Are Expensive Shampoos Better?

Susan Koeppen Finds Out

(CBS) 

We decided to put that theory to the test. With Begoun's help, Koeppen's producer bought three moisturizing shampoos with similar formulas. All of them, along with matching conditioners, were put in clear bottles marked A, B, and C. One shampoo was $4, one was $10, and one was $20.

Then Koeppen had Early Show stylist Kim Serratore wash her hair with each shampoo, not knowing which was which.

On Monday, shampoo A: "The smell is good. The smell is good," Koeppen says, "I like it. It's shiny; it smells good. It has bounce."

Wednesday, shampoo B: "I don't like the smell, I would not use this shampoo," Koeppen says, "It's not wowing me. "

And on Friday, shampoo C: "Wow, it feels soft!" Koeppen exclaims, "I can't decide between A and C. B was definitely out. I hated it. But A and C were running neck and neck. I don't know, I don't know!"

Picking a favorite wasn't easy. But forced to choose, Koeppen went with A, which turned out to be the $20-dollar shampoo. Her close runner-up? The $4 bottle.

What does Begoun think about the fact that Koeppen couldn't decide between a $4 shampoo and a $20 shampoo?

"Well, I hope that's what I've proved to be true," Begoun says.

So the message in the bottle: You don't have to spend a fortune to get great hair.

It really was a toss-up between A and C. Koeppen says she was ready to flip a coin. And she notes she was surprised that she picked the $20 shampoo. She says she normally doesn't spend more than $5 on her shampoo or conditioner.