Report: A Blog Born Every Second
The Blogosphere Is Booming, Trackers Say; Blogs Number 14.2 Million
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(CBS/AP)
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Despite expansion of services and hosts, bloggers' retention rate remains low, the report shows. Just thirteen percent of all blogs that Technorati tracks are updated weekly or more, said the report, and 55 percent of all new bloggers are still posting three months after they start. Some Web users contribute to multiple blogs, a phenomenon Technorati does not specifically track, but estimates that 4 percent of blogs aren't unique to one owner. One in 20 blogs are group blogs, Sifry estimates.
Extra-computer technology is contributing to the blogosphere's ballooning, the report says. Cell phones are used to blog on the go, or "moblog." The report says: "Moblogging sites ... have also been growing as well, as more people are blogging from their camera-enabled mobile phones. Growth has not only occurred in the US, but there has been a lot of blog growth in Japan, Korea, China, France, and Brazil."
"I frankly think that the potential blogging or user-generated content — the potential is the revitalization of civics," Sifry said. "There are tens of thousands of people who are writing about school boards and little league games and local politics. For the first time in recent history, people don't just feel like they are yelling back at their televisions."
highlights of the findings:
By Christine Lagorio ©MMV, CBS Broadcasting Inc. All Rights Reserved.
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