Early Show Goes 'Pink For A Week'

By: Michelle Singer

For the third consecutive year, The Early Show is doing its part to help beat breast cancer with our special "Pink for a Week" series in honor of breast cancer awareness month.

For the next five days, we are spotlighting a breast cancer charity each day and are giving away items that benefit that charity.

Below, you'll find information on the items shown during The Early Show and how you can purchase them.

Monday: The series kicked off with a giveaway of pink boxing gloves and boxing key rings donated by Everlast that benefit the Breast Cancer Research Foundation (BCRF).

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BCRF Pink Buys

Tuesday: Featured on day two of our special breast cancer awareness series was New Balance's "Lace Up for the Cure" product line, including messenger bags. New Balance is using the line to raise money for the Susan G. Komen Breast Cancer Foundation. One hundred lucky visitors to the plaza went home with one of the great bags, plus other giveaways from New Balance.

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New Balance's "Lace Up for the Cure" Products

Komen Marketplace

Wednesday: Audience members who came out to the Plaza went home with pretty pink totes and chenille lounging jackets. The "Think Pink" items were donated by Red Envelope to benefit the Entertainment Industry Foundation's Women's Cancer Research Fund.

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Thursday: Day four of "Pink for a Week" continued with items from Sleepyheads.com. Items purchased from its Shop Pink for a Cure page benefit Breastcancer.org.

There are several designers involved with the "Shop Pink" collection, and today, audience members visiting the plaza recieved one of two different styles of cozy pajamas from Frankie & Johnny.

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Friday: KitchenAid's "Cook for the Cure" collection was featured on the plaza, and lucky audience members received the line's mini chef's chopper. All items in the collection are pink or have pink banding in honor of breast cancer awareness and benefits the Susan G. Komen Breast Cancer Foundation.

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Saturday: To wrap up "Pink for a Week," SpongeBob SquarePants visited the plaza to introduce and giveaway the all-new, limited-edition SpongeBob PinkPants Ty Beanie Baby to audience members on the plaza. Nickelodeon and Ty are donating profits from the sale of the Beanie to breast cancer charities.

Saturday: The audience on the plaza for The Saturday Early Show were treated to pink bagels for breakfast. Panera Bread is helping in the fight against breast cancer by offering the specially created Pink Ribbon bagels in all of its nearly 1,000 bakery-cafes during National Breast Cancer Awareness Month.

During October, Panera is donating a portion of the proceeds from each Pink Ribbon Bagel sold to a variety of breast cancer causes, including the Susan G. Komen Breast Cancer Foundation and Y-ME National Breast Cancer Organization.

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If you weren't able to visit with The Early Show on the plaza for the fun and giveaways, you are invited to put on some pink, kick up your heels, turn on your computer and click away as you shop for a very good cause.

Join The Early Show in hoping for the day when pink is once again just another pretty color.

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