March 28, 2006

Encyclopedia Wars Heat Up

Wikipedia's Ease Challenges Britannica's Trusted Reputation

  • Play CBS Video Video Britannica Vs. Wikipedia

    One of the must famous encyclopedias is being forced to defend its accuracy against that of an online upstart company. Mika Brzezinski has more.

  • Video Online Vs. Print Issue?

    Only On The Web: Jorge Cauz, the president of Encyclopedia Britannica, tells Mika Brzezinski that the Nature study comparing the publication to the website Wikipedia was faulty and biased.

  • Video 'Our Goal Is Better Quality'

    Only On The Web: Mika Brzezinski talks with Wikipedia's founder Jimmy Wales, who was "pleased" with a study that said the error rate between the website and Encyclopedia Britannica is similar.

    • Encyclopedia Britannica

      Encyclopedia Britannica  (AP)

    • For students like Jordan Browning, Wikipedia is often the first stop in her research.

      For students like Jordan Browning, Wikipedia is often the first stop in her research.  (CBS)

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(CBS)  The renowned and trusted Encyclopedia Britannica has been known for centuries as "the foremost authority on a topic."

Even Wikipedia, the free online encyclopedia, describes the Britannica series of reference books that way. But as CBS News correspondent Mike Brzezinski reports, for students like 16-year-old Jordan Browning, Wikipedia, not Britannica, is often the first stop for research.

Why?

"It's good to have different encyclopedias out there," Browning says.

While the Encyclopedia Britannica pays scholars to write and fact check its articles, Wikipedia relies on anybody with an Internet connection to create and monitor and edit its entries.

Which one is more accurate? Last December, the scientific journal Nature found that among 42 entries tested, there was little difference in the error rate between Wikipedia and Britannica.

That's not exactly music to the ears of Jorge Cauz, the president of Encyclopedia Britannica. He maintains that there is no substitute for his company's careful editing.

"We strive for three things: objectivity, factually correct information, and understandable information," he says. "It's clearly evident others are not achieving it." When asked if he means Wikipedia, he replies, "Yeah, of course."

This week, Britannica put that in black and white with a line-by-line rebuttal of the Nature report and an open letter to the journal.

"We were surprised to see them take it so hard," says Jimmy Wales, the founder of Wikipedia.

Wales acknowledges there have been some high-profile mistakes on his site — and that Wikipedia has a ways to go to match its long-established rival. But he says he expects that to change.

"I think it's very difficult for a traditional model like Britannica ... in the long run to compete with, you know, thousands of people working day and night," he says. "This is about a rigorous editorial process versus community-generated content."

And it's students like Jordan Browning who will decide the winner of the encyclopedia war.

©MMVI, CBS Broadcasting Inc. All Rights Reserved.
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