Nov. 21, 2004
African Plant May Help Fight Fat
Lesley Stahl Reports On Newest Weapon In War On Obesity
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Play CBS Video Video New Plant May Fight Obesity 60 Minutes Lesley Stahl explores the Kalahari Desert of Africa for its unique Hoodia plant - a possible breakthrough against obesity.
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The hoodia plant in the Kalahari Desert could become the newest weapon in the war against obesity. (CBS)
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Lesley Stahl tries just a few bites of the plant, which is already listed as an ingredient in several weight-loss products on the market now. (CBS)
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Dixey says it can be made synthetically: "We've made milligrams of it. But it's very expensive. It's not possible to make it synthetically in what’s called a scaleable process. So we couldn’t make a metric ton of it or something that is the sort of quantity you’d need to actually start doing something about obesity in thousands of people."
Phytopharm decided to market hoodia in its natural form, in diet shakes and bars. That meant it needed the hoodia plant itself.
But given the obesity epidemic in the United States, it became obvious that what was needed was a lot of hoodia - much more than was growing in the wild in the Kalahari. And so they came here.
60 Minutes visited one of Phytopharm’s hoodia plantations in South Africa. They’ll need a lot of these plantations to meet the expected demand.
Agronomist Simon MacWilliam has a tall order: grow a billion portions a year of hoodia, within just a couple of years. He admitted that starting up the plantation has been quite a challenge.
"The problem is we’re dealing with a novel crop. It’s a plant we’ve taken out of the wild and we’re starting to grow it,' says MacWilliam. "So we have no experience. So it’s different- diseases and pests which we have to deal with."
How confident are they that they will be able to grow enough? "We're very confident of that," he says. "We've got an expansion program which is going to be 100s of acres. And we'll be able - ready to meet the demand.
This could be huge, given the obesity epidemic. Phytopharm says it’s about to announce marketing plans that will have meal-replacement hoodia products on supermarket shelves by 2008.
MacWilliam says these products are a slightly different species from the hoodia Stahl tasted in the Kalahari Desert. "It's actually a lot more bitter than the plant that you tasted," says MacWilliam.
The advantage is this species of hoodia will grow a lot faster. But more bitter? How bad could it be? Stahl decided to find out. "Not good," she says.
Phytopharm says that when its product gets to market, it will be certified safe and effective. They also promise that it’ll taste good.
© MMIV, CBS Worldwide Inc. All Rights Reserved.
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