Corporate America Adopts Blogging

More Corporations Encouraging And Using Internet Journals

(AP)  Visitors also have alternately praised Lutz for his candor and accused him of letting his PR department write the blog.

Wiley said opening the GM blog to comments was a source of concern, but officials ultimately decided comments were key to having a two-way conversation with customers. He said comments are edited only to remove profanity or personal attacks.

As for Lutz's entries, Wiley said that while he and an outside PR firm give Lutz suggestions for topics and do light editing, the words and thoughts are Lutz's.

A main goal of the blog is to keep the 97-year-old automaker culturally relevant, Wiley said.

"GM isn't always considered to be on the forefront of cultural trends," he said. "By getting in at the forefront of a communication trend ... being a part of that kind of gives you a fresh image."