NEW YORK, Aug. 9, 2006

'Fake' Voices Are Big Business

Automated Answering Systems In High Demand Despite Unpopularity With Public

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    When you call a customer-service number, chances are you spend a lot of time dealing with an automated phone system. Sharyn Alfonsi reports on how to get help from a real person instead of a "voice."

  • People gather near a kiosk at a trade show geared toward the automated answering service industry.

    People gather near a kiosk at a trade show geared toward the automated answering service industry.  (CBS)

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(CBS)  Amid the chaos at New York's Penn Station, one employee is chipper and courteous 24 hours a day.

It's "Julie," the automated voice of Amtrak. She helps callers navigate the railroad's electronic answering system with spunk. Callers have given "Julie" a 90 percent approval rating, meaning she's a star in the automated world — and clearly, an exception, reports CBS News correspondent Sharyn Alfonsi.

Unfortunately, neglect is the rule. One home video depicts a cable repairman sleeping on the job. Why? He called his own company's support line, then fell asleep on the customer's couch waiting.

"I call it a customer death spiral," says Paul English, creator of gethuman.com. English's Web site has a long list of companies and "secret shortcuts" to get a real person on the phone quickly.

"The guys who ran the call centers would call or e-mail me and say what you're doing is bad," English recalls.

Five states are now considering legislation to regulate automated phone systems. But the guys who make those systems want everyone to hold on.

Enter Paul Payton. He earns a living telling callers to be patient.

Instead of a source of aggravation, Payton sees himself as useful.

"I'm providing a service," he says.

It's a service many companies want — the industry has quadrupled in five years. CBS News attended a trade show this week at which "virtual agent" voices were sold and awards were given to the "most popular" fake agents.

One participant tells Alfonsi he's a big fan of "Julie."

"We're trying to build a relationship," he says.


©MMVI, CBS Broadcasting Inc. All Rights Reserved.
Add a Comment
by john19482 August 10, 2006 12:24 AM EDT
Fake voices are not big business to the public that are being FORCED to listen to them.
Reply to this comment
by john19482 August 10, 2006 12:23 AM EDT
This was a great newscast article. It lacked the
special effects of posting this:

gethuman.com

You said it, but, every listener in my household did not get it and the tv was up very high to hear the newscast.

This subject is a very special subject. You stated that the industry has more than quadroupled its existance. Well, remember that you are talking about companies - not the people who have to listen the super aggrevating message on the telephone. Legislation should absolutely abolish any and all such answerings.

John Holidy of Washington State - Tacoma
Reply to this comment

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