(CBS) In the entertainment business, what's hot one day may not be the next — only to come back bigger than ever.

It's exhausting to follow, but Entertainment Weekly magazine is on top of it, naming names.

EW's assistant managing editor, Kristen Baldwin, went through many of them with co-anchor Harry Smith on The Early Show Monday.

"A person is 'must-worthy' if they're doing work we're excited about," she said. "So, the list is a real balance of A-list celebrities who have big projects coming up, like Matt Damon, who has two very big movies coming out this fall, to up-and-comers who are just making the scene, like Jennifer Hudson, who's going to star with Beyoncé in 'Dreamgirls' in December."

The biggest "must" of them all, says EW, is Jessica Alba.

"She's really having a moment," Baldwin said. "She's one of the most talked-about and popular actresses in Hollywood right now, which is really impressive when you consider she doesn't have a movie coming out until next year. She's, of course, incredibly beautiful. She has a very unique look. She's Mexican and Danish and French, and she thinks that's part of the reason for her popularity, because she looks a little bit more like America than your regular blonde-haired, blue-eyed starlet. (And she has a) great personality."

Naomi Harris is dubbed the "must blockbuster breakout" this year.

"It's going to be a big summer for her," Baldwin said. "People may remember her from the zombie movie '28 Days Later' but, this summer, she has roles in two potential blockbusters, first as a voodoo priestess in the 'Pirates of the Caribbean' sequel, 'Dead Man's Chest.' Then she stars with Jamie Foxx in 'Miami Vice,' the big-screen update of that. So, this is really her summer."

Michael Pena was picked as "the must man on the verge."

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