February 11, 2009 5:55 PM
- Text
Has Our Man In London Seen The Future?
(CBS)
By CBSNews.com London producer Tucker Reals.
I got an e-mail last week from the public relations department of a British company called Dyson. It asked: "What can you do in the toilet in 10 seconds?" Curiosity drives this profession, and it got the better of me very quickly.
Dyson being in the home care sector, I had visions of a miracle device allowing me to clean my toilet in 10 seconds, preferably without touching it, as I dialed the press liaison's number at the bottom of the e-mail. She apologized, but said she could reveal nothing.
So, walking down a small alley in London's fashionable Soho neighborhood this morning, on my way to a basement warehouse for the Dyson unveiling, I was eager — and all the more so for having been promised an opportunity to try out the mysterious new device myself.
James Dyson is familiar in this country for about a decade of television commercials promoting his popular vacuum cleaners.
He's been inventing for most of his adult life. His bagless "cyclone" system vacuums started storming the market in the early 1990s. They began making headway in the U.S. market about two years ago.
Dyson decided to produce the machines himself in 1983, after big manufacturers decided the product would cut too much into bag sales.
Prior to the vacuum, Dyson designed the "Truckboat" in 1970, a cross between a pickup truck and a whaler, and then the "Ballbarrow," a wheelbarrow that rolls on a giant plastic ball to avoid cutting a groove in your yard and to be more maneuverable. Both were successful.
More recently Dyson hit the laundry market with a washing machine that attempts to simulate the most effective method of getting your clothes clean — hand-washing. The dual drums of the Dyson machine rotate in opposite directions, "stretching" the dirt out of fabric.
Now, back to the future.
Dyson stepped onto a stage in front of about 30 eager technophiles and journalists.
"Welcome to this subterranean studio, and, oh, excuse me…" he said, before disappearing behind a door in the stage labeled with the familiar man/woman emblem of all public toilets.
One artificial flush sound later, he emerged, walked to a fishbowl next to the stage, and dipped his hands in the water. He then dried them using a typical push-button blow dryer mounted on the wall, as a digital clock ticked away 30 seconds.
"Well, they're still a bit wet," he said with a frown.
To the other side of the stage, and another fishbowl. At this point one of his assistants turned a panel in the wall and revealed Dyson's latest brainstorm, the Airblade.
Dyson stuck his hands in, pulled them back out, slowly, 10 seconds to be exact, and proclaimed them to be completely dry.
The Airblade uses two, flat, sheet-like jets of air, coming from either side of your hands and allegedly blowing at 400 mph, to squeegee your hands dry with air pressure. It's sort of like the mammoth blow-dryers at the end of a carwash.
I got an e-mail last week from the public relations department of a British company called Dyson. It asked: "What can you do in the toilet in 10 seconds?" Curiosity drives this profession, and it got the better of me very quickly.
Dyson being in the home care sector, I had visions of a miracle device allowing me to clean my toilet in 10 seconds, preferably without touching it, as I dialed the press liaison's number at the bottom of the e-mail. She apologized, but said she could reveal nothing.
So, walking down a small alley in London's fashionable Soho neighborhood this morning, on my way to a basement warehouse for the Dyson unveiling, I was eager — and all the more so for having been promised an opportunity to try out the mysterious new device myself.
James Dyson is familiar in this country for about a decade of television commercials promoting his popular vacuum cleaners.
He's been inventing for most of his adult life. His bagless "cyclone" system vacuums started storming the market in the early 1990s. They began making headway in the U.S. market about two years ago.
Dyson decided to produce the machines himself in 1983, after big manufacturers decided the product would cut too much into bag sales.
Prior to the vacuum, Dyson designed the "Truckboat" in 1970, a cross between a pickup truck and a whaler, and then the "Ballbarrow," a wheelbarrow that rolls on a giant plastic ball to avoid cutting a groove in your yard and to be more maneuverable. Both were successful.
More recently Dyson hit the laundry market with a washing machine that attempts to simulate the most effective method of getting your clothes clean — hand-washing. The dual drums of the Dyson machine rotate in opposite directions, "stretching" the dirt out of fabric.
Now, back to the future.
Dyson stepped onto a stage in front of about 30 eager technophiles and journalists.
"Welcome to this subterranean studio, and, oh, excuse me…" he said, before disappearing behind a door in the stage labeled with the familiar man/woman emblem of all public toilets.
One artificial flush sound later, he emerged, walked to a fishbowl next to the stage, and dipped his hands in the water. He then dried them using a typical push-button blow dryer mounted on the wall, as a digital clock ticked away 30 seconds.
"Well, they're still a bit wet," he said with a frown.
To the other side of the stage, and another fishbowl. At this point one of his assistants turned a panel in the wall and revealed Dyson's latest brainstorm, the Airblade.
Dyson stuck his hands in, pulled them back out, slowly, 10 seconds to be exact, and proclaimed them to be completely dry.
The Airblade uses two, flat, sheet-like jets of air, coming from either side of your hands and allegedly blowing at 400 mph, to squeegee your hands dry with air pressure. It's sort of like the mammoth blow-dryers at the end of a carwash.
- 1
- 2
- Next Page »
-
Tucker Reals
Tucker Reals is a senior news editor and overnight site editor for CBSNews.com, based at CBS News' London bureau.
Popular Now in SciTech
- Apple iPad 3 rumors: thicker, sharper, coming soon
- Retro Duo will play your old Nintendo games
- Tesla's Model X: Finally, an electric car we all want
- Obama's 2012 campaign playlist now on Spotify
- FBI releases Steve Jobs background report
- iPad 3 mini on the way, says analyst
- Apple iPad 3 rumors resurface, sources say March release
- Hackers release Symantec pcAnywhere source code
- Apple iPhone 5 rumors, reports say June release
- Apple faces $1.6 billion iPad trademark lawsuit
- Ethical iPhone 5 petitions head to Apple stores
- Facebook graffiti artist David Choe, from homeless to millions
- Scientists say online dating doesn't work
- Apple supplier Foxconn hit by hackers
- Anonymous breaks into Assad's server
- Apple iPad 3 rumors, let's get real
- Shocking Stats on Texting While Driving
Latest CBS News Headlines
on Facebook
on CBS News
- APNewsBreak: Susan Powell case called 'murder'
- Greek premier: Default would lead to "chaos"
- CA man accused of killing Chihuahua with golf club
- Mo. teen described as thrill killer by prosecutors
on Facebook
- Adele sings a cappella for Anderson Cooper
- Josh Powell had "incestuous" images on his home computer, authorities say
on CBS News






