Author Courts Book Clubs And Boosts Sales

Romance Novelist John Shors Makes Personal Calls And Visits To Book Clubs

(CBS)  Alone in his car, on a dark Denver street, John Shors is calling a woman he doesn't know, about to speak to a living room full of women.

The women are gathered around the speakerphone because Shors is the guest of honor, CBS News The Early Show co-anchor Harry Smith reports. Their book club is getting a rare treat: A one-on-one conversation with the author whose book they just finished reading.

Shors is quite the ladies' man. This is the third book club of the day. He called a group in Illinois during lunch, joined a group of sorority sisters for dinner in Denver, and finds himself now in his car, with women in California on the phone.

Shors is the author of "Beneath A Marble Sky," a romantic novel about the building of the Taj Mahal. The book got decent reviews, but didn't sell much until he added a note to the paperback edition.

"I came up with the idea of putting the letter in the back of the paper back, with my e-mail address, and inviting book clubs to invite me to their evenings," Shors explains.

That was 200 book clubs ago.

"I started getting inundated, and now I am getting 5 or 6 requests a day," Shors says. "I'm booking out til '08."

"Beneath The Marble Sky" is written from the perspective of a princess and tells the tale of her forbidden love. He's writing the book about a woman, from the first person.

"Yeah, it was difficult writing from the first person as a 17th century Indian princess for a guy from Iowa, but it was just sheer perseverance and stubbornness," Shors says.

That same perseverance and stubbornness is driving sales of about 1,000 a week. Shors simply refused to let a book he spent five years writing, die on the shelf.

"I'm just trying to do my tiny small part to make reading fun again, on a group level. And this is what I can do to do that so I'm trying," Shors says. Getting famous from it is "a nice fringe benefit," he adds.

His wife and family don't seem to mind. They know it's going to take time, but daddy may have found a new way to the best-seller list.

[connapa]

Unfortunately, in this day and age, its all about marketing. If Shakespeare was around today, he would have likely died in obscurity.
Its unfortunate that true talent has to devise ways to get noticed that may not be conventional.

[mickeyjay31-2009]

Now, this is what I call good old America ingenuity! If you can't climb the mountain straingt on, head around the other side. In a time when we have Republicans and Democrats killing each other, Ann Coulter is not sure exactly where she's supposed to vote (So, how many dumb blondes does it take to get lost on the way to the polls?), and George W waites for Mexico to try and retake the Alamo, this is a wonderful story. I think it shows aspiring writers there is more than one way to pen a novel. Thanks you guys. I needed something positive to pick up my day.

[a8m3h]

DO I EAT WORMS, OR JUST SAY "I'M SORRY?"
GOT MY ARTICLES & PEOPLE MIXED UP.

[a8m3h]

I clicked unto a comment, about what John Shors did to Harry Smith... Now, I like Smith even back to when he had hair, so the article intrigued me... It was nothing, which goes to show you, IT IS WHAT YOU SAY, NOT WHAT YOU DO.. SHAME...