Meet Hillary 2.0
Lagorio: Sen. Clinton's Presidential E-Campaign Kicks Off At The Speed Of Broadband
-
Play CBS Video Video Eye To Eye: Hillary Clinton Only On The Web: Sen. Hillary Clinton talked with Katie Couric about her candidacy for president. Clinton also discussed her disapproval of President Bush's Iraq plan.
-
Video Clinton: I'm Very Proud CBS News RAW: Speaking at a book signing in New York, former President Bill Clinton told the audience he will do anything he can to support Hillary's run for the nation's top office.
-
Video Clinton On White House Race A recent CBS poll indicates that Americans may be ready to vote for a woman president, but are they ready to vote for Hillary Clinton? Harry Smith chats with Sen. Clinton about her campaign.
-
-
Sen. Hillary Clinton, D-N.Y., waits for a hearing of the Senate Armed Services Committee on Jan. 23, 2007. She declared online three days earlier that she had started a committee to explore the possibility of a presidential run, and has been campaigning online since. (GETTY)
-
Sen. Hillary Clinton made her presidential campaign debut online, in a video posted at HillaryClinton.com on Saturday, Jan. 20, 2007. (hillaryclinton.com)
-
A reporter in Washington on Jan. 20, 2007, watches Sen. Hillary Clinton announce on her Web site her decision to take the first step toward a 2008 White House bid that could make her the first woman president of the United States. "I'm in. And I'm in to win," the former first lady said in a video on her site. (GETTY)
-
-
Who's Who 2008 Democratic Hopefuls Clinton, Obama and Edwards lead the chase for the Democratic nomination.
-
Photo Essay Hillary Rodham Clinton The Democratic Senator from New York and former first lady sets her sights on the White House.
-
Who's Who 2008 Republican Hopefuls McCain and Giuliani head up the Republican pack chasing the presidency.
"We are still pioneers here — we are still in the first wagons going across the prairies," he said. "So the only people who were out there on the frontier are the bloggers."
And while there were 1.4 million blogs in 2004, 55 million exist now.
In addition to making them job offers, the campaigns — particularly Clinton's and Edwards' — have been reaching out to blogs like MyDD, PoliticalWire and DailyKos for months to establish communications and send news tips.
Early this week, Clinton also advertised on dozens of political blogs — including a couple prominent conservative blogs.
"Her biggest challenge is to prove to people that she is electable. By appealing across a broad spectrum and reaching across a wide swath of the Internet, she is trying to prove that," Goddard said.
Playing Nice with the MSM
According to a December 2006 Pew study, 70 percent of adults use the Internet, which makes 30 percent of potential voters — or donors — who will never see an e-mail from Clinton or read her campaign blog. Add to that percentage a quarter of Internet users who don't have broadband and won't watch streamed videos.
"(The Internet) is not a replacement," Daou said. "The senator will still be going person to person to meet as many people as possible. I see it as an augmentation."
To cover the media bases, she's also doing as much TV as seems humanly possible: Clinton appeared on several morning shows and every network for an evening news broadcast in the days following her announcement of launching a presidential exploratory committee.
"She's actually executing two communications strategies at the same time," Goddard said. While posturing herself on TV as the go-to Democrat opposing Mr. Bush's Iraq strategy, "she's also trying to get the hard core political junkies, and the best way to get those people is not to go on the evening news. It is to go online."
But experts say (and as most frequent social-networking site users know), portraying oneself online is a lot different than in person. Politicians still seem to be ironing out their online personas.
After her Monday evening online question-and-answer session, Clinton got critiqued for seeming too rigid and dry (though she did profess her love for the film "Out of Africa").
David Weinberger, a fellow at Harvard's Berkman Center who has worked on political campaigns, said Clinton is simply using the new medium to get her message out in her traditional way.
"Her way is a very formal, polished TV type of way," Weinberger said. "That's trying to make the Internet the TV. We are far more interested in imperfection online."
By Wednesday evening, Clinton was making larger gestures, scratching her face, coughing and — make yourself at home — pouring herself a glass of water.
So far, the Web activity of '08 candidates has stuck to low-cost self-promotion. But watch for publicity offensives to turn muddy as months pass. Just ask former Sen. George Allen, whose "macaca" comment was caught on tape and posted online by his competitor, Sen. James Webb, D-Va.
"Video and audio are going to be seen a lot more," Goddard said. "These candidates are going to have to be, even when they're in a room with 12 people, aware that they might be speaking to everyone."
Trippi calls this the power of "gotcha," as in "you weren't paying attention, but my (video-equipped) cell phone was."
By Christine Lagorio
© MMVII, CBS Interactive, Inc. All Rights Reserved.
Michelle Obama tells how her role as the First Lady has changed her perspective.





- 1
- 2
- 3
- 4
... - 11
- next
See all 213 CommentsIn Febuary of 2006 when I found out that there was now a Shipping Company involved I knew that if I notified Senator Clinton she would be as alarmed as I was. I will tell you this American Airlines Flight 11 and the Anthrax went through the same house. When the time is right you will find out about how incompetent Bush was!!!
If the Republicans keep ignoring the results of the November, 2006 election, then Hillary will do just fine.
FORMER PRESIDENT BILL CLINTON WAS NOT PERFECT, NEITHER AM I, AND NEITHER ARE YOU, BUT THEN WHO IS? HE SERVED AMERICA VERY WELL. LET US CONTINUE TO SUPPORT AND CONTRIBUTE TO ELECT "THE CLINTON'S" FOR PRESIDENT OF THE UNITED STATES OF AMERICA.
I HAVE NEVER FELT AS EXCITED AND HOPEFUL ABOUT AN UPCOMING PRESIDENTIAL ELECTION AS I FEEL RIGHT NOW. BEFORE SENATOR CLINTON OFFICIALLY ANNOUNCED HER RUNNING FOR PRESIDENT, I HAD BEEN HOPING THAT SHE WOULD BE COURAGEOUS ENOUGH TO TAKE THE GREAT CHALLENGE. NOT THAT I WAS SURPRISED. I MAY NOT AGREE WITH ALL OF SENATOR CLINTON'S POLICIES BUT I STAND BEHIND HER. I PLAN TO CONTINUE SUPPORTING HER CAMPAIGN AND WILL SOON VOLUNTEER MY TIME TO CONTRIBUTE TO WHAT I BELIEVE WILL BE A PRESIDENT TO GO DOWN.... NOT JUST IN HISTORY BUT IN OUR HEARTS AS WELL. SHALOM!!
AWILDA RODRIGUEZ, 39
Posted by GunOwnerDan at 12:01 PM : Jan 26, 2007"
Its worse than you can imagine. The ruling elites of all political stripes send their kids to the same private schools, educate them at the same Ivy League universities, hobnob at the same exclusive clubs, and intermarry until their gene pool is stagnant.
They just divide up on different sides of the aisle like a game of Red Rover to make Americans naively believe their is two sides to the story. Kennedies and Rockefellers? They are all rich and believe they were born to be your masters. America is being led with a ring in its nose.
Posted by skeeter_7164
So you are saying that they should not have gone to the marriage counselor, should not have tried to get the hurtful things out of their marriage, and should not have tried to save their marriage. The purpose for not doing any of these things would be...?
NO MORE BUSHES AND CLINTONS!!
I like Bill Richardson's position on the Second Amendment. He is going to draw some support.
One _dumb_american & dan_with_a_gun need to go hunting with tricky Dicky
Have a good evening
Posted by gdmoore2 at 08:05 PM : Jan 25, 2007
I'm sure she will be on target. She will say whatever you want her to say.
The very sign of a non-leader.
- 1
- 2
- 3
- 4
... - 11
- next
See all 213 Comments