Macho Is Only Skin Deep

(CBS)  You'd never know it to look at him, but hard charging Chicago attorney Ken Moll has a softer side.

He even has a skin care regimen.

"Aftershave balm, face lotion, and, uh, eye cream," Moll bashfully tells CBS News correspondent Cynthia Bowers.

He adds, "My wife is happy that I'm using them and I think that's the most important part."

Results aside, it's clear this former college wrestler is a bit touchy about exposing his feminine side. Among the guys, Moll dreads the teasing. "I'll be hearing about it for a long time," Moll says.

Wife Mary Claire finds nothing effeminate about a man caring for his face.

"I think it's just like taking care of yourself. I mean men brush their teeth. I think it's just the next thing. People are taking better care of themselves all the way around. So I don't think it's too feminine," she says.

Neither does Kelly Dondanville of suburban Wilmette; she's more than willing to share the bathroom mirror with husband, Joe.

"I don't think anybody wants to look 80 years old when they're 40," Kelly says.

Just don't expect a man to elaborate.

"I can guarantee you that this is the most I've thought about it probably," Joe admits.

But before you write these guys off as girlie-men, think again. It's estimated that American men spent nearly $67 million on skin care products last year, an increase of 14 percent from the year before.

Trend tracking marketer Jennifer Haid of Iconoculture says it gives a whole new meaning to the phrase "face time."

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