Junk Food Nation

The Nation: Who's To Blame For Childhood Obesity?

(The Nation) 
By that time the industry's lobbying effort had borne fruit, or perhaps more accurately, unhealthy alternatives to fruit. The new federal guidelines no longer contain a recommendation for sugar intake, although they do tell people to eat foods with few added sugars. The redesigned icon for the guidelines, created by a company that does extensive work for the junk food industry, shows no food, only a person climbing stairs.

Growing industry influence is also apparent at the President's Council on Physical Fitness. What companies has the government invited to be partners with the council's Challenge program? Coca-Cola, Burger King, General Mills, Pepsico and other blue chip members of the "obesity lobby." In January the council's chair, former NFL star Lynn Swann, took money to appear at a public relations event for the National Automatic Merchandising Association, a vending machine trade group activists have been battling on in-school sales of junk food.

Not a lot of subtlety is required to understand what's driving Administration policy. It's large infusions of cash. In 2004 "Rangers," who bundled at least $200,000 each to the Bush/Cheney campaign, included Barclay Resler, vice president for government and public affairs at Coca-Cola; Robert Leebern Jr., president of federal affairs at Troutman Sanders PAG, lobbyist for Coca-Cola; Richard Hohlt of Hohlt & Co., lobbyist for Altria, which owns about 85 percent of Kraft foods; and José "Pepe" Fanjul, president, vice chairman and COO of Florida Crystals Corp., one of the nation's major sugar producers. Hundred-thousand-dollar men include Kirk Blalock and Marc Lampkin, both Coke lobbyists, and Joe Weller, chairman and CEO, Nestle USA. Altria also gave $250,000 to Bush's inauguration this year, and Coke and Pepsi gave $100,000 each. These gifts are in addition to substantial sums given during the 2000 campaign.

For their money, the industry has been able to buy into a strategy on obesity and food marketing that mirrors the approach taken by Big Tobacco. That's hardly a surprise, given that some of the same companies and personnel are involved: Junk food giants Kraft and Nabisco are both majority-owned by tobacco producer Philip Morris, now renamed Altria. Similarity number one is the denial that the problem (obesity) is caused by the product (junk food). Instead, lack of exercise is fingered as the culprit, which is why McDonald's, Pepsi, Coke and others have been handing out pedometers, funding fitness centers and prodding kids to move around. When the childhood obesity issue first burst on the scene, HHS and the Centers for Disease Control funded a bizarre ad campaign called Verb, whose ostensible purpose was to get kids moving. This strategy has been evident in the halls of Congress as well. During child nutrition reauthorization hearings, the man some have called the Senator from Coca-Cola, Georgia's Zell Miller, parroted industry talking points when he claimed that children are "obese not because of what they eat at lunchrooms in schools but because, frankly, they sit around on their duffs watching Eminem on MTV and playing video games." And that, of course, is the fault not of food marketers but of parents. Miller's office shut down a Senate Agriculture Committee staff discussion of a ban on soda pop in high schools by refreshing their memories that Coke is based in Georgia.