Going Beyond Baby Einstein

Company Founder On What's Next

(CBS) 
"Horrifying, shocking, life-altering," Aigner-Clark says. "There's nothing you can say about it that can convey how afraid you are when you hear that word - cancer."

She had a double-mastectomy, and found the experience changed her outlook.

She says, "I was left as many people are, with this amazing respect for life; this amazing ability to look at every single thing and be so thankful and so grateful for it. And in many ways, it made the work I had been doing prior to my diagnosis much more important to me."

Her work took on new purpose. Her newest project, "The Safe Side," instructs elementary-aged kids about safety around strangers. The video teams her with John Walsh, host of "America's Most Wanted."

Aigner-Clark says, "I feel as if I am making something that can hopefully change children's lives and help them to understand what they need to be aware of, in a really fun, engaging way.

"I think so many parents don't know where to begin, so it gives parents a real launching pad to start this conversation."

Aigner-Clark has always seen the launching pad in life. Where others might see problems, she's found opportunity. Her paperweight says it all: Every wall is a door.

She says, "If you're passionate about your idea, if you really, really believe in it, I think that's the most important thing."

The Clarks are also at work on another project, a soon-to-be released video for Alzheimer's patients called "Memory Lane."