NEW YORK, Jan. 4, 2007

Expert: Home Prices To Stay Steady In '07

Mark Nash: Neither Buyers Nor Sellers In Driver's Seat; Offers Tips To Both

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  • Real estate expert Mark Nash predicts a stable housing market for 2007.

    Real estate expert Mark Nash predicts a stable housing market for 2007.  (CBS/The Early Show)

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(CBS)  It will be steady as she goes for housing prices in the new year, according to real estate expert Mark Nash.

On The Early Show Thursday, the Chicago real estate broker, author, and syndicated columnist told co-anchor Julie Chen things aren't as bad as they've been portrayed.

"The market, in general, is made up of many local markets," Nash said. "But I think prices are stabilized. In some states, like Texas, we're still seeing a big rise in home appreciation. I was talking to a real estate journalist in Syracuse, N.Y., and he's like, 'Oh, Mark, we're just starting that rise up."

Overall, predicted Nash, "We're gonna be somewhat plateaued, price-wise," though he stressed it's difficult to characterize the nation as a whole.

Nash points out that personal income hasn't kept up with home price appreciation, and that's resulted in prices finally stabilizing.

It's not a buyer's market, Nash says. Buyers perceive that the pendulum swung in one fell swoop from sellers to buyers last year, but in reality, we are in a balanced market, where no one is driving real estate transactions. Prices have flattened or even declined two-to-five percent, but homes that are priced right are still selling within six percent of their asking price, and extremely popular homes still command multiple full-price offers.

Nash says he firmly believes the first half of 2007 will feature many "deferred demand" buyers — those who sat on the sidelines in 2006 with concerns about buying at the top of the market, and those who were struggling with high gas prices. The demand from those buyers may even be strong enough to spur some spotty market frenzy, as we saw in 2004-2005. The last two months of 2006 saw some of the strongest market activity of the year, and that's usually a very quiet time, even in a hot market. Nash feels that activity bodes well for 2007.

Based on all that, what advice does Nash have for buyers and sellers?

BUYERS

  • Don't make low-ball offers: In the current balanced market, making a low-ball offer on a correctly-priced home can backfire and alienate sellers.

    "I think buyers really perceived in 2006 they were gonna be driving the market, which was so contrary to the previous years," Nash said to Chen. "They're like, 'Oh, yeah, we finally have some power,' and sellers, if their home was priced right, they knew it, and they had recent comparables from the last six months. So, you bring in a low-ball offer on a priced-right home, and sellers are going to say, 'No, thank you.' You might alienate them."

  • Beware of home valuation Web sites: "A lot of people have started to go to the Internet to use for home searches," Nash told Chen, " … and it's a great tool. But the biggest problem with the home valuation Web sites at the moment is they rely on public records for recently recorded deeds and mortgages. In some areas of the country, it can take up to six months to have a deed or mortgage recorded. You want up-to-the-minute information, which at this point, the best database for that is your local is the multiple listing service."

    SELLERS

  • Don't utilize incentives: Nash has seen sellers offering to throw in flat-screen TVs, cars, and more to entice buyers. But, he says, buyers aren't buying into these "mark-up to discount" tactics anymore. So, cut to the chase and lower your price up front.

  • Limit the number of open house you have to one every three weeks, tops. Endless open houses speak to desperation. Buyers know this and track it.

    NEW FEATURES EMERGING AS SELLING POINTS

  • Upscale Garages: No longer an out-of-sight, out-of-mind dumping ground, garages are decked out with cabinet and storage systems, durable-but-residential-looking flooring, and even mini-fridges, insulation, heating and air-conditioning.

  • "Snoring Rooms": Smaller, second bedrooms located adjacent to master bedrooms. As the name suggests, the rooms offer relief from a partner's "buzz saw," and is a luxurious alternative to the couch.

  • "Man & Mom Caves": Personal, dedicated spaces for one person in a household, serving as sanctuaries where the person can work on projects or simply chill out without being disturbed.


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    Add a Comment
    by joeito35 January 6, 2007 2:22 PM EST
    Sorry I'm more of an expert that this "individual" will ever be & contrary to his sunshine and puppy dog forecast I can tell you its ugly out there and its going to get uglier. Short sales abound, acres & acres of for sale signs are slowling converting to for rent signs but none of the signs are going away.
    I was victimized by the lies of the realtor when I bought my new build and again when I sold it. The result I am out 65k & renting and I consider myself lucky. I have the ability to buy but I chose not to because prices are still sliding dramatically and I'm not about to buy into a declining market. Buyers are not on the sidelines waiting to "jump in" they are living their lives realizing the American dream is currently corrupted by a middleman monopolistic industry that was the cause of the prices being way out of line. When I buy I will go FSBO and go w/ my credit union that charges none of these fake/surprise fees at closing making the transaction as efficient as possible. I will demand a low ball offer, incentives and coverage of any transaction costs. Housing will be affordable again when guys like this are put out of business and flipping burgers, the only service they are qualified for as experts.
    Reply to this comment
    by joeito35 January 6, 2007 2:10 PM EST
    Sorry I'm more of an expert that this "individual" will ever be & contrary to his sunshine and puppy dog forecast I can tell you its ugly out there and its going to get uglier. Short sales abound, acres & acres of for sale signs are slowling converting to for rent signs but none of the signs are going away.
    I was victimized by the lies of the realtor when I bought my new build and again when I sold it. The result I am out 65k & renting and I consider myself lucky. I have the ability to buy but I chose not to because prices are still sliding dramatically and I'm not about to buy into a declining market. Buyers are not on the sidelines waiting to "jump in" they are living their lives realizing the American dream is currently corrupted by a middleman monopolistic industry that was the cause of the prices being way out of line. When I buy I will go FSBO and go w/ my credit union that charges none of these fake/surprise fees at closing making the transaction as efficient as possible. I will demand a low ball offer, incentives and coverage of any transaction costs. Housing will be affordable again when guys like this are put out of business and flipping burgers, the only service they are qualified for as experts.
    Reply to this comment
    by notoriouspsu January 5, 2007 4:44 PM EST
    "Don't make low-ball offers: In the current balanced market, making a low-ball offer on a correctly-priced home can backfire and alienate sellers."

    This is the worst advice ever. If I was going to be obligating myself to hundreds of thousands of dollars in debt the least of my concerns would be the seller's feelings. Being stuck in a house because it isn't worth what you paid for it is a nightmare. I'd advise you let it be someone else's nightmare.
    Reply to this comment
    by notoriouspsu January 5, 2007 4:42 PM EST
    "Don't make low-ball offers: In the current balanced market, making a low-ball offer on a correctly-priced home can backfire and alienate sellers."

    This is the worst advice ever. If I was going to be obligating myself to hundreds of thousands of dollars in debt the least of my concerns would be the seller's feelings. Being stuck in a house because it isn't worth what you paid for it is a nightmare. I'd advise you let it be someone else's nightmare.
    Reply to this comment
    by buyerboycott January 5, 2007 3:59 PM EST
    Future Home Buyers. LOWBALL, LOWBALL, AND LOWBALL BACK TO 2002 PRICES AT LEAST! You don%u2019t want to alienate sellers? Why not?

    If they take out of the market and rent it out%u2026%u2026. Rents go down.
    Craiglist.org has nine and half pages; 100 listing each for new rental in just one day, yesterday for the city of San Diego. 4 months ago, probably 1 to 2 pages a day, and the rental deals are way sweet!

    If they take it out off the market, and their ARM mortgage explodes%u2026%u2026. more foreclosures. Sweater deals down the line for home prices.

    But they just might be smart enough to realize that they were taking part of one huge Ponzi Scheme, and take your offer.

    Either way you win!

    Don%u2019t buy unless they meet your terms. In the meantime enjoy their sweet rental deals.

    Remember this Buyer: Sellers did not give a *** about you when they were pitting you against other buyers to get the most for their Tulips, oops, homes in the nutty housing boom times. Don%u2019t even consider letting them off the hook. You will get the deal of you life in a year or two! Take that to the ( Bankrupt Subprime) Bank.
    Reply to this comment
    by brooklyner January 5, 2007 2:20 PM EST
    "Don't make low-ball offers: In the current balanced market, making a low-ball offer on a correctly-priced home can backfire and alienate sellers."

    Allienate sellers? So what? For the last five years I don't recall sellers fearing alienating their buyers by asking a ridiculous fortune for their houses.

    This guy is just another Shill from the Real Estate Industrial Complex. Prices are already plummeting in all bubble markets despite the best efforts of the Real Estate Industrial Complex to deny it and distract the public.
    Reply to this comment
    by debtfree5 January 5, 2007 2:01 PM EST
    What a joke. The real estate shills are outright liars! The buyers have the upper hand and soon the slaughter will begin. Don't offer lowball offers to sellers? I won't then, I will wait until they are foreclosed on and lowball the bank.
    Reply to this comment
    by joehawkinson January 5, 2007 12:13 PM EST
    Hey I laughed at this insane "estate expert". He must be out of this world. It can only be another spin attempt by the Real Estate Industry to twist the truth on tanking housing market. Housing has been tanking for the last 9 months and gaining momentum in that, it is not getting better. This so called expert is no more expert than a used car salesman. Do your research and you will see.
    Reply to this comment
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