush desparately trying to connect any negative incident to the Neofascists in the White House. If President Bush made a statement indicating his support for motherhood and apple pie, you loons would immediately decry it as insensitive to people who are allergic to apples and hurtful to couples who are unable to conceive.
Just a GD cartoon? Fine, then Hezbollah just needs to slap a Scooby Doo sticker on their IEDs and we can all ignore the danger.
Honestly, judging by the sensitive nature of the locations where these promo devices were placed, it's almost as if Turner Broadcasting is conducting a dry run for Al Qaeda.
Freedom has been lost in the quest for security. If these same ad boxes have been placed in other cities, why did Boston respond with such fervor? A law must be put on the books to cover such actions....oh, I forgot, it is covered in the Patriot Act. It's gonna come home to us more and more.
I have to disagree with the numerous posts that say, roughly, "It was just a joke" or "Don't blame us for your overreaction." Many of those posts also imply that this is somehow tied to failures of the President, etc.
Stop.
It's NEVER been OK to call in a false alarm. I learned that when I was about 5. It's NEVER been OK to shout "fire" in a theater. Hey, great prank, but people can get trampled and emergency crews might be diverted from a real emergency. The excuse that "it's just a joke" has NEVER been acceptible, not even before 9/11 and the war and this President. Freedom of expression has ALWAYS been balanced against public safety -- inciting a riot is a crime.
Guerilla marketing often is simply an attempt to avoid paying fees for advertising space. But one aspect of paying for a billboard is that the city knows it's an ad. Clearly the people who did this did not have the good graces to tell the cities ahead of time because ***gasp*** they might have to pay minor fines (like for littering). Now they are going to pay... and perhaps people will GROW UP a little.
The blame for the hoax should rest on the shoulders of the Boston police department. They are the ones who started running arround yelling that the sky was falling. Its great that Boston responded so quickly and efficiently (two weeks later,)but if our government is ready to scramble the jets at a drop of a hat then they should be prepared to make some mistakes. We should start using the slogan; better safe than sorry, and just shrug this stuff off when it is obvious that there was no malicious intent.
The most "dangerous" component of the devices was a battery. How much damage could an exploding battery cause in the unlikely event that one did explode?
You have hundreds of gas cylinders are oud every day on the freeway that could cause a hell of a lot more damage than an exploding battery. You want those prohibited, too.
How about tanker trucks full of gasoline?
Or train cars full of toxic chemicals?
Get real.
The same stunt was played out in 9 city's some much larger and some smaller, why was Boston the only one to run around babbling " THE SKY IS FALLING".
I hope they don't allow those idiots to carry guns!!!
Boston turns out to be a city of keystone cops.
For a long time I could not figure out how Ted Kennedy and John Kerry wound up in our Senate, If the people of Boston are any measure of intelligence in Massachusetts I now have my answer.
Doesn't anyone have any sense who are writing in their comments. Where are the other cities? maybe they aren's as conscruable a target as Boston is, or as important to our Nation's history.
The city fathers should try to put the best spin they can on this and hope it all goes away soon.
The city is about to become the butt of every stand up funny man on TV.
Maybe their Senator Kerry knows a few jokes to tell.
I think all this ridiculous hoopla in Boston is the result of a police official with political aspirations trying to make a mountain out of a mole hill for self aggrandizement purposes.
One of the main things that everybody was saying right after 9/11 was that if the American people became scared, then the terrorist had won. I could be wrong, but being parrinoid and thinking that everything and everyone is out to get us is being scared. People need to sit back, chill out and have a sense of humor. People in Boston, chill out. YOU were the only city out of 9 that had ANY problem with this issue. Boston PD, bomb squad and Mass Government officials, shame on you for making such a big deal about all of this.
Love one another.
These guys didn't slap these things on a light pole, or the back of garbage truck. They put them where they would be MOST suspicious and generate the MOST publicity.
Boston is doing it's job to protect the city and they are doing it well. No fines for these guys - jail time.
My mother is intelligent enough to distinguish between a sign and a bomb, than you.
Perhaps your mother is not.......
Perhaps your mother is not.......
Posted by exusmcsgt at 10:19 AM : Feb 01, 2007"
Is your dad bigger than his dad, too???
Sad!
Posted by oleander8 at 10:29 AM : Feb 01, 2007
I made the point that my mother is not so ignorant so as to confuse a sign with a bomb.
Apparently, djberson, considers that to be some type of super-human skill, so perhaps it's a generational view in their family......
Nice grammar. Did you inherit your writing skills from your "intelligent" mother??
MDC7602; you wrote "people are scared of their own shadows anymore." What is THAT supposed to mean?
When I am out walking my dog with a flash light and carrying his shi! in a bag, in Boston, it looks like I could get shot as a terrorist.
Whatever that means. Go get your caveman club and loincloth exusmcsgt so people will understand where you're coming from.
I should have ascertained that you need things presented in an elemental fashion to enable comprehension.
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