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NASHVILLE, Tenn., Oct. 26, 2006

Rove Protégé Behind Racy Tennessee Ad

Controversial RNC Ad Against Harold Ford Jr. Produced By Rove Consultant

  • Play CBS Video Video GOP Ad Attacks Harold Ford Jr.

    The Tennessee senate race is one of the most competitive in this year's mid-term elections. This ad attacks Democrat Harold Ford Jr. and was paid for by the Republican National Committee.

  • Video Do Political Ads Work?

    What kind of impact do political ads actually have on voters? Hannah Storm poses that question to political correspondent Gloria Borger and advertising critic Barbara Lippert.

  • Video Celebrities In Political Ads

    A senate race in Missouri is suddenly the talk of the nation because of a TV ad featuring Michael J. Fox. Cynthia Bowers reports that more celebrities are backing candidates.

    • Rep. Harold Ford Jr., D-Tenn., left, and Republican Senate candidate Bob Corker are engaged in a contentious campaign that was further ignited when the Republican National Committee sponsored an ad featuring a sexually suggestive white woman talking about Ford.

      Rep. Harold Ford Jr., D-Tenn., left, and Republican Senate candidate Bob Corker are engaged in a contentious campaign that was further ignited when the Republican National Committee sponsored an ad featuring a sexually suggestive white woman talking about Ford.  (AP / CBS)

    • Democratic candidate for Tennessee Harold Ford Jr. is trying to become the state's first black senator since Reconstruction.

      Democratic candidate for Tennessee Harold Ford Jr. is trying to become the state's first black senator since Reconstruction.  (AP Photo)

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  • Interactive Campaign 2006

    Complete coverage and analysis of Senate and key House races, plus gubernatorial elections.

(CBS/AP)  A protégé of White House political guru Karl Rove produced the controversial Republican National Committee ad targeting Tennessee Democratic Senate candidate Rep. Harold Ford Jr., that some have called racist, CBS News has learned.

The ad, in which a white woman with blonde hair and bare shoulders looks into the camera and whispers, "Harold, call me," and then winks, was produced by Scott Howell, the former political director for Rove's consulting firm in Texas.

The RNC ad doesn't mention that "Harold" is black, but the NAACP and others have complained the commercial makes an implicit appeal to deep-seated racial fears about black men and white women.

The race between Ford Jr. and Republican Bob Corker is among the most competitive and nasty U.S. Senate races in the nation. But it didn't just happen with a racially-charged ad from Republicans, reports CBS News national correspondent Byron Pitts.

The Democrats struck first weeks ago by playing the class card in an add which states that Corker's "personal income grew by 40 percent to $11 million."

Howell is no stranger to controversy. He was media consultant for Sen. Saxby Chambliss when his campaign ran an ad showing a picture of then-Democratic Sen. Max Cleland, who lost his legs in the Vietnam War, alongside Osama Bin Laden and Saddam Hussein.

He also produced an ad for Oklahoma Sen. Tom Coburn that accused Democrat Brad Carson of being soft on welfare while showing two black hands counting cash.

Howell also worked for Republican Jerry Kilgore in last year's Virginia gubernatorial race when Kilgore ran an ad saying that Gov. Tim Kaine wouldn't have used the death penalty against Hitler.

Race was always an element of the Tennessee contest as Ford seeks to become the first black man elected to the Senate from the South since Reconstruction. The issue slammed into the public consciousness this week with the latest ad.

Watch RNC political ad attacking Harold Ford Jr.
"I've not met any observer who didn't immediately say, 'Oh my gosh!' It was a race card," said Vanderbilt University professor John Geer, an expert on political attack ads.

The goal of the ad is to persuade people who don't like Ford — and who might have been thinking about sitting at home this election — to vote, reports CBS News correspondent Gloria Borger.

The RNC has taken the ad off the air after a five-day run. However it was still appearing on at least one TV station in Chattanooga — WRCB-TV — as of Wednesday. The station was still airing the ad because it did not want to run the GOP's replacement commercial. The new ad says Ford "voted to recognize gay marriage" and "wants to give the abortion pill to our schoolchildren," reports the Nashville Tennessean.

Hilary Shelton, director of Washington bureau of the National Association for the Advancement of Colored People, said the ad plays off fears some people still have about interracial couples.

"In a Southern state like Tennessee, some stereotypes still exist," he said. "There's very clearly some racial subtext in an ad like that."

The RNC, which paid for the ad, denied that it had any racial subtext. Party chairman Ken Mehlman said it was produced by an independent organization, in accordance with campaign finance law, "without the knowledge, the participation, the advice, the approval or the involvement of either the national party or the campaign."

Continued



©MMVI, CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.
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by roach9703 October 28, 2006 4:10 PM EDT
The Republicans are destroying themselves with this kind of behavior in Tennessee. What they should be taking about is the different approaches each candidate takes to government. Yes, it seems to me that the race and *** card are being dealt in Tennessee, and this strategy may prove decisive in Ford's favor.
The Republican candidate seems tired, while Ford looks fresh, very well informed, verbally adroit,clean cut and seemingly ready to take America in a new direction,... well like Obama.
Reply to this comment
by roach9703 October 28, 2006 4:09 PM EDT
The Republicans are destroying themselves with this kind of behavior in Tennessee. What they should be taking about is the different approaches each candidate takes to government. Yes, it seems to me that the race and *** card are being dealt in Tennessee, and this strategy may prove decisive in Ford's favor.
The Republican candidate seems tired, while Ford looks fresh, very well informed, verbally adroit,clean cut and seemingly ready to take America in a new direction,... well like Obama.
Reply to this comment
by roach9703 October 28, 2006 4:08 PM EDT
The Republicans are destroying themselves with this kind of behavior in Tennessee. What they should be taking about is the different approaches each candidate takes to government. Yes, it seems to me that the race and *** card are being dealt in Tennessee, and this strategy may prove decisive in Ford's favor.
The Republican candidate seems tired, while Ford looks fresh, very well informed, verbally adroit,clean cut and seemingly ready to take America in a new direction,... well like Obama.
Reply to this comment
by mh4cbs1 October 28, 2006 2:31 AM EDT
Hey Katie!

Why do you ONLY call it 'Class War' when hard working average citizens simply point out how unfair the Bush "tax cuts for the rich" have been? Or complain that they are sick and tired of being hammered by the Bush administration?

Why won't you call it "Class War" when Bush tries to destroy Social Security? When corporations send thousands of good jobs overseas? Why is it not 'Class War' when the minimum wage is around $5/hr for the last twenty years? Or when some Bush Billionares scheme to dismantle the inheritance tax (once advocated FOR by the likes of Andrew Carnegie)?

Why isn't it called 'Class War' when the super wealthy pay only about HALF the tax rate on their millions in investment income than I pay on my middle class wages?

Why is it only called 'Class War' if someone mentions the truth about whats going down on us?

Huh Katie? Huh?
Reply to this comment
by sassymaxx October 27, 2006 8:17 PM EDT
I CAN'T TAKE YOUR POP QUIZ BECAUSE
WHILE I THINK THE DEMOCRATS CAN WIN
THE GOP WILL STEAL THE ELECTION AGAIN. THEY HAVE A LOT OF TRICKS UP THEIR SLEEVES.
PLEASE HAVE MARK CRISPIN MILLER ("FOOLED AGAIN: HOW THE RIGHT STOLE THE 2004 ELECTION AND WHY THEY'LL STEAL THE NEXT ONE TOO") ON AGAIN, AND AGAIN IF YOU COULD, WE NEED TO SAVE OUR DEMOCRACY.
Reply to this comment
by CountBezukhov October 27, 2006 7:25 PM EDT
Okay, I see why there are so many multiple postings of the same message here; no doubt I've done the same, now. When one hits the "Publish" button, nothing happens, at least on the browser I'm using. I'm betting, though, that somewhere in internet ether all those attempts are stacked up, waiting to appear simultaneously. Sorry about that.

Yours truly,

John Mayer
Reply to this comment
by CountBezukhov October 27, 2006 7:05 PM EDT
Well, I, for one, didn't think of he ad as racist; I thought the Repubs were casting Ford as an immoral playboy, which probably would be the more damning portrayal in Bible-thumping Tennessee. Quite possibly Howell actually did MEAN to arouse Southern racism, but, if so, the stereoptypes Ms. Shelton speaks of were those applied to the WHITE Tennessean. I don't think the average Tennessean regards Ford's race as important in any way but as a historical milestone; after all, he's already done better than white native son Al Gore did here six years ago. Even if there is more racism here than I recognize I still can't see it being a factor. Ford himself has complained that adversaries have had to darken his image to make him appear more black; as far as pigment goes he's black in name only. Unfortunately, he's also a Democrat in name only.

I'm not voting for the Black guy OR the White guy this year. I'm voting for the Green guy.

John Mayer
Reply to this comment
by CountBezukhov October 27, 2006 7:04 PM EDT
Well, I, for one, didn't think of the ad as racist; I thought the Repubs were casting Ford as an immoral playboy lacking in family values, which probably would be the more damning portrayal in Bible-thumping Tennessee. Quite possibly Howell actually did MEAN to arouse Southern racism, but, if so, the stereoptypes Ms. Shelton speaks of were those applied to the WHITE Tennessean. I don't think the average Tennessean regards Ford's race as important in any way but as a historical milestone; after all, he's already done better than white native son Al Gore did here six years ago. Even if there is more racism here than I recognize I still can't see it being a factor in this race. Ford himself has complained that adversaries have had to darken his image to make him appear more black; as far as pigment goes he's black in name only. Unfortunately, he's also a Democrat in name only.

I'm not voting for the Black guy OR the White guy this year. I'm voting for the Green guy.

John Mayer
Reply to this comment
by bluestardad October 27, 2006 6:45 PM EDT
Guys you can feel it in the air there is an awakening of the American Electorate and we are the sleeping giant our oppressors have feared all this time. We need to make sure that we take someone to the poles on Election Day. Americans will vote against this administration in so great of numbers that Carl Rove%u2019s election stealing programmers cannot up date the election theft code fast enough to stop the landslide victory.
Reply to this comment
by TennMom1 October 27, 2006 5:56 PM EDT
Pardon my indelicate language, but what in the hell is the "class card", other than a catchy phrase that reporter Byron Pitts invented to justify the Republcans' attacks on Ford? Pitts throws out a misleading tidbit, alleging, "The Democrats struck first weeks ago by playing the class card in an add (sic) which states that Corker's "personal income grew by 40 percent to $11 million."

Perhaps investigative reporting is not Mr. Pitts forte. If it were, he would have discovered that the "first strike" by the Ford campaign had nothing at all to do with class warfare. It did have everything to do with the fact that Mr. Corker's great wealth was amassed during his tenure as Chattanooga's mayor, and the fact that he used his office and influence for his own financial gain.

That is not "playing the class card", it is telling the truth. CBS could use some unbiased reporters who know the difference.

Reply to this comment
by October 27, 2006 5:40 PM EDT
Sorry for the triple posting above. Not sure what happened there.
Reply to this comment
by October 27, 2006 4:38 PM EDT
They refer to it as a "racy ad" not a **racist** ad. Uh, big difference, guys. Racy: a flash a cleavage, a little tittilating. Not such a big deal. Racist: bigoted, hate-filled, oppressive, discriminatory.

Now, why woudl CBS News confuse the two? Don't you guys know the difference? Or is someone trying to downplay the seriousness of this offensive ad?
Reply to this comment
by October 27, 2006 4:37 PM EDT
They refer to it as a "racy ad" not a **racist** ad. Uh, big difference, guys. Racy: a flash a cleavage, a little tittilating. Not such a big deal. Racist: bigoted, hate-filled, oppressive, discriminatory.

Now, why woudl CBS News confuse the two? Don't you guys know the difference? Or is someone trying to downplay the seriousness of this offensive ad?
Reply to this comment
by October 27, 2006 4:37 PM EDT
Talk about burying the lead. Did anyone notice this CBS News headline? They refer to it as a "racy ad" not a **racist** ad. Uh, big difference, guys. Racy: a flash a cleavage, a little tittilating. Not such a big deal. Racist: bigoted, hate-filled, oppressive, discriminatory.

Now, why woudl CBS News confuse the two? Don't you guys know the difference? Or is someone trying to downplay the seriousness of this offensive ad?
Reply to this comment
by frankzee1 October 27, 2006 4:05 PM EDT
Have you all had enuff?????? YET?????
Reply to this comment
by bluestardad October 27, 2006 2:24 PM EDT
CALL TO AMERICAN VOTER
STAY FOCUSED AMERICA IT IS ABOUT TO GET TOUGH. WE HAVE A FEW MORE DAYS OF INTENSE ATTACK ADS, SMOKE SCREENS, DIVISION OF ELECTORATE, DECEPTION, MISREPRESENTATION, AND LIES, TO ENDURE BEFORE WE CAN UNCOVER THE ELECTION FRAUD, RECOUNT THE VOTE, AND THROW THESE CRIMINALS OUT OF OFFICE. THEN WE CAN START HEALING AMERICA.
Reply to this comment
by lily_ayanami October 27, 2006 1:59 PM EDT
Is it any wonder why (a) people have less trust in the government and (b) people are reluctant to go vote? All that negativity and voters are going to feel like they're losing in the end.
Reply to this comment
by bozly54 October 27, 2006 1:34 PM EDT
Rove and his personal brigade have raised the sleeze to personal art forms and with NO mind nor conscience as to how destructive to the nation it is for ALL/EVERYTHING is "fair game" as far as he and his are concerned and he serves the current GOP (no doubt accounts for why Scooter became the "fall guy" in the Plame gambit even thou Karl was in on the whole shabanging and out to slime the Wilsons from the git-going of that "episode"..just one of many and done shamelssly for that is his "job" !!!) THe public on the other hand clamors THEY are tired but like WHOA folks, if so tired and so many claim it a "turn-off"...uh, why are these sleeze ads so very effective...They play to base inner prejudices and fears and where outwardly, folks CLAIM elsewise, well, innate tendencies show up in their vote patterns so it will continue, unfortunately.
Reply to this comment
by gastonsa October 27, 2006 1:18 PM EDT
Why not report on Harold Ford's response ad to this negative commercial. He has very effectively positioned himself above the fray. In fact, his response is in good tastes and quite frankly shows he has more character than those who have attempted to attack him.

Signed, Disgusted with the GOP
Reply to this comment
by gastonsa October 27, 2006 1:18 PM EDT
Why not report on Harold Ford's response ad to this negative commercial. He has very effectively positioned himself above the fray. In fact, his response is in good tastes and quite frankly shows he has more character than those who have attempted to attack him.

Signed, Disgusted with the GOP
Reply to this comment
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