By

Bootie Cosgrove-Mather /

CBS/ February 11, 2009, 5:48 PM

This Column Is Crooked, Sleazy & Sick

This commentary was written by CBSNews.com's Dick Meyer.

How big will the Democratic wave be?

Professional, non-partisan prognosticators see plenty of signs of a Democratic tidal wave in the House races. But their predictions are somewhat cautious, generally in the range of a Democratic pickup of 25-35 seats.

To put that number in perspective: the Republicans gained 52 seats in the 1994 midterm elections and the Democrats picked up 49 in 1974.

So if the forecast says tsunami, why are the forecasters' numbers relatively small and the predictions cautious?

Part of the answer is that with each election, incumbents become wilier at protecting themselves, especially through the gerrymandering of safe districts exempt from partisan competition.

But another important dynamic is that the political water table has been drained so low by the high volume of parasitic slime in campaigns and in government that it's simply harder for those big waves to form.

"We have become so skilled at making people unpopular that it's hard for anyone to get very involved or invested with candidates," says Harrison Hickman, a Democratic pollster. The main vehicle for making candidates unattractive, of course, is the negative television commercial.

Hickman has the numbers to back up the slow demise of positive feelings about candidates. He tabulated the final, pre-election favorability ratings in all the statewide races he has worked on since 1986, in non-presidential years.

Final Pre-election Favorability Ratings
Midterm Elections
Senate and Governors, 1986-2002


Favorable Ratings

YearWinnerLoser
198656.235.4
199054.431.4
199454.342.3
199851.241.3
200250.143.0



Unfavorable Ratings

YearWinnerLoser
198625.631.0
199025.133.1
199431.035.3
199828.035.3
200234.137.9



Net Favorable

YearWinnerLoser
198630.64.4
199029.3-1.8
199423.37.0
199823.26.0
200216.05.1


In one election after another, candidates – both winners and losers — have gone into Election Day with steadily less support and popularity. No wonder the Founding Fathers didn't want America to have political parties.

Now, an important question: how culpable are negative ads in generating this growing distaste for politics and candidates? Academics are actually divided; some say negative ads foster apathy and disgust, others have found they get voters motivated (negatively) and convey important political information to an otherwise tuned out electorate.

Candidates and consultants aren't in such a pickle. They have no doubt that negative ads work and they use them promiscuously, irresponsibly and viciously.

In this election, official party committees have spent $160 million on negative ads and just $17 million on conventional, positive ads. Negative wins by a 10 to 1 margin.

Don't be misled; there will be much more than $160 million spent assassinating characters this year; that's just the party money and doesn't include the cash laid out by the candidates themselves and various independent groups.

I have probably screened 60 negative ads this year and it's clear to me that this year's crop is the most scurrilous ever. The race-baiting ad run against Harold Ford in Tennessee is the most infamous example, but it is no sleazier than a dozen others I have seen.

One skuzzy ad accuses Democratic House candidate Michael Arcuri in New York of using taxpayer dollars to call a phone sex line. It turns out someone misdialed the state Division of Criminal Justice, which has an almost identical number. Ads run against Bob Casey in Pennsylvania misleadingly use actors to portray people who are supposedly Casey's cronies.

It seems there's very little that desperate candidates can't get away with anymore. And I mean that: this year's ads are simply full of lies and creepy insinuations. A good place to get a feel for the sleaze out there is at factcheck.org, a non-partisan group that monitors political ads for - get this - accuracy. By the way, factcheck.org found that while both parties have behaved poorly, the Republicans have been more outrageous. No surprise there, since they're the ones who are running behind.

Can you imagine blatantly and publicly lying about a rival at work, a nasty Little League coach, a teacher in your kid's school or someone running against you for the school board? Think about what it takes to do something like that. It takes a person who doesn't feel shame or embarrassment.

When it comes to running for high office, there's no shortage of such individuals. So no matter how big the popular wave is that's about to hit Congress, it will be propelled, understandably, more by a desire to wash out the old than a desire to usher in the new.



Dick Meyer is the editorial director of CBSNews.com, based in Washington.

E-mail questions, comments, complaints, arguments and ideas to
Against the Grain. We will publish some of the interesting (and civil) ones, sometimes in edited form.

By Dick Meyer
Copyright 2009 CBS. All rights reserved.
54 Comments Add a Comment
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says:
Yes, our political ads have deteriorated back to the good old days, as has our government. We have lost the consensus of manners, mores, and public decency of those who endured the Depression as children and World War II as adults.

But take heart. In the 19th Century your job would have been one of writing the scurrilous copy rather than reporting on it. Surely this is an improvement over what has actually been the American norm.
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roach9703 says:
Political candidates today have no sense of duty to the system provided by our constitution. Sometimes a negative ad is useful only if it is the truth and relevant to the qualifications for office.
Candidates only work from a formula or a script. Everything is preplanned in a calculated way to manipulate the electorate. Few have the courage to be themselves. Does any candidate ever think that the most important goal in an election is not totally about them, but about protecting the political traditions started by our Founding Fathers? The rewards of the current tactics is ennui and cynicism, and dictatorship by the experts.
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roach9703 says:
Political candidates today have no sense of duty to the system provided by our constitution. Sometimes a negative ad is useful only if it is the truth and relevant to the qualifications for office.
Candidates only work from a formula or a script. Everything is preplanned in a calculated way to manipulate the electorate. Few have the courage to be themselves. Does any candidate ever think that the most important goal in an election is not totally about them, but about protecting the political traditions started by our Founding Fathers? The rewards of the current tactics is ennui and cynicism, and dictatorship by the experts.
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balto_babs says:
The video associated with this story implying that Michael Steele has taken the high road and stopped negative ads is BOGUS!! I live in Maryland and have watched as Steele's ads have become more misleading and nastier over the last few weeks.

It would be refreshing if Steele would speak to the issues, but all he has said so far is that if elected he will make his own decisions. Really??

Steele has supported the Bush administration policies and has recieved $$$$$ fron the Republican party. He has never been elected to public office on his own before (he is our Lt. Gov which is not a separate elected position), but he wants us to believe that he won't be loyal to the folks funding his campaign.

GET REAL MISTER STEELE.
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bluestardad says:
Dictators is that a Washington Dish that Republican Mark Foley was covertly serving the Congressional pages, Or Is that a Texas Style potato dish that the Bush administration has been feeding the American people for the last few years? Served with a side order of Stay the Course.
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onesoldier1 says:
To all those writing obsessively hateful comments about Kerry (on this site and others)
Remember this:

1) Kerry didn't send U.S. men and women to war on false pretenses.

2) Kerry didn't cut veterans' benefits.

3) Kerry didn't shrug when asked about lack of proper armor and equipment.

4) Kerry's a combat war veteran for godsakes!

5) Bush never saw combat, would never send his own children to combat, and makes no apologies for ANY of his mistakes and callousness.

So who REALLY hates the troops.

Honest to God, republicans. What the hell's wrong with you? Why would you respect a former cheerleader and an AWOL frat boy over a combat veteran?
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shingles1 says:
Singme2080 said "As of John Kerry why has the fact he was pardoned by Jimmy Carter never been mentioned? Does anyone remember what he was pardoned for???"

No one remembers because it never happened.

The rumor comes from a website called rumormillnews.com. Sounds pretty reliable.
And as the author of this rumor admits, its all just a theory. A theory that rests upon the idea that 1) Kerry was dishonorably discharged (which is untrue) and that 2) Carter's pardon of draft dodgers would also cover those who were dishonorably discharged. Item 1 plus item 2 equals the rumor.

The magic of google.

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onesoldier1 says:
One_American:

What's the PLAN from the Democrat's?

Tell you what buddy, I'll be happy to lay out their plan in detail if you tell me WHAT IS CHIMP JR'S PLAN!!!

The "war on terror's" in Afghanistan, not Iraq.
Ignoring Korea the last SIX YEARS led to the bomb. Domestic needs in America are being neglected and/or TOTALLY ignored.

What's Bush's plan? Oh yeah, it's top secret.

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ibcrazybones says:
I think our political system is broken beyond repair. Really, does anyone out there have a realistic way to fix it? Very depressing...
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singme2080 says:
I have watched so many negative ads I have decided I can't decide which crook I want to pick my pocket for the next 2 years. I am 76 and for the first time since I have been old enough I will not vote. They all make me sick.

As of John Kerry why has the fact he was pardoned by Jimmy Carter never been mentioned? Does anyone remember what he was pardoned for???
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