Brave New Ads: Body Billboards

Talking To Sellers Who Auctioned Body Space To Advertisers

(CBS)  As a business major at the College of New Jersey, Courtney Van Dunk learned about marketing her assets. So in between studying for finals, she posted an ad on the auction site, eBay, offering her body as a billboard. Correspondent Anthony Mason reports for CBS News Sunday Morning.

Her advertisement said "Advertising space on a Gorgeous Female Body."

"You're getting aggressive here," Mason notes.

"Well, you have to be able to sell yourself, that's what its all about," Van Dunk says.

Van Dunk notes that she will get noticed everywhere I go.

"I'm gonna have fun this summer," she says. "So basically wherever I go the ad will too."

OK, don't laugh.

"An hour after I had the auction posted I had a bid for $2,000," Van Dunk.

You really think there's a sizeable market for it?

"I do. I really do," she said.

When Omaha, Nebraska student Andrew Fisher auctions off his forehead on eBay, a company that makes snoring pills bought it for $37, 375.

Even Fisher was amazed by that.

"Wow, I mean wow," Fisher said.