Carlos Santana's Triumph
How The Latin Star Talks About How He Got To Be Where He Is
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Play CBS Video Video Fueling Santana's Music When the Latin Grammy Awards kick off tonight on CBS, Carlos Santana will be named 'Person of the Year.' He tells The Early Show about what fuels his music and his life.
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Carlos Santana (CBS/EARLY SHOW)
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In The Spotlight Latin Music The sparkle of the genre, including the Latin Grammys
How old were you when you heard your first Santana song? The range could be anywhere from 15 to 50!
Honored as Person of the Year by the Latin Academy of Recording Arts and Sciences, the star and his music were celebrated Monday in an all-star tribute. Santana is also being recognized for his humanitarian efforts. Santana's "Milagro Foundation," which he founded with his wife, Deborah, raises money for youth acvitities, including the arts.
The Early Show National Correspondent, Hattie Kauffman sat down with Carlos Santana at his rehearsal studio in Northern California, where he revealed just what fuels his Latin-fired rock.
“My guitar makes me feel like I am 17-years-old perpetually, forever,” Santana says. “I'm 57 going on 17 again. When I discovered, just the way they smell and the way they sound and the way they feel, it fills me with wonder.”
Santana compares his guitar to a woman. “There is a lot to discover. And sometimes it can be very feisty,” he says. “All of the dimensions that a woman goes through from a child to a woman with an attitude.”
Santana became a star long before the term "crossover success" was coined.
It was in Woodstock of 1969 that the world first discovered him with his performance of “Soul Sacrifice.”
“It was a great experience to be invited into the center stage, a big center stage, 450 thousand people,” he recalls.
But over the years, there came a time when Santana's music no longer fit radio's Top 40 play list. That changed in 1999, when he collaborated with Rob Thomas of Matchbox Twenty.
The hit "Smooth" launched a spectacular comeback. Santana's "Supernatural" CD went on to sell 25 million copies and collect eight Grammys.
“I call it willingness,” he says. “If you have willingness, you can be relevant today. I don't particularly care to be stuck in a jukebox, in 'the twilight zone' in the ‘60s, or ‘70s or ‘80s. You know, that's not for me.”
Spoken like the survivor he is. As a child, he played songs for tourists on the streets of Tijuana. By age 10, he was being sexually abused. Keeping it a secret, he allowed anger to simmer within him for most of his life. Some 30 years later, Santana admitted the abuse to his wife, who got him into therapy. Today, he shares his story to help others shed their shame.
“My life is a triumph,” he says. “Even at the point where I was molested as a child, I used that as a trampoline to liberate other men. Cry about it, let it go and move on. Look in the mirror and say to yourself, 'I am innocent and I am beautiful and I am pure. And I am not what happened to me.' So for me, I utilized all those things. And I keep saying, my life is a truimph and I will not allow the media or anyone to make a tragedy, or casualty, or victim out of me.”
Santana hits transcend the years. These days, he often records with the other industry giants like Eric Clapton and Dave Matthews. Once again a defining force in music, Santana promises more magic to come.
You can see a special performance by Santana on the Latin Grammys on CBS, Wednesday at 8:00 p.m. ET/PT.
©MMIV, CBS Broadcasting Inc. All Rights Reserved.
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