Sept. 29, 2005

'Dollars For Dismissals'

NRO: Earle Had Indicted Companies Pledge Money To His Pet Cause

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(National Review Online)  Deliberative polling, according to Fishkin, is designed to measure public opinion on issues about which many members of the public are essentially uninformed. According to the Center's website, it works like this:

Deliberative Polling is an attempt to use television and public opinion research in a new and constructive way. A random, representative sample is first polled on the targeted issues. After this baseline poll, members of the sample are invited to gather at a single place for a weekend in order to discuss the issues. Carefully balanced briefing materials are sent to the participants and are also made publicly available. The participants engage in dialogue with competing experts and political leaders based on questions they develop in small group discussions with trained moderators. Parts of the weekend events are broadcast on television, either live or in taped and edited form. After the deliberations, the sample is again asked the original questions. The resulting changes in opinion represent the conclusions the public would reach, if people had opportunity to become more informed and more engaged by the issues.


Earle and Fishkin know each other. Earle told NRO that he became aware of Fishkin's work a few years ago and had become "casually acquainted" with Fishkin when Fishkin was a professor at the University of Texas in Austin, before moving to Stanford. Fishkin, who told NRO that "I don't know [Earle] really well, but I know him slightly," says he once sent Earle a tape of a deliberative-polling production done in Britain, and that Earle "has talked to me vaguely about doing some kind of project."

Earle says a program based on deliberative polling would be a good way to "educate" Americans about the threat that he believes corporate political activity poses to the country's political system. Such a program's influence, he says, would extend far beyond Texas, which is one of 18 states that ban corporate giving. To be most effective, the program would be televised nationally; Fishkin has in the past done polls in conjunction with MacNeill-Lehrer Productions, the company that produces "The NewsHour with Jim Lehrer" on PBS.

"My concern has been that there needed to be a conversation about the role of corporations in American democracy," Earle told NRO. "How do you do that? I think it is vitally important to the future of the country that there be a discussion of this concept."

THE $1 MILLION POLITICAL LESSON
That's where the indicted corporations came in. According to the sources with knowledge of the Sears case, Earle told company representatives that he wanted Sears to contribute to the Deliberative Democracy group at Stanford, and that a program devoted to the dangers posed by corporate political money might cost as much as $1 million.

"They asked for an outrageous amount of money," says one Sears source, noting that the maximum penalty the company would have been forced to pay if it had gone to trial and lost would have been $20,000. "All the defendants would pay in similar amounts to a fund that would fund a symposium or seminar or event that would be produced in conjunction with PBS, and it would be televised, and the goal of it would be to explore the evils of corporate money in politics and why that is a bad thing."

Sears representatives balked at the offer. Not only was the dollar figure too high, but they believed that the resulting program would be devoted solely to bashing the political activities of corporations, while leaving untouched those of labor unions and other interest groups like trial lawyers. The two sides agreed to talk again later.

Sears was not dead set against paying some money into some sort of project, but company officials were determined that it not go to Stanford, which, Sears believed, would produce an anti-corporation project. When Sears raised its objections, Earle was adamant that Stanford get the money. In response,
Sears suggested an alternative, saying it might be interested in contributing some amount of money to the LBJ School of Public Affairs at the University of Texas. Even though the university was in his own back yard, Earle still wanted Stanford.

The two sides agreed to talk yet again. The impasse was resolved when, a short time later, Earle changed his mind and agreed that the money — the final figure would be $100,000 — could go to the University of Texas. (As it turned out, a top protégé of Fishkin, professor Robert Luskin, does deliberative polling work at the University of Texas.) The final agreement says that, "The defendant, after discussions with the district attorney, has decided to financially support a nonpartisan, balanced and publicly informative program or series of programs relating to the role of corporations in American democracy, which shall include a program conducted through the Lyndon B. Johnson School of Public Affairs at the University of Texas."

Continued



By Byron York
Reprinted with permission from National Review Online.



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