NEW YORK, Oct. 10, 2006

'Lacing Up For The Cure'

New Balance Collection Benefits Komen Foundation

  • Play CBS Video Video Pink For A Week

    As part of the breast cancer awareness series "Pink for a Week," Rene Syler presents New Balance's "Lace Up for the Cure" product line. Sales of these products benefit the Susan G. Komen Foundation.

  • Video Trading Golden Gloves For Pink

    Melissa Hernandez, a former Golden Gloves champion, trades in her golden gloves for pink ones in today's Pink for a Week feature.

    • New Balance The Early Show's "Pink for a Week" breast cancer awareness series."/>

      New Balance "Lace Up for the Cure" products featured Tuesday, Oct. 10, 2006, during The Early Show's "Pink for a Week" breast cancer awareness series.  (CBS/The Early Show)

    • New Balance The Early Show's "Pink for a Week" breast cancer awareness series."/>

      New Balance "Lace Up for the Cure" products featured Tuesday, Oct. 10, 2006, during The Early Show's "Pink for a Week" breast cancer awareness series.  (CBS/The Early Show)

    • New Balance The Early Show's "Pink for a Week" breast cancer awareness series."/>

      New Balance "Lace Up for the Cure" products featured Tuesday, Oct. 10, 2006, during The Early Show's "Pink for a Week" breast cancer awareness series.  (CBS/The Early Show)

    • Sales of New Balance's

      Sales of New Balance's "Lace Up for the Cure" collection messenger bags and other products benefit the Susan G. Komen Breast Cancer Foundation.  (New Balance)

    •  (CBS/The Early Show)

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(CBS)  Featured on day two of The Early Show's "Pink For a Week" breast cancer awareness series were products from New Balance's "Lace Up for the Cure" line.

New Balance is using the product line to raise money for the Susan G. Komen Breast Cancer Foundation. One hundred lucky visitors to the plaza went home with messenger bags, plus other giveaways from New Balance.

The company will donate up to $175,000 to the Komen Foundation.

Working through a network of Affiliates and events like the Komen Race for the Cure®, the Komen Foundation is fighting to eradicate breast cancer as a life-threatening disease by funding research, education, screening and treatment projects in communities around the world.

Here's a look at some of the other New Balance products that were displayed Tuesday morning on The Early Show:

- Long Sleeve Co-Survivor Tee
- New Balance Whisk Pant
- Maroon Ramble Jacket
- Running Shorts
- All About Town Hoodie
- Running Shoes
- Sequel Short
- Tonic Top
- Harlow Capri Pant
- Vigor Short Sleeve Top
- Lace Up Quarter Sock
- Lace Up Sunglasses
- New Balance Messenger Bags


Click here to find more products that benefit the Komen Foundation.

©MMVI, CBS Broadcasting Inc. All Rights Reserved.
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