NEW YORK, August 16, 2005

Brinkley, 51, A CoverGirl Again

Top Model Returns To Cosmetics Line That Helped Make Her A Star

    • Brinkley in her latest CoverGirl cosmetics ad

      Brinkley in her latest CoverGirl cosmetics ad  (AP Photo/CoverGirl)

    • Brinkley at the CoverGirl shoot with daughter Sailor and son Jack

      Brinkley at the CoverGirl shoot with daughter Sailor and son Jack  (AP Photo/CoverGirl)

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(CBS/AP)  Of course, what is different is that Brinkley is now 51 and she's pitching a line called Advanced Radiance, makeup intended for women 30 and older.

"There is such an age phobia in this country and this ad is showing me being comfortable with the age I am. I think it's a good, positive image, something you don't see enough of. ... CoverGirl is making an effort to show a wide range of beauty — different ethnicities and age groups," she says.

Indeed — Brinkley joins a company stable of models that includes Queen Latifah, Elsa Benitez, former Miss Universe Amelia Vega and Molly Sims, who picked up where Brinkley left off as the healthy, fun-loving beach type.

"Her public perception as a mother is very strong," says Andrew Sacks, president of AgencySacks, a Manhattan-based advertising agency that concentrates on the upscale market.

"People like her. There's not a diva association. For a very wholesome American brand, it's a perfect match," he adds.

©MMV CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.
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