Virtual Reality Spreading In Business

Companies Take Technology From Games To The Office

(AP)  Farm equipment maker Deere & Co., based in Peoria, Ill., is using virtual reality at the Iowa center and its own labs to test-drive products not yet built and make sure the equipment will be easy to maintain.

"These experiences help identify design problems with products or work environments that traditionally might not have been noticed until prototypes were built," company spokesman Ken Golden said. "Our vision in VR is to have only one physical build of our products before we move into production."

Mechanical simulation — which is used, for example, to predict the crashworthiness of a new car design — is a $1.5 billion business and is growing at 10 percent to 12 percent a year, said Marc Halpern, research director at Gartner Inc. He says using virtual reality is less expensive and quicker than building and testing complex prototypes.

Virtual-reality systems gained popularity in the 1980s, but they usually required clunky headsets that produced fuzzy images and a stuttering effect as the computers struggled to spew out the data necessary to create the effect.

Now, advancements in projectors, computer software and graphics cards can produce higher-resolution images, and the computer power needed is cheaper.

Automakers and aircraft makers began using virtual reality and immersive visualization in the early 1990s. The military embraced it at about the same time and has since used it to train pilots and tank operators and to improve the design of aircraft, helmets and uniforms.

Imagery that once required a million-dollar supercomputer can be done with a cluster of desktop computers costing less than $100,000, said Jeff Brum, vice president of development for Fakespace Systems, a Marshalltown, Iowa-based company that sells virtual-reality systems to businesses and researchers.

Monica Schnitger, senior vice president of market analysis for the technology research firm Daratech, said immersive visualization is becoming more widely used by large companies. Prospective owners of power plants and ships have used it to experience what it is like to walk through the control room, for example.

"Simulation of almost any kind usually leads to a better end product, and that's always a good strategic move," Schnitger said.

A nursing institute and a company that handles hazardous materials have expressed interest in using the lab at Wright State for training, said Paul Cashen, president of daytaOhio, the research group that operates it.

Trucking companies are using virtual-reality simulators around the country to train drivers before they take their driving tests.

The virtual cab, which in some cases is attached to a motion platform, enables drivers to practice turning, parking and docking and puts them through driving scenarios in cities, the suburbs and rural areas, said Ron Tarr, a program director at the Institute for Simulation & Training at the University of Central Florida, who has designed applications for the simulators.

Since the technology was rolled out two years ago, more than 450 drivers have used it, at truck depots in Florida, Georgia, North Carolina and Wisconsin. In some cases the virtual reality is a little too real. Some drivers get carsick.

Werner Enterprises, an Omaha, Neb.-based trucking company with 12,000 drivers, sends 30 drivers through a simulator each week to improve their skills. In the simulator, winds blow hard, ice and snow fall, accidents happen and deer run across the highway.

"The drivers love it," said Della Sanders, the company's vice president of safety compliance. "A truck will pass on the other road and they'll wave at them."

[bildooreilly]

maybe they can figure out how to create some virtual customers, the possibilities are virtually endless...

[alphaa10-2009]

Could this explain why Bush has been so critically wrong, rather than virtually right about so many things? An object lesson that "virtual truth" is only a lie by another name, and cannot fool all the people, all the time.

Enough to note that real crime does not pay, and remains an impeachable offense.

We look forward to the mammoth epic, being compiled by Tony Snow, to be titled, "Hotdamnerung-- The Rise and Fall of George Bush".
The entire book is one executive summary of 14 pages-- in PowerPoint format.

[feelfree1]

Re: "Virtual Reality Spreading In Business"

I wonder if the treasonous Bush pirates are using this technology to help them make decisions? This, along with their faithed-based reasoning skills, could really compliment one another.